Meredith Vona
New Canaan,CT
Summary
Experienced leader with a successful track record at Cooper-Smith Advertising, effectively managing a half-billion-dollar account and driving multimillion-dollar media partnerships. Recognized for innovative campaigns and impactful media executions, excelling in strategic planning and negotiation. Adept at fostering high-performance teams and delivering data-driven results to enhance brand engagement and operational excellence. Passionate about converting challenges into opportunities for growth and success.
Overview
16
16
years of professional experience
Work History
SVP, Group Director
Cooper-Smith Advertising
01.2023 - Current
- Lead media strategy for Fortune 500 clients, directing a 56-member cross-functional team across all media disciplines to deliver innovative, data-driven solutions
- Design and execute high-impact campaigns that optimize audience engagement and drive measurable ROI through cutting-edge media strategies
- Secure and nurture multimillion-dollar media partnerships, expanding agency capabilities and enhancing market influence through strategic collaborations
- Streamline budget management by tracking expenses, overseeing financial planning, and ensuring fiscal responsibility across multiple departments
- Conduct competitive analyses, identifying emerging threats and opportunities to drive growth and maintain a competitive edge
- Develop and implement strategic roadmaps that align with corporate objectives, driving business growth and operational efficiency
- Manage and mentor cross-functional teams, fostering a culture of collaboration, accountability, and performance excellence
- Analyze and refine performance metrics, adapting strategies to consistently achieve and exceed key business targets
- Orchestrate multi-channel marketing initiatives to amplify brand presence and enhance customer engagement
- Lead high-stakes negotiations with vendors and suppliers, securing favorable terms and maximizing value for clients
- Build and maintain strong relationships with internal and external stakeholders, ensuring seamless communication and project alignment
- Identified opportunities to improve business process flows and productivity.
- Presented and discussed strategy and initiative progress with senior business leaders.
- Restructured departments for increased efficiency, optimizing resource allocation and improving communication between teams.
VP, Digital Media Strategy
Cooper-Smith Advertising
01.2017 - 01.2023
- Engineered data-driven media strategies, delivering measurable impact across diverse industries
- Led negotiations that optimized media spend, unlocking cost savings and value-added enhancements
- Mentored and developed a team of planners, buyers, and analysts, fostering a high-performance culture
Media Director
Story Worldwide
12.2011 - 06.2016
- Transformed direct response (DR) campaigns through real-time optimizations, driving record ROAS
- Designed audience-first digital media strategies that deepened engagement and brand loyalty
Associate Media Director
Publicis Modem
10.2009 - 12.2011
- Crafted and executed integrated digital campaigns, seamlessly aligning media with brand objectives
- Led cross-functional teams to develop innovative solutions that set new industry benchmarks
Education
B.A. - English, Communication
Rollins College
Winter Park, FL05.2003
Skills
- Effective leadership
- Expert Negotiator
- Strategic plans
- Strong communicator
- Digital strategist
- Cross-channel
- Budget oversight
- Partnership management
- Client Management
- Comprehensive yearly planning
- Commitment to delivering results
- Management team leadership
- Effective communicator and public speaker
- Cross-functional collaboration
Timeline
SVP, Group Director
Cooper-Smith Advertising
01.2023 - Current
VP, Digital Media Strategy
Cooper-Smith Advertising
01.2017 - 01.2023
Media Director
Story Worldwide
12.2011 - 06.2016
Associate Media Director
Publicis Modem
10.2009 - 12.2011
B.A. - English, Communication
Rollins College
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