Summary
Overview
Work History
Education
Skills
Personal Information
Awards & Honors
Affiliations
Languages
Accomplishments
Timeline
General Sales Manager

Edgar Palma

Mazda White Plains
Hartsdale,NY
Edgar Palma
14
years of professional experience
1
Language

Results-driven Automotive Dealership Leader with over 13 years of experience in enhancing sales processes and developing high-performing teams. Focused on improving customer experiences through effective training and performance management, achieving consistently high customer satisfaction scores. Recipient of four American Honda President’s Awards, including two Elite honors, while overseeing a Mazda operation averaging 110–140 monthly combined sales.

Work History

General Sales Manager

1 Year 8 Months
Mazda White Plains | Elmsford, NY | 03.2025 - Current
  • Directed inventory pricing, market analysis, CRM activity, digital lead generation, and sales processes, contributing to improved dealership performance.
  • Lead by example on sales floor while developing future leaders and building motivated, performance-driven sales team.
  • Keep CSI performance above district and national averages through proactive customer engagement, process management, and ongoing team coaching.
  • Review customer feedback and survey results closely, resolve concerns quickly, and hold team accountable for exceptional ownership experience.
  • Prioritize customer satisfaction index as core operational focus, building culture of accountability, customer care, and follow-through across sales process.
  • Emphasized customer satisfaction as key driver of loyalty, repeat business, referrals, and dealership growth, fostering a customer-centric culture.
  • Supported daily sales operations and sales planning for new dealership in competitive market with multiple same-brand competitors, enhancing overall sales strategy.

General Sales Manager

10 Months
TASCA Yonkers Kia | Yonkers, NY | 05.2024 - 03.2025
  • Assisted with new and pre-owned vehicle profitability by adjusting pricing, incentives, and inventory plans to support revenue goals.
  • Tracked sales performance and ensured team accountability to achieve dealership objectives.
  • Identified performance gaps and supported coaching, training, and process updates to improve conversion and retention.
  • Helped build targeted advertising and digital marketing campaigns to raise dealership visibility and create sales opportunities.
  • Supported dealership sales efforts, enhancing team performance and customer experience while contributing to department results.

Finance Director

1 Year 1 Month
TASCA Ford Mazda & Subaru of Yonkers | Yonkers, NY | 04.2023 - 05.2024
  • Enhanced financial reporting and departmental performance tracking, increasing management visibility into key operating metrics.
  • Facilitated weekly performance discussions on revenue opportunities and financial results, driving process improvement initiatives.
  • Developed two-week management scheduling process, facilitating better communication planning and operational coordination.

CFS Manager/Finance-Insurance Manager

3 Years 2 Months
AutoNation BMW of Mount Kisco | Mount Kisco, NY | 01.2020 - 03.2023
  • Enhanced dealership profitability by delivering impactful finance and insurance product presentations and executing smooth processes.
  • Ensured compliance of finance transactions with applicable state and federal regulations.
  • Guided customers from sales to finance through clear consultations and tailored financing and protection-product options.
  • Built customer loyalty through transparent presentations, attentive service, and proactive follow-up.

Business Manager/Finance-Insurance Manager

4 Years 8 Months
Paragon Honda | Woodside, NY | 05.2015 - 01.2020
  • - Facilitated finance and insurance product presentations for customers, lenders, and financial institutions, enhancing understanding and engagement.
  • - Ensured compliance with regulatory requirements and company policies throughout finance process, safeguarding operational integrity.
  • - Contributed to dealership revenue and customer satisfaction by delivering accurate financial services support.

Sales Consultant

2 Years 1 Month
Paragon Honda | Woodside, NY | 02.2013 - 03.2015
  • Facilitated vehicle sales activities and cultivated client relationships, enhancing customer satisfaction and fostering repeat business.
  • Assisted customers in selecting vehicles in Paragon Honda showroom, providing tailored guidance and recommendations.
  • Informed buyers about Honda features, trims, and finance options to assist their decision.
  • Facilitated test drives and provided clear explanations of vehicle controls.
  • Collaborated with departments to drive sales efforts, ensuring effective inventory control and operational efficiency.

Education

Bachelor of Science - Biology

St John's University St John's College of Liberal Arts & Science | Queens, NY | 01-2012
  • Dean's List Spring 2011 & 2012
  • La Hispanida Scholarship Recipient
  • GPA: 3.20/4.0

Unleash The Power Within, Anthony Robbins | NJ

Skills

Sales funnel optimization
Strategic planning
Budget management
Revenue enhancement
Client management
Team leadership and development
Sales inventory optimization
Sales metrics
Business development
Customer service excellence
Financial planning
Market analysis
Cross-functional collaboration
Lead generation
Stakeholder management
Sales leadership
Hands-on sales management
Sales training
Coaching and mentorship
Vehicle operations
Profit growth
Customer experience
Performance management
Inventory pricing
Financial services management
Digital marketing
KPI management
Regulatory compliance

Personal Information

Title: GENERAL SALES MANAGER

Awards & Honors

  • American Honda's Presidents Award "Elite" Winner, 2019-12, Issued by American Honda Motor Company
  • Associated with Paragon Honda, American Honda's Presidents Award "Elite" Winner, 2018-12, Issued by American Honda Motor Company
  • Associated with Paragon Honda, American Honda's Presidents Award "Elite" Winner, 2014-12, Issued by American Honda Motor Company
  • Associated with Paragon Honda, American Honda's Presidents Award Winner, 2013-12, Issued by American Honda Motor Company
  • Associated with Paragon Honda

Affiliations

Member of Lambda Upsilon Lambda Fraternity, Inc, Queens, NY

Languages

Spanish
Native/ Bilingual

Accomplishments

  • American Honda President’s Award – Elite Winner, 2019
  • American Honda President’s Award – Elite Winner, 2018
  • American Honda President’s Award – Winner, 2014
  • American Honda President’s Award – Winner, 2013

Timeline

General Sales Manager

Mazda White Plains
03.2025 - CurrentRead More

General Sales Manager

TASCA Yonkers Kia
05.2024 - 03.2025Read More

Finance Director

TASCA Ford Mazda & Subaru of Yonkers
04.2023 - 05.2024Read More

CFS Manager/Finance-Insurance Manager

AutoNation BMW of Mount Kisco
01.2020 - 03.2023Read More

Business Manager/Finance-Insurance Manager

Paragon Honda
05.2015 - 01.2020Read More

Sales Consultant

Paragon Honda
02.2013 - 03.2015Read More

St John's University St John's College of Liberal Arts & Science

Bachelor of Science from Biology
Read More

Unleash The Power Within, Anthony Robbins

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Edgar Palma