Summary
Overview
Work History
Education
Skills
Websites
LANGUAGES
Timeline
Generic
Edith Monreal

Edith Monreal

Los Angeles,CA

Summary

Marketing professional with history of driving successful initiatives and campaigns. Known for focus on team collaboration and achieving results, adaptable to changing market needs. Proficient in digital marketing strategies, campaign management, and brand positioning, valued for reliability and innovative approach.

Overview

7
7
years of professional experience

Work History

Senior Marketing Specialist

Orange County Transportation Authority
11.2023 - Current
  • Manage all bus marketing campaigns, including Youth Ride Free and Community College Pass, driving a 162.9% increase in ridership (Jan–Oct 2024) and earning recognition with the WTS Innovative Transportation Solutions Award.
  • Lead the Youth Ride Free program, generating an 11% increase in youth ridership, now accounting for 12% of total system wide boardings, through strategic outreach and partnerships with local businesses.
  • Serve as lead project manager for OC Bus service changes across the county, collaborating with operations and planning teams to successfully launch system wide marketing initiatives.
  • Direct the Your Route to Well-Being mental health campaign, achieving 4.6 million social media impressions in two months and elevating awareness of wellness resources through public transit.
  • Develop marketing requisitions, write detailed scopes of work, and evaluate proposals for marketing contracts; manage contract negotiations and oversee the execution of advertising strategies.
  • In 2024, executed 17 annual marketing campaigns, consistently delivering on time while surpassing performance benchmarks and setting new standards for transit marketing effectiveness.
  • Lead the creative direction and messaging strategy for website landing pages, ensuring cohesive visual design and user experience across campaigns.
  • Analyze web performance metrics to inform and optimize ongoing campaigns, resulting in data-driven improvements to engagement and conversion.
  • Spearheaded market research efforts to identify emerging trends and capitalize on new opportunities.
  • Mentored junior team members by providing guidance on best practices in marketing strategy development and execution.
  • Delivered compelling presentations at industry conferences and events, showcasing thought leadership on current trends within the sector.
  • Established strong partnerships with key industry influencers to expand brand reach and credibility.

Account Supervisor

GYFTING CO.
05.2022 - 01.2023
  • Led and executed data-driven marketing campaigns that boosted brand awareness and significantly increased social media engagement across key platforms.
  • Managed high-profile projects for clients including HBO Max, Lionsgate, and Warner Music Group, delivering on time and exceeding performance expectations.
  • Cultivated and maintained strong client relationships, resulting in increased retention, repeat business, and referral growth.
  • Monitored and analyzed KPIs across major accounts, translating insights into actionable strategies aligned with emerging industry trends.
  • Created compelling client proposals that increased approval rates by 50%, generating $276K in new business within just 3 months.
  • Interpreted and leveraged social media analytics to refine content and campaign strategies, driving measurable improvements in engagement and ROI.
  • Resolved conflicts between clients and internal teams, fostering a positive working environment focused on collaboration.
  • Managed high-priority accounts with exceptional attention-to-detail and commitment to achieving desired outcomes.

Account Executive

KERN Agency
06.2021 - 04.2022
  • Led on-time and successful HBO Max campaign executions for AT&T wireless plan customers.
  • Developed and presented comprehensive recap reports highlighting the success of AT&T's HBO Max 2021 campaigns, resulting in repeated business in 2022.
  • Analyzed data on HBO Max-related ad performance to optimize future campaigns.
  • Upheld the highest quality standards, ensuring agency work consistently met client's strategic goals and held stakeholders accountable to agreed terms.
  • Provided strong knowledge of assigned AT&T's business, creative style guidelines, and legal requirements to clients such as Warner Media, HBO Max, Apple, Google, and the NFL.
  • Tracked client approvals for copy, layout, mechanicals, printing proofs, and media-related documents.
  • Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
  • Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
  • Streamlined account management processes for increased efficiency and improved client retention rates.

Marketing Associate

MetroLink
08.2018 - 05.2021
  • Delivered quantitative and qualitative campaign analysis reports.
  • Developed messaging guidelines for customer relations via Salesforce CRM.
  • Analyzed email marketing performance using Salesforce Marketing Cloud.
  • Led loyalty program launch to boost ridership and retain customer satisfaction.
  • Project-managed diversity campaigns to cater to all riders in various languages.
  • Partnered with media agencies to optimize channel strategies and deliverables.
  • Managed project timelines and communication to streamline workflow.
  • Enhanced social media presence with creative content and effective targeting.

Education

Bachelor of Arts - Journalism/Public Relations, Honors Graduate

California State University, Northridge
Northridge, CA

Skills

  • Brand Development
  • Brand Loyalty Initiatives
  • Campaign Optimization
  • Client Experience Management
  • Consumer Insights
  • CRM and Email Marketing
  • Data Analysis
  • Digital Marketing Management
  • Growth Tracking
  • Market Analysis
  • Marketing Strategy
  • Partnership Building
  • Product Management
  • Proposal Development
  • Promotion Development
  • Social Media Campaigns
  • Strategy Development
  • Influencer Marketing
  • Campaign Management
  • Multicultural Marketing
  • Targeted Advertising
  • Web Design Expertise

LANGUAGES

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

Senior Marketing Specialist

Orange County Transportation Authority
11.2023 - Current

Account Supervisor

GYFTING CO.
05.2022 - 01.2023

Account Executive

KERN Agency
06.2021 - 04.2022

Marketing Associate

MetroLink
08.2018 - 05.2021

Bachelor of Arts - Journalism/Public Relations, Honors Graduate

California State University, Northridge

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