EDWARD SHANNON
Short Hills,NJ
Summary
Dynamic global revenue and strategic account executive with over 25 years of experience in driving enterprise sales, account management, and customer success within complex public company environments. Proven track record of delivering portfolio performance exceeding $800M, achieving annual operating plan (AOP) goals, and leading multimillion-dollar negotiations while fostering strong relationships with C-suite executives across Fortune 500 accounts. Expertise in managing teams of up to 50 employees, ensuring accountability for revenue growth, customer satisfaction, sales operations, and overall P&L performance. Committed to leveraging strategic insights and innovative solutions to propel organizational success and enhance client engagement.
Overview
10
10
years of professional experience
Work History
Head of Account Management, Amazon Local Ads
AMAZON ADVERTISING
01.2026 - Current
- Built and scaled Account Management organization from 8 to 16 team members supporting a $450M+ revenue target.
- Standardized reseller and agency engagement model across partners (Spectrum, Comcast, iHeart), improving service consistency and driving revenue expansion.
- Partnered with Product, Sales, and Operations to launch GTM programs, delivering tools and measurement solutions for SMB and multi-location advertisers.
- Built foundational business infrastructure including pipeline governance, reseller enablement frameworks, and attribution models to accelerate adoption and long-term growth.
- Worked with stakeholders throughout organization to identify opportunities for leveraging company data to drive business solutions and customer value.
Senior Manager, Ad Sales Account Management – Hardlines
AMAZON ADVERTISING
07.2023 - 01.2026
- Directed team of 3 managers and 26 account managers overseeing annual revenue quota of $750m–$825m.
- Attained 97%–106% revenue performance via systematic quarterly planning pipeline assessments and KPI utilization.
- Directed global salesforce and workflow enhancement involving 630+ account managers across five countries, achieving $978.7m in recognized revenue.
- Serve as Amazon’s global Account Management sponsor for Opportunity & Pipeline Management, partnering with Global Sales Operations to standardize frameworks that improve forecasting discipline and accelerate deal velocity.
- Collaborated directly with C-suite executives and procurement stakeholders across Fortune 500 accounts to negotiate multimillion-dollar annual agreements and establish long-term enterprise partnerships.
- Oversaw intricate enterprise sales cycles lasting 6 to 12 months, synchronizing sales, finance, product, and legal teams to expedite closure and safeguard margin commitments.
- Oversaw comprehensive regional portfolio performance serving as executive escalation lead and engaging collaboratively with sales, product, finance, and operations to ensure protection of long-term revenue and margin.
Manager, Ad Sales Account Management – CPG
AMAZON ADVERTISING
01.2021 - 06.2023
- Managed $250m+ CPG vertical with 15 account managers producing 46% and 32% annual revenue growth.
- Oversaw revenue performance across 125+ CPG brands through strategic optimization of search DSP, streaming television, and online video initiatives.
- Established cross-functional go-to-market strategies that elevated CPG advertiser maturity, driving adoption of upper- and mid-funnel products while increasing incremental return on ad spend (ROAS)
Vice President, Global Strategic Accounts & Customer Success
TREMOR VIDEO
10.2018 - 12.2020
- Managed regional customer portfolios with focus on renewals and expansion, enhancing revenue growth through structured customer success strategies
- Directed initiatives for client success retention and growth, contributing to Tremor Video’s $190M annual revenue through effective collaboration and leadership
- Collaborated with sales team to develop agency and advertiser CTV and video execution strategies, establishing Tremor as largest independent CTV/OTT media provider in market.
- Generated an average of $30 million in additional revenue through upselling training initiatives. Consolidated three established businesses into a single global operation, optimizing workflows. Directed Salesforce migrations to enhance sales and service delivery. Established new processes and trained team members over an 18-month period.
- Streamlined SLAs to 24-48 hours while reducing revenue loss attributed to setup errors from 5% of total revenue ($7M) to 0.5% ($750K) through implementation and maintenance of operational systems utilizing Salesforce Lightning and Jira for client communication.
Chief Revenue Officer
SPRINGSERVE / YELLOWHAMMER
07.2016 - 02.2018
- Managed overall commercial and operational performance of business with direct responsibility for customer retention, expansion, and revenue growth spanning sales, customer success, and managed services.
- Supervised holistic go-to-market strategy involving pricing, sales compensation, channel partnerships, and revenue forecasting across two unified organizations.
- Oversaw P&L management for two organizations, achieving $60 million in revenue through Salesforce and CRM. Directed a team of 40 professionals to accelerate revenue growth in a leading ad serving platform. Executed targeted sales and marketing initiatives to optimize results.
- Expanded new business by 70% in a year via adoption of sales and marketing initiatives that improved operational efficiency and speed.
- Boosted revenue by 40% by leading development of product pricing and sales strategy with CEO and CTO, refining existing revenue models and creating additional revenue opportunities.
Education
Bachelor of Science - Criminal Justice and Business Law
St. John's University
New York, NY06.1998
Skills
- Global account strategy development
- Experience with CRM systems
- Workforce development
- Sales growth strategies
- Enterprise account management
- Revenue Ownership
- Profit and loss management
- C-suite stakeholder engagement
- Effective team leadership
Websites
Timeline
Head of Account Management, Amazon Local Ads
AMAZON ADVERTISING
01.2026 - Current
Senior Manager, Ad Sales Account Management – Hardlines
AMAZON ADVERTISING
07.2023 - 01.2026
Manager, Ad Sales Account Management – CPG
AMAZON ADVERTISING
01.2021 - 06.2023
Vice President, Global Strategic Accounts & Customer Success
TREMOR VIDEO
10.2018 - 12.2020
Chief Revenue Officer
SPRINGSERVE / YELLOWHAMMER
07.2016 - 02.2018
Bachelor of Science - Criminal Justice and Business Law
St. John's University