MONICA GRAU
Saddle River,NJ
Summary
Results-driven strategic senior pharma product brand marketing leader with 13+ years of pharmaceutical agency leadership. Proven expertise in driving brand growth from pre-launch to loss of exclusivity for HCP and Consumer audiences across US and global markets, with a specialization in oncology and specialty care
Overview
13
13
years of professional experience
Work History
SVP, Account Management
GREY HEALTH
03.2025 - Current
- Senior agency marketing lead specializing in Global/U.S. launch excellence for high-science brands
- Established and maintained relationships with key stakeholders to support business objectives.
- Strategically leads and plans campaign development from foundational brand strategy to execution
- Championed launch readiness for a global hematology pipeline molecule and led live global workshops with affiliate markets and integrated brand team
- Led cross-functional teams to develop innovative health solutions for diverse clients.
- Oversaw budget management, ensuring alignment with corporate financial goals and strategies.
VP, Account Director
Digitas
New York, New York
06.2024 - 01.2025
- Account lead overseeing all CRM strategies and customer journeys on an enterprise-level Oncology portfolio
- Established CRM strategies and eco-systems for (4) Oncology brand for 2025 in partnership with Pfizer Center of Excellence CRM team and partner agencies
VP, Account Director
Area23 (formerly McCann Health)
New York, New York
05.2022 - 07.2024
- Account lead overseeing a Global Patient Neurology brand launch [$12MM annual revenue]
- Championed strategic and tactical launch planning for 2023 and 2024 [DSE and Branded] to support U.S and ex- U.S launch
- Functioned as the lead senior client contact within the agency with (4) direct reports
- Partnered with senior client marketing lead to pitch the affiliate global markets to opt-in to the pharma company's Glocal model; led (2) live summit meetings abroad in the EU to onboard affiliate countries to brand launch strategy and engagement plan
- Responsible for financial health of the account and organic growth of the business at the agency
VP, Account Director
TBWA WorldHealth
New York, New York
01.2021 - 05.2022
- Account lead overseeing (4) U.S brands (Launch, Growth, and Mature)
- Championed strategic and tactical planning for all brands
- Spearheaded an omni-channel launch campaign including a patient persona driven website with Meta-verse engagement
Account Director
Saatchi & Saatchi Wellness
01.2020 - 12.2020
Group Account Supervisor
Omnicom Health Group
01.2020 - 12.2020
Account Supervisor
Havas Tonic (now JACQUES)
01.2017 - 12.2018
Account Executive
GREY
01.2015 - 12.2017
Assistant Account Executive
Y&R Bravo
01.2013 - 12.2015
Education
A.A.S - Fashion Merchandising and Management
Fashion Institute of Technology
Skills
- Global/US Pharma Product Launch Excellence
- Cross-Functional Stakeholder Relationship Management
- Account Financial Management
- Account leadership
- Organizational development
- Staff development
- Business development
- Market analysis
- Data-driven decision making
- Cross-Functional Collaboration & Leadership
- Omnichannel Marketing & Strategy
Timeline
SVP, Account Management
GREY HEALTH
03.2025 - Current
VP, Account Director
Digitas
06.2024 - 01.2025
VP, Account Director
Area23 (formerly McCann Health)
05.2022 - 07.2024
VP, Account Director
TBWA WorldHealth
01.2021 - 05.2022
Account Director
Saatchi & Saatchi Wellness
01.2020 - 12.2020
Group Account Supervisor
Omnicom Health Group
01.2020 - 12.2020
Account Supervisor
Havas Tonic (now JACQUES)
01.2017 - 12.2018
Account Executive
GREY
01.2015 - 12.2017
Assistant Account Executive
Y&R Bravo
01.2013 - 12.2015
A.A.S - Fashion Merchandising and Management
Fashion Institute of Technology