Summary
Overview
Work History
Education
Skills
Timeline
Generic

Eric Mahnke

Dallas

Summary

Results-driven Senior Ad Operations Associate with 5 years of experience in managing digital ad campaigns. Proven expertise in managing end-to-end ad processes, from campaign setup and trafficking to performance analysis and reporting. Skilled in collaborating with cross-functional teams, and implementing best practices to drive efficiency. Demonstrates a strong attention to detail, and a commitment to delivering exceptional results in a fast-paced environment.

Overview

5
5
years of professional experience

Work History

Senior Ad Operations Associate

PMG
01.2021 - Current
  • Managed end-to-end ad operations for 30+ brands, including campaign setup, CM360 trafficking, and budget allocation to ensure timely and accurate campaign launches.
  • Cross collaborated with programmatic and brand media team members, as well as numerous partners to align on campaign objectives and troubleshoot when necessary.
  • Conducted in-depth performance analysis of ad campaigns using tools such as CM360, Google Analytics, Tableau, and proprietary ad tech platforms.
  • Managed a team of 4 employees, guiding them on campaign management, troubleshooting and best practices, while fostering a collaborative and knowledgeable team environment.

Digital Ad Operations Specialist

Tegna Inc.
01.2020 - Current
  • Trafficked creatives and monitored delivery for all digital campaigns across multiple TEGNA-owned news stations through Google Ad Manager.
  • Established close relationships with a minimum of seven large TEGNA-owned stations.
  • Coordinated and collaborated with AEs, LSMs, and DSMs to establish successful campaign runs.

Marketing Intern

CoachTube
05.2019 - 08.2019
  • Generated new clients and platform users through email campaigns, social media, direct marketing and click-funnels.
  • Developed and maintained new strategic partnership projects with key client accounts.
  • Designed digital advertisements, created banners for our products and wrote blogs and featured articles utilizing backlinks to increase SEO.
  • Edited and produced video content.

Education

Bachelor's Degree - Advertising

Texas State University
San Marcos, Texas
12.2019

Skills

  • Campaign Manager 360
  • Google Ad Manager
  • DV360
  • DoubleVerify
  • IAS
  • The Trade Desk
  • Google Analytics
  • Adobe Analytics

Timeline

Senior Ad Operations Associate

PMG
01.2021 - Current

Digital Ad Operations Specialist

Tegna Inc.
01.2020 - Current

Marketing Intern

CoachTube
05.2019 - 08.2019

Bachelor's Degree - Advertising

Texas State University
Eric Mahnke