Edicson Ballesteros
Orlando,FL
Overview
20
20
years of professional experience
Work History
Distributor Sales Account Manager
Nestle USA
Orlando, FL/ Tampa, FL
11.2020 - Current
- Identify and develop sales into direct and distribution channels
- Up sell Nestle portfolio placements thru all South Florida distributors and Distributor territory accounts
- Leas and coaches a team of sales representatives to achieve revenue expectations and distributor KPI’S
- Manage day to day relationship with distributors for Small and Large format independent and chain accounts within South Florida
On/Off Premise Sales Specialist
Heineken USA
Miami, FL/ Fort Lauderdale, FL
10.2017 - 11.2020
- Identify and prioritize opportunities for incremental volume within assigned territory
- Develop tactics to close identified opportunities using Nation and Regional Marketing Heineken Campaign, programing and activities in assigned accounts and prospect accounts
- Partner with Distributor Manager and team to ensure leverage selling resources to support execution of KPI’s at accounts
- Secure distribution and volume aligned with brand focus
- Implementing POS merchandise management strategy
Market Manager
Mahou San Miguel Beer
New York, NY
08.2015 - 10.2017
- Work with wholesaler on a monthly basis concentrating on increased package distribution off and on Premise, Increase draft presence in the market
- Plan and execute promotions events with key retailers
- Keep a weekly/ bi weekly planner of goals and accounts calls within each wholesaler territory
Business Development Manager
Phoenix Beehive Beverage
New York, NY
01.2011 - 08.2015
- Develop, maintain and grow On Premise and Off Premise accounts volume and gross profit
- Execute and close sales calls, focused on valued added selling activities in accounts
- Execute looks of success in outlets, sell and implement campaigns, and sell promotional programing
- Develop customer relationships and track daily, weekly and monthly call activities and performance measurement against assigned goals and expectations
On/Off Premise Account Manager
Manhattan Beer Distributor
New York, NY
03.2005 - 12.2010
- Make regular sales calls to designated accounts to cultivate customer relations and satisfaction with service provided
- Demonstrate consultative sales abilities though successful presentations of Manhattan beer Portfolio
- Exhibit discipline and resourcefulness to meet and exceed assigned monthly quotas and placements objectives
- Educate accounts staff through preparation and performance of on-site training
Education
Associate’s Degree - Marketing & Business Management
Kings Borough College
New York, NY07.2007
Bachelor’s Degree - Business Administration
Universidad Libre
Colombia01.2004
Skills
- Distribution network optimization
- Staff training and development
- Budgeting and finance
- Product presentation
- Product distribution
- Strategic planning
- Territory development
- Sales goals
- Account development
- Business management
- Sales development
- Problem-solving
- Sales presentations
- Territory management
- Direct sales
- Business development
Languages
Spanish
Native or Bilingual
Timeline
Distributor Sales Account Manager
Nestle USA
11.2020 - Current
On/Off Premise Sales Specialist
Heineken USA
10.2017 - 11.2020
Market Manager
Mahou San Miguel Beer
08.2015 - 10.2017
Business Development Manager
Phoenix Beehive Beverage
01.2011 - 08.2015
On/Off Premise Account Manager
Manhattan Beer Distributor
03.2005 - 12.2010
Associate’s Degree - Marketing & Business Management
Kings Borough College
Bachelor’s Degree - Business Administration
Universidad Libre