Eric Mahnke
Dallas
Summary
Results-driven Senior Ad Operations Associate with 5 years of experience in managing digital ad campaigns. Proven expertise in managing end-to-end ad processes, from campaign setup and trafficking to performance analysis and reporting. Skilled in collaborating with cross-functional teams, and implementing best practices to drive efficiency. Demonstrates a strong attention to detail, and a commitment to delivering exceptional results in a fast-paced environment.
Overview
5
5
years of professional experience
Work History
Senior Ad Operations Associate
PMG
2021.01 - Current
- Managed end-to-end ad operations for 30+ brands, including campaign setup, CM360 trafficking, and budget allocation to ensure timely and accurate campaign launches.
- Cross collaborated with programmatic and brand media team members, as well as numerous partners to align on campaign objectives and troubleshoot when necessary.
- Conducted in-depth performance analysis of ad campaigns using tools such as CM360, Google Analytics, Tableau, and proprietary ad tech platforms.
- Managed a team of 4 employees, guiding them on campaign management, troubleshooting and best practices, while fostering a collaborative and knowledgeable team environment.
Digital Ad Operations Specialist
Tegna Inc.
2020.01 - Current
- Trafficked creatives and monitored delivery for all digital campaigns across multiple TEGNA-owned news stations through Google Ad Manager.
- Established close relationships with a minimum of seven large TEGNA-owned stations.
- Coordinated and collaborated with AEs, LSMs, and DSMs to establish successful campaign runs.
Marketing Intern
CoachTube
2019.05 - 2019.08
- Generated new clients and platform users through email campaigns, social media, direct marketing and click-funnels.
- Developed and maintained new strategic partnership projects with key client accounts.
- Designed digital advertisements, created banners for our products and wrote blogs and featured articles utilizing backlinks to increase SEO.
- Edited and produced video content.
Education
Bachelor's Degree - Advertising
Texas State University
San Marcos, Texas12.2019
Skills
- Campaign Manager 360
- Google Ad Manager
- DV360
- DoubleVerify
- IAS
- The Trade Desk
- Google Analytics
- Adobe Analytics
Timeline
Senior Ad Operations Associate
PMG
2021.01 - Current
Digital Ad Operations Specialist
Tegna Inc.
2020.01 - Current
Marketing Intern
CoachTube
2019.05 - 2019.08
Bachelor's Degree - Advertising
Texas State University
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