Edward Mason Newport
Austin
Summary
Strategic marketer with 10+ years of experience leading multi-unit market strategy, brand expansion, community engagement, and operational execution for nationally recognized brands. Proven ability to drive revenue growth, execute high-impact market activations, scale new locations, and build strategic partnerships through data-driven decision making and strong field leadership.
Overview
13
13
years of professional experience
Work History
Area Leader of Marketing
Raising Cane's
01.2025 - Current
- Lead market-level marketing strategy across multiple restaurant locations.
- Develop and execute annual market plans with quarterly performance optimization.
- Direct end-to-end marketing strategy for New Restaurant Openings (NROs).
- Oversee sponsorship negotiations and community partnerships.
- Serve as primary market brand ambassador driving community engagement.
Marketing Manager
The Coca-Cola Company
01.2023 - 01.2026
- Spearheaded field marketing strategy, event activations, and sampling initiatives.
- Led and developed field marketing teams using KPI-driven performance tracking.
- Identified local market trends and executed targeted brand initiatives.
- Streamlined inventory systems and operational reporting processes.
Customer Experience Manager
soona
01.2020 - 01.2023
- Managed VIP and enterprise accounts driving revenue and retention.
- Leveraged analytics to improve customer experience and operational efficiency.
- Produced high-value creative projects ensuring quality execution.
Project Manager
SmartShoot
01.2016 - 01.2020
- Managed 150-300 national and global creative projects daily.
- Developed SOPs and led beta initiatives improving scalability.
- Recruited and trained international creative teams.
Owner
Chateau Shooters
01.2013 - 01.2020
- Acquired and scaled business to 4x profitability within one year.
- Managed multi-city operations with 30-40 weekly projects.
- Directed full P&L; responsibility, contracts, marketing, and growth strategy.
Skills
- Market Strategy
- Brand Expansion
- Multi-Unit Marketing
- Community Partnerships
- Sponsorship Strategy
- Field Marketing Leadership
- Operational Optimization
- Data Analytics
- Team Development
- P&L Management
Timeline
Area Leader of Marketing
Raising Cane