Vinetta De La Cruz

• Developing and executing strategic initiatives to establish and grow a Private Client Group, resulting in increased brand recognition for Flagstar Bank's west coast expansion and onboarding new quality client relationships.
• Identifying and training up talented individuals to drive new business for the Private Client Group; recruiting, training and implementing internal sales team to identify, engage and close opportunities.
• Cultivated strong client relationships, ensuring client needs are met, issues/conflicts are resolved timely and promoting long-term relationships.
• Formed strategic partnerships with industry partners to forge meaningful connections with potential clients with an emphasis on client retention and ongoing business development.

• Management and growth of existing client portfolio resulting in portfolio growth from new and existing client relationships.
• Collaboration and partnership with various department heads on strategic planning initiatives to ensure alignment with corporate goals.
• Established and maintained strong relationships with clients and industry specific partners.
• Represented organization through community engagement, industry conferences and networking events.
• Consistently achieving set quotas on a quarterly and annual basis.

• Developed and executed strategic initiatives to drive business growth, resulting in consistent year over year portfolio growth and market share expansion.
• Strengthened relationships with key decision makers, fostering trust and collaboration across the organization.
• Delivered exceptional client service by implementing best practices, leading by example and fostering a culture of accountability.
• Fostered new business through participation in business engagement events, serving on nonprofit boards and initiating communications with prospective clients via phone and email .
• Secured key accounts with customized sales presentations showcasing unique value propositions tailored to prospective clients needs.
• Promoted a culture of continuous improvement through ongoing process reviews, employee engagement initiatives, and open channels of communication.

• Implemented comprehensive risk management frameworks, identifying and mitigating potential risks to ensure sufficient repayment capacity.
• Hired and trained commercial lending team to underwrite, manage, present to committee, document and close loan opportunities.
• Fostered new business through identifying opportunities within existing portfolio and active participation and engagement through networking activities.
• Analyzed industry trends to stay informed on changes in the market that could have material impacts to portfolio and to aid in making informed decisions.
• Streamlined operational processes for increased efficiency by identifying areas of improvement and implementing necessary changes.
• Met deadlines and production goals by proactively managing individual and team tasks.

Cash handling

Cross-selling bank products