Eddie Luna
El Paso
Summary
Sales professional with a strong B2B background and 26 years of experience in marketing and consultative medical sales. Consistently exceeds sales targets while fostering strong relationships with clients and stakeholders. Expertise in navigating complex reimbursement models to optimize patient access and enhance clinical outcomes.
Overview
1
1
Language
25
25
years of professional experience
Work History
Senior Sales Specialist, Uro-Oncology
Ferring Pharmaceuticals
01.2024 - Current
- West Texas/New Mexico/Southern Arizona
- Developed and executed targeted sales strategies for bladder cancer, increasing market penetration in uro-oncology.
- Collaborated with healthcare professionals and business office to assess patient needs, improving product alignment and positioning.
- Conducted comprehensive market analysis to identify potential clients, driving increased sales opportunities.
Sales Specialist, Uro-Oncology
Ferring Pharmaceuticals
01.2017 - Current
- Engaged Gastroenterologists and Uro-Oncologists to promote bowel preparation products, rare disease treatments (C. difficile), and oncology therapies for prostate and bladder cancer, enhancing awareness and adoption of critical therapies.
- Built and maintained strong relationships with clinicians, staff, and stakeholders, fostering collaboration and support for therapeutic initiatives.
- Oversaw buy-and-bill process ensuring seamless execution and collaborated with office personnel to enhance patient care delivery and scheduling efficiency.
- Conduct product in-services and luncheons, attend colonoscopy procedures, and participate in company meetings and industry conferences.
Sales Specialist, Gastroenterology
Ferring Pharmaceuticals
03.2020 - 12.2023
- Managed sales operations across Oklahoma, West Texas, and Fort Worth, TX, aligning with regional market needs.
- Developed strong relationships with healthcare professionals and stakeholders.
- Provided product knowledge and support to clients in pharmaceutical settings.
- Conducted market analysis to identify trends and opportunities for growth.
Sales Representative, Urology-Oncology
Ferring Pharmaceuticals
01.2017 - 03.2020
- West Texas/Panhandle/New Mexico
- Delivered detailed product presentations to physicians and medical staff.
- Developed strong relationships with healthcare professionals in assigned territories.
- Collaborated with marketing teams to implement promotional strategies effectively.
Pharmaceutical Representative-Tanzeum
GSK-Inventiv Healthcare
03.2016 - 12.2016
- Served existing accounts and established new accounts by organizing daily and weekly work schedule to effectively present efficacy and studies related to Tanzuem.
- Managed accounts across endocrinology, primary care, and internal medicine to ensure comprehensive coverage.
- Covered Southern New Mexico and Southeast Arizona, including Tucson, to maximize outreach and engagement.
- New Mexico Region
Territory Account Representative
Byram Healthcare
09.2015 - 02.2016
- Managed territory accounts to ensure optimal customer service and satisfaction.
- Developed strong relationships with healthcare providers to promote product awareness.
- Represented catheters and ostomy products to urologists, and wound care products to wound care centers and podiatric physicians, enhancing product awareness and adoption.
- Served West Texas and Southern New Mexico territories to enhance product visibility.
- Coordinated product deliveries and inventory management for timely fulfillment.
Program Director/Business Development-Wound Care & Hyperbaric Center
Cornerstone Healthcare
Round Rock
09.2014 - 08.2015
- Managed wound care center, overseeing strategic growth, daily operations, financials, profit/loss reporting, and physician and clinical staff.
- Coordinated community outreach, marketing, in-services, and educational seminars to promote center services.
- Participated in sales activities to enhance customer engagement. and business development initiatives.
- Round Rock, TX
Program Director/Business Development-Wound & HBO Center
Paradigm Medical Management / El Paso Specialty Hospital
01.2014 - 09.2014
- Successful implementation and ongoing management of the wound care center and HBO therapy department.
- Achieved financial objectives while improving patient healing outcomes.
- Focused on community awareness, business development, sales and marketing, and establishing relationships with physician offices and clinics.
- Managed operational processes to support organizational goals., personnel, budgets, reimbursement, managed care strategies, and quality management.
- Managed operational activities, including development of protocols, guidelines, policies, and procedures.
- Facilitated communication between hospital and wound care center to enhance collaboration. to the hospital wound care center.
Program Director/Business Development-Center for Wound Care & HBO
Healogics, Inc/Tenet
El Paso
01.2013 - 12.2013
- Implemented and managed strategic growth initiatives for wound care center, HBO, and business development outreach.
- Oversee day-to-day operations and responsible for budgeting, revenue and cost management, reimbursement, quality management, and performance improvement.
- Dedicated time to marketing, community education, business development, and physician office visits to enhance program visibility.
