EDITHYA NATHANIEL

• Assisted in preparing customer orders by accurately picking items and packing them into boxes for daily fulfillment of 1500 to 2000 orders. Contributed to operations in a dynamic and fast-paced warehouse environment.

• Inspected 1000 to 1300 returned items to determine restocking, refurbishing, or disposal options.
• Recorded item condition, return reasons, and customer resolutions in the QC process.
• Investigated reported issues to pinpoint specific failure points.

• Achieved alignment of daily activities within a sales and marketing team of 11 to meet established sales and marketing objectives. Drove performance improvements resulting in significant growth in leisure and SMERF market segments.

• Achieved a 60% increase in market mix, resulting in a 50% growth in gross operating profit. Directed daily activities of 8-member sales and marketing team to fulfill sales and marketing plan objectives. Developed new product offerings and packages to enhance hotel visibility and revenue streams.

• Facilitated ongoing training for 120 staff members in development and technology. Communicated policies and procedures to ensure all staff are trained in operational standards. Contributed to continuous improvement of hotel performance with a focus on achieving a 45% operating profit goal.

• Achieved 35% of GOP through strategic marketing efforts. Enhanced staff capabilities and technology through continuous investment in training. Established and refined policies and procedures for Archipelago International, alongside developing necessary SOPs for hotel operations. Strengthened connections with corporate office to leverage available resources. Drove ongoing improvements in hotel performance. Delivered data-driven insights for effective decision-making, ensuring information accuracy. Created a robust learning organization. Submitted monthly performance reports to regional GM and executive committee.

• Directed sales leader unit's operations in Java regions, establishing and monitoring weekly, monthly, and annual budget targets. Advised vice president Asia Pacific on evolving market dynamics and competitor strategies through proactive sales outreach. Crafted comprehensive sales packages to promote all hotel services and amenities. Participated in industry and civic organizations to foster business development opportunities. Demonstrated flexibility and adaptability in addressing the unique requirements of each owner.

Achieved 45% of sales actions in alignment with market area strategies outlined in marketing plan. Maintained comprehensive files for 1667 active accounts within targeted market areas. Generated 45% of monthly GOP objectives while sustaining operational effectiveness.

• Achieved enhanced market presence and revenue growth through effective sales strategy development and execution. Increased customer engagement by collaborating with marketing team to create targeted promotional campaigns. Identified new business opportunities and optimized pricing strategies through thorough analysis of market trends and competitor activities. Improved sales staff performance by leading comprehensive training sessions focused on product knowledge and selling techniques. Streamlined budgeting processes for sales initiatives, aligning expenditures with strategic goals.

Achieved 65% of monthly budget objectives in sales and marketing through effective team collaboration. Established performance benchmarks and structured work programs to enhance sales team productivity.

• Achieved quarterly sales targets through strategic planning and execution of team initiatives. Enhanced team performance and product knowledge by implementing targeted training programs. Identified growth opportunities through market trend analysis, leading to adjustments in sales strategies. Strengthened client relationships, resulting in increased customer retention and loyalty.

• Drove 40% growth in Smerf business and 20% expansion of wholesale segment in Java, particularly with commercial accounts including corporate airlines, tour operators, embassies, and government offices. Established a routine of 20 daily sales calls and provided comprehensive weekly and monthly sales reports. Analyzed worldwide market trends to capitalize on emerging sales opportunities.