Eddie Holley

• Pioneered Georgia’s craft beer retail market by launching the state’s first and only all-craft beer bottle shop, establishing the brand as a community institution.

• Scaled revenue from $0 to $745K in year one and achieved 16% growth in year two, demonstrating strong commercial instincts and market demand creation.

• Built and led a team of 30+ employees across two store locations, overseeing hiring, onboarding, and performance development.

• Managed all aspects of business operations including P&L, budgeting, vendor negotiations, and community partnerships.

• Diversified the business model by introducing high-margin revenue streams—including a full bar, wine selection, Big Green Egg grills, and locally sourced food products—driving incremental sales and customer engagement.

• Founded and scaled a full-service landscaping company over seven years, growing the client base through referral-driven sales and consistent service excellence.

• Demonstrated strong client retention and relationship management skills, building long-term accounts in a highly competitive local market.

• Managed all business operations including team leadership, scheduling, vendor sourcing, and financial oversight.

• Recruited to help launch a new business division, contributing to the development of the go-to-market strategy and client delivery framework.

• Designed and implemented a comprehensive three-tiered course curriculum tailored for real estate professionals across national and international markets.

• Delivered training programs to classes of 10+ students, combining direct instruction with hands-on coaching to drive skill development and client adoption.

• Managed an expansive client base spanning domestic and international markets, building lasting professional relationships and brand credibility.

• Drove a 28% increase in sales within a single year through strategic prospecting, relationship-building, and service upselling.

• Launched and managed both direct and indirect sales channels, broadening the company’s market reach and service portfolio.

• Oversaw end-to-end onboarding of new website accounts, coordinating installation, training, and ongoing client support.

• Led corporate presentations for major accounts, positioning services to senior decision-makers and closing high-value deals.

• Enhanced client satisfaction for a national base through on-site training, executive coaching, and proactive communication.

• Oversaw daily retail operations including merchandising, customer relations, sales performance, and staff management.

• Managed P&L accountability, vendor selection for new product lines, and associate hiring and training.

• Delivered 60% year-over-year growth in new sales revenue through targeted direct