Meredith Vona
New Canaan
Summary
Dynamic leader in marketing and advertising with a proven track record in driving multimillion-dollar media partnerships, resulting in over $15 million in annual savings. Expert in cross-channel media strategy and high-stakes negotiation, demonstrating a strong ability to mentor teams while delivering strategic growth initiatives. Core competencies include enhancing brand engagement and fostering strong client relationships. Committed to leveraging expertise to achieve further success in the advertising industry.
Overview
16
16
years of professional experience
Work History
SVP, Group Director
Cooper-Smith Advertising
Stamford
01.2023 - Current
- Forge and grow multimillion-dollar media partnerships
- Drive financial planning and budget alignment
- Managed approximately 50 media professionals
- Identify growth opportunities via competitive and market analysis
- Build strategic roadmaps aligned with business objectives
- Mentor teams and instill a culture of collaboration and accountability
- Spearhead cross-channel marketing efforts to elevate brand engagement
- Negotiate major partner contracts to secure optimal value
- Led organizational restructuring to improve workflows and efficiency
- Present strategies and progress to senior level stakeholders
VP, Digital Media Strategy
Cooper-Smith Advertising
Stamford
01.2017 - 01.2023
- Developed data-centric digital strategies that drove client growth
- Negotiated media buys that maximized value and minimized costs, resulted in over $15 million in savings annually
- Built and coached a high-performance team of planners and buyers
Media Director
Story Worldwide
Norwalk
12.2011 - 06.2016
- Elevated DR campaigns through real-time optimizations, achieving record ROAS and significantly increased online transactions
- Created audience-first media strategies that deepened engagement and brand loyalty
Associate Media Director
Publicis Modem
Norwalk
10.2009 - 12.2011
- Led digital campaigns aligned with brand and performance goals
- Directed cross-functional teams to deliver breakthrough media solution
- Worked across a variety of categories and high-profile accounts, such as Heineken, Subway, Sony, Kraft, General Mills, and others
Education
B.A. - English, Communications
Rollins College
Winter Park, FL05.2003
Skills
- Leadership & Team Development
- Cross-Channel Media Strategy
- Budget Oversight & Optimization
- Client & Partner Relationships
- Strategic Planning & Execution
- High-Stakes Negotiation
- Communication & Presentation
- Digital Pioneer
- Performance Marketing
- Brand Engagement
Timeline
SVP, Group Director
Cooper-Smith Advertising
01.2023 - Current
VP, Digital Media Strategy
Cooper-Smith Advertising
01.2017 - 01.2023
Media Director
Story Worldwide
12.2011 - 06.2016
Associate Media Director
Publicis Modem
10.2009 - 12.2011
B.A. - English, Communications
Rollins College
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