Donna Weiss
Livingston,NJ
Summary
Dynamic leader with a proven track record at IPG Health, driving $15M in revenue through strategic and collaborative leadership. Expert in DTC advertising and new product launches, I excel in operational excellence and KPI tracking, delivering innovative solutions that enhance brand growth and engage diverse audiences.
Overview
27
27
years of professional experience
Work History
SVP, Group Management Director
IPG Health
04.2023 - 06.2024
- Engineered the structure and team dynamics as the newly appointed AOR for Oncology and Rare Disease accounts.
- Accountable for driving $12M-$15M in revenue.
- Pioneered comprehensive consumer and patient content strategy alongside creative development for diverse indications and workstreams, both domestically and globally.
- Navigated the complexities of marketing an oncology device in both domestic and international markets.
- Provided tactical recommendations and brand growth strategies based on in-depth research reports, ensuring alignment with each brand's strategic imperatives across markets.
- Championed innovation by encouraging cross-functional teams to pursue creative solutions to complex challenges.
- Successfully orchestrated pitches that secured new business during tenure at IPGH.
SVP, Group Account Director
Arnold New York
01.2022 - 02.2023
- Directed the Dupixent Respiratory/GI consumer agency team, leading US and global communications.
- Conducted strategic analyses of both quantitative and qualitative research, ensuring Dupixent maintained its position as the frontrunner in its biologic categories.
- Focused on analyzing patient journeys, category trends, and identifying gaps and opportunities, translating insights into impactful Dupixent storytelling solutions.
- Collaborated closely with the Sanofi/Regeneron Alliance on new product launches.
- Hired and managed employees to maximize productivity while training staff on best practices and protocols.
Group Director / Medical Education Lead
VMLY&R
07.2016 - 01.2022
- Tasked with forming the team and establishing structure, support, and leadership for account spanning multiple WPP agencies following a significant Oncology medical education win.
- Led a cross-functional medical communications team dedicated to cultivating innovative US and global professional education assets.
- Identified and refined unique brand differentiators, assessed the competitive landscape, uncovered educational gaps, and proactively produced measurable tactical solutions.
- Cultivated and managed relationships with KOLs for the development of impactful meeting and media materials.
- Agency lead for multiple Rx and OTC drugs across varying health and wellness categories.
- With strong client partnerships and an emphasis on launch, growth and sustainability, the role included leading the agency team in strategic and creative development for TV, digital, social, search, content strategy, analytics, e-commerce, and telehealth, targeting Consumers, Patients and HCPs.
- Emphasis on health and wellness new business development, emphasizing both organic as well as new brand growth.
Business Director
JWT
11.2009 - 06.2016
- Spearheaded DTC/Patient strategy and creative development for the first BMS entrant into the Oncology space.
- Led the team in ensuring success while balancing precision patient targeting, navigating competitive threats, securing OPDP sub-part E approvals, and exploring innovative patient communication channels.
- Championed new business pitch, successfully securing Janssen's consumer and patient business for new blood thinner category entrant.
- Accountable for the development of a ‘best in class’ patient support program.
- Orchestrated all DTC and patient efforts for Simponi.
HCP and DTC Lead
Grey Healthcare Group
01.2006 - 04.2008
- Drove integrated marketing efforts for largest global manufacturer of eyeglass lenses, bridging professional and consumer domains.
- Engaged in close collaboration with brand identity, strategic planning, and digital teams to ensure cohesive messaging.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Account Director
Grey Worldwide
11.1997 - 12.2005
- Oversaw the Advil business, ensuring thorough strategic and creative development.
- Successfully pitched and secured the Robitussin account, winning a $5M piece of business for the agency.
Education
MBA - Marketing
Fordham University
New York, NYBBA - Marketing
The George Washington University
Washington DCSkills
- Strategic and collaborative leadership
- Operational excellence
- KPI tracking
- US and Global communications
- New product launches
- DTC advertising and marketing
- HCP communications
- Medical education
- Agile methodology
- Business development
Timeline
SVP, Group Management Director
IPG Health
04.2023 - 06.2024
SVP, Group Account Director
Arnold New York
01.2022 - 02.2023
Group Director / Medical Education Lead
VMLY&R
07.2016 - 01.2022
Business Director
JWT
11.2009 - 06.2016
HCP and DTC Lead
Grey Healthcare Group
01.2006 - 04.2008
Account Director
Grey Worldwide
11.1997 - 12.2005
MBA - Marketing
Fordham University
BBA - Marketing
The George Washington University
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