- Liaised with hospital wound care center to facilitate collaboration and communication.
- Contributed to outreach efforts in El Paso, Texas.
Territory Manager, Medical Equipment
TMD, Inc.
El Paso
10.2009 - 12.2012
- Managed large geographic territory covering West Texas and Southern New Mexico, collaborating with customer support and management to optimize service delivery.
- Identified, developed, and maintained business accounts by providing products and services, managing distribution of medical supplies and durable products to enhance customer satisfaction.
- Gained product knowledge of an extensive portfolio that included respiratory products such as sleep and CPAP, orthotics, hospital equipment, patient aids, incontinence, wound care, diabetic supplies, and durable medical equipment.
- Represented manufacturers including GE Medical, Sequal, and Zoll, facilitating product knowledge and support to ensure alignment with client needs.
- Administer in-services and training sessions on products, and work closely with OEM representatives.
- El Paso, TX.
Territory Manager-Medical Device
Johnson & Johnson Company, Animas, Corp.
02.2005 - 09.2009
- Identified potential customers and developed business relationships to drive sales of Animas’ insulin infusion pumps through endocrinologists and primary care physicians specializing in diabetes.
- Established and maintained relationships with medical professionals, diabetes associations, and support groups; communicated daily with Patient Administration Representatives regarding patient inquiries and pump order statuses.
- Communicated with area managed care representatives, engaged with case managers, and participated in industry trade shows to promote product awareness.
Pharmaceutical Consultant
Pan American Laboratories
10.2001 - 01.2005
- Promoted pharmaceutical products targeting cardiovascular disease, renal disease, allergies, pain management, dementia, and cough and cold to enhance patient care.
- Developed strategies to increase market share, prepared quarterly territory plans, and coordinated CME & CEU product presentations to educate healthcare professionals.
- Detail and discuss product benefits to physicians, hospitals and dialysis clinics.
- Managed sales territory covering New Mexico and El Paso metro area.
- Ensured timely distribution of Pan American products to local pharmacies, facilitating access to essential medications.
Education
Master’s - Business Administration
University of Phoenix
El Paso, Texas01-2011
Bachelor of Science - Business Administration
University of Phoenix
Santa Theresa, New Mexico01-2001
Skills
- Uro-oncology sales expertise
- Gastroenterology sales
- Rare disease sales
- Gene therapy sales
- Sales strategy
- Market analysis
- Product positioning
- Buy and bill
- Strategic partnerships
- Healthcare collaboration
- Customer relationship management
Board Membership
El Paso Diabetes Association, 2014
Languages
- Spanish-reading
- Spanish-written
- Spanish-spoken
Training
- HIPPA Compliance
- OSHA
- Integrity Selling-Medical Device
- CPR
- Basic
- Defibulator training
Technology Experience
- MS Office
- CRM
- ACT
- Salesforce
- Veeva
- Evernote
- EMR
- Meditech
- Kronos Payroll
- ADP Payroll
- WoundExpert
- Woundpath
- Concur Expenses
Languages
Spanish
Native/ Bilingual
Accomplishments
- 2023 Circle of Champions-Top 5%
- 2022 Circle of Champions-Top 10%
- 2022 Most Improved Terrtory
- 2020 Circle of Champions-Top 10%
Timeline
Senior Sales Specialist, Uro-Oncology
Ferring Pharmaceuticals
01.2024 - Current
Sales Specialist, Gastroenterology
Ferring Pharmaceuticals
03.2020 - 12.2023
Sales Specialist, Uro-Oncology
Ferring Pharmaceuticals
01.2017 - Current
Sales Representative, Urology-Oncology
Ferring Pharmaceuticals
01.2017 - 03.2020
Pharmaceutical Representative-Tanzeum
GSK-Inventiv Healthcare
03.2016 - 12.2016
Territory Account Representative
Byram Healthcare
09.2015 - 02.2016
Program Director/Business Development-Wound Care & Hyperbaric Center
Cornerstone Healthcare
09.2014 - 08.2015
Program Director/Business Development-Wound & HBO Center
Paradigm Medical Management / El Paso Specialty Hospital
01.2014 - 09.2014
Program Director/Business Development-Center for Wound Care & HBO
Healogics, Inc/Tenet
01.2013 - 12.2013
Territory Manager, Medical Equipment
TMD, Inc.
10.2009 - 12.2012
Territory Manager-Medical Device
Johnson & Johnson Company, Animas, Corp.
02.2005 - 09.2009
Pharmaceutical Consultant
Pan American Laboratories
10.2001 - 01.2005
Master’s - Business Administration
University of Phoenix
Bachelor of Science - Business Administration
University of Phoenix