Edward Shannon
Short Hills,USA
Summary
Strategic Account Executive experienced in driving enterprise sales and account management within complex public company environments. Delivered portfolio performance exceeding $800M and achieved annual operating plan goals through effective multimillion-dollar negotiations and strong relationships with C-suite executives across Fortune 500 accounts. Managed teams of up to 60 employees, fostering accountability for revenue growth, customer satisfaction, and overall P&L performance.
Overview
10
10
years of professional experience
Work History
Head of Account Management, Amazon Local Ads
AMAZON ADVERTISING
New York, USA
01.2026 - Current
- Built and scaled Account Management organization from 8 to 16 team members supporting a $450M+ revenue target.
- Standardized reseller and agency engagement model across partners (Spectrum, Comcast, iHeart), enhancing service consistency and enabling revenue growth.
- Partnered with Product, Sales, and Operations to launch go-to-market programs, providing tools and measurement solutions for SMB and multi-location advertisers.
- Developed foundational business infrastructure including pipeline governance, reseller enablement frameworks, and attribution models to support adoption and foster long-term growth.
- Worked with stakeholders throughout organization to identify opportunities for leveraging company data to drive business solutions and customer value.
Senior Manager, Ad Sales Account Management (Hardlines)
AMAZON ADVERTISING
New York, USA
07.2023 - 01.2026
- Directed team of 3 managers and 26 account managers to achieve annual revenue quota of $750m-$825m through strategic oversight and performance management.
- Directed team of 3 managers and 26 account managers overseeing annual revenue quota of $750m-$825m.
- Attained 97%-106% revenue performance via systematic quarterly planning pipeline assessments and KPI utilization.
- Serve as Amazon's global Account Management sponsor for Opportunity & Pipeline Management, partnering with Global Sales Operations to standardize frameworks that improve forecasting discipline and accelerate deal velocity.
- Collaborated directly with C-suite executives and procurement stakeholders across Fortune 500 accounts to negotiate multimillion-dollar annual agreements and establish long-term enterprise partnerships.
- Oversaw intricate enterprise sales cycles lasting 6 to 12 months, coordinating sales, finance, product, and legal teams to expedite closure and maintain margin commitments.
- Led comprehensive regional portfolio performance as executive escalation lead, collaborating with sales, product, finance, and operations to protect long-term revenue and margin.
Manager, Ad Sales Account Management (CPG)
AMAZON ADVERTISING
New York, USA
01.2021 - 06.2023
- Managed $250m+ CPG vertical with 15 account managers, achieving 46% and 32% annual revenue growth.
- Optimized revenue performance across 125+ CPG brands through strategic initiatives in search DSP, streaming television, and online video.
- Developed cross-functional go-to-market strategies that enhanced CPG advertiser maturity and drove adoption of upper- and mid-funnel products, increasing incremental return on ad spend (ROAS).
Vice President, Customer Success
TREMOR VIDEO (NEXXEN)
New York, USA
10.2018 - 12.2020
- Directed initiatives for client success retention and growth, contributing to Tremor Video's $190M annual revenue through effective collaboration and leadership.
- Managed regional customer portfolios with focus on renewals and expansion, enhancing revenue growth through structured customer success strategies.
- Collaborated with sales team to develop agency and advertiser CTV and video execution strategies, establishing Tremor as the largest independent CTV/OTT media provider in the market.
- Generated average $30 million in additional revenue through upselling training initiatives. Consolidated three established businesses into single global operation, optimizing workflows and enhancing service delivery through Salesforce migrations. Established new processes and trained team members over 18 months.
- Streamlined SLAs to 24-48 hours, reducing revenue loss from setup errors from 5% of total revenue ($7M) to 0.5% ($750K) by implementing operational systems with Salesforce Lightning and Jira for client communication.
Chief Revenue Officer
SPRINGSERVE / YELLOWHAMMER
New York, USA
07.2016 - 02.2018
- Managed commercial and operational performance with direct responsibility for customer retention, expansion, and revenue growth across sales, customer success, and managed services.
- Supervised go-to-market strategy involving pricing, sales compensation, channel partnerships, and revenue forecasting for two unified organizations.
- Managed overall commercial and operational performance of business with direct responsibility for customer retention, expansion, and revenue growth spanning sales, customer success, and managed services.
- Supervised holistic go-to-market strategy involving pricing, sales compensation, channel partnerships, and revenue forecasting across two unified organizations.
- Oversaw P&L management for two organizations, achieving $60 million in revenue through Salesforce and CRM. Directed a team of 40 professionals to accelerate revenue growth in a leading ad serving platform. Executed targeted sales and marketing initiatives to optimize results.
Education
Bachelor of Science - Criminal Justice and Business Law
ST. JOHN'S UNIVERSITY
New York, NYSkills
- GTM Strategy
- Enterprise Sales
- Pipeline governance
- Revenue Leadership
- Customer Success Strategy
- P&L management
- Cross Functional Leadership
- CRM optimization
- Data-driven decisions
- Digital Advertising Strategy
- Strategic Partnership Development
- Org Design
Personal Information
Title: Global Strategic Account & Revenue Executive
Earlier Leadership Experience
Senior leadership roles across Permission Data, Fareportal, Marchex, and Internet Advertising Group, leading customer success, sales, and operations teams within high-growth digital advertising platforms. Managed teams up to 60 and owned P&L up to $35M.
Timeline
Head of Account Management, Amazon Local Ads
AMAZON ADVERTISING
01.2026 - Current
Senior Manager, Ad Sales Account Management (Hardlines)
AMAZON ADVERTISING
07.2023 - 01.2026
Manager, Ad Sales Account Management (CPG)
AMAZON ADVERTISING
01.2021 - 06.2023
Vice President, Customer Success
TREMOR VIDEO (NEXXEN)
10.2018 - 12.2020
Chief Revenue Officer
SPRINGSERVE / YELLOWHAMMER
07.2016 - 02.2018
Bachelor of Science - Criminal Justice and Business Law
ST. JOHN'S UNIVERSITY