EDUARDO CALDERON
Mount Pleasant,SC
Summary
Enterprise healthcare sales leader driving new-logo revenue through pipeline development across new territories. Built and qualified sales opportunities within complex SaaS buying cycles involving multiple stakeholders. Delivered large contract wins with consultative selling, ROI modeling, and executive-level discovery supporting adoption.
Overview
2027
2027
years of professional experience
Work History
DIRECTOR OF SALES
Madaket Health
01.2025 - Current
- Lead national sales strategy for a healthcare SaaS platform focused on provider data management, credentialing automation, and operational efficiency. Engage C-suite leaders across payer and provider markets to drive enterprise adoption.
- Closed the largest net-new SaaS deal in company history (ACV: $860K).
- Generated enterprise pipeline across national health systems and large ambulatory groups, enhancing market reach.
- Conducted ROI modeling and developed business cases to facilitate C-suite decision-making.
- Delivered tailored product demonstrations addressing operational, HR, and compliance challenges, driving client engagement.
- Maintained disciplined CRM documentation and forecasting accuracy in HubSpot.
SENIOR DIRECTOR OF SALES
Benchmark Solutions, a division of Harris Health
01.2023 - 01.2025
- Top Performer FY24: Delivered $7000K+ in new ARR (144% of quota).
- Increased recognized revenue by 75% YoY through targeted account strategy.
- Secured a 70% demo-to-close rate by aligning product value with operational and financial priorities of clients.
- Conducted virtual and in-person product demonstrations for multi-stakeholder buying groups, enhancing engagement and understanding of solutions.
- Led sales initiatives for EMR, RCM, and practice management SaaS solutions, managing full sales cycle from prospecting to contract execution for physician groups and enterprise ambulatory organizations.
DIRECTOR OF ENTERPRISE SALES
Commure Strongline
01.2022 - 01.2023
- Closed $2.4M in new agreements within 16 months, and enhanced revenue growth.
- Built $20M enterprise pipeline from zero in new territory, driving market expansion.
- Converted 78% of targeted accounts into qualified opportunities.
- Independently generated C-suite introductions with CNOs, CROs, COOs, and security leadership.
- Executed complex, multi-stakeholder sales cycles involving HR, nursing, operations, IT, and finance.
- Leveraged thought leadership and hosted webinars and events to accelerate pipeline creation and engage prospects.
- Owned enterprise sales for a SaaS-based RTLS staff safety and workforce protection platform across a 12-state region. Focused on workplace violence mitigation, workforce optimization, and operational efficiency.
REGIONAL VICE PRESIDENT OF SALES
PerfectServe
01.2020 - 01.2021
- Led sales efforts for Best in KLAS clinical communication and collaboration SaaS platform and telehealth solutions, driving market growth.
- Delivered $850K in TCV and secured six new enterprise accounts.
- Converted 82% of engaged leads into contracted clients through consultative discovery.
- Partnered with CNOs, CMOs, and operational leaders to improve communication workflows and staff efficiency.
- Delivered engaging virtual and in-person executive presentations to promote product value and secure client buy-in.
- Recognized by CIOs for effectively aligning solutions with operational goals and budgetary constraints.
REGIONAL VICE PRESIDENT OF BUSINESS DEVELOPMENT
Aramark Healthcare
01.2014 - 01.2020
- Led sales for outsourced support services and patient/employee engagement technologies across the Southeast. Grew regional revenue 120%, generating $235M in new business.
- Extended contracts for 75% of regional clients, adding $170M in revenue.
- Added 60% new logos, expanding presence in senior living and behavioral health sectors.
- Secured beta agreement for AI-based retail technology, contributing to a 37% sales increase.
- Enhanced patient and nurse satisfaction by over 65% through engagement platform deployment.
REGIONAL SALES DIRECTOR
CompleteRx
HEALTH SYSTEM OUTCOMES EXECUTIVE
Allscripts
REGIONAL VP OF SALES
McKesson Medication Management
REGIONAL SALES EXECUTIVE
Cardinal Health
Education
MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE - HEALTHCARE SERVICES
Keller Graduate School of Management
BACHELOR OF ARTS (BA) DEGREE - MASS COMMUNICATIONS
George Mason University
Fairfax, VASkills
- Enterprise SaaS sales
- C-suite sales strategies
- Sales cycle management
- Consultative selling approach
- Product demonstration proficiency
- ROI modeling expertise
- Business case development
- Pipeline generation techniques
- National account management
- Healthcare technology solutions
- Healthcare operations knowledge
- Operational efficiency
- Work place safety
- Healthcare communication
- Complex SaaS sales
Personal Information
Title: DIRECTOR OF NATIONAL ACCOUNTS | ENTERPRISE HEALTHCARE SaaS SALES LEADER
AWARD & HONORS
Multiple-Time Recipient, Aramark President's Club Award | Surpassed Annual Quota by 20%+ | Top Performer Awards
Custom
- “Ed was great at listening to and understanding our shortcomings and putting together a solution that met both our budgetary and operational needs.”
- – Chief Information Officer (CIO), Nebraska Based Health System
Timeline
DIRECTOR OF SALES
Madaket Health
01.2025 - Current
SENIOR DIRECTOR OF SALES
Benchmark Solutions, a division of Harris Health
01.2023 - 01.2025
DIRECTOR OF ENTERPRISE SALES
Commure Strongline
01.2022 - 01.2023
REGIONAL VICE PRESIDENT OF SALES
PerfectServe
01.2020 - 01.2021
REGIONAL VICE PRESIDENT OF BUSINESS DEVELOPMENT
Aramark Healthcare
01.2014 - 01.2020
REGIONAL SALES DIRECTOR
CompleteRx
HEALTH SYSTEM OUTCOMES EXECUTIVE
Allscripts
REGIONAL VP OF SALES
McKesson Medication Management
REGIONAL SALES EXECUTIVE
Cardinal Health
MASTER OF BUSINESS ADMINISTRATION (MBA) DEGREE - HEALTHCARE SERVICES
Keller Graduate School of Management
BACHELOR OF ARTS (BA) DEGREE - MASS COMMUNICATIONS
George Mason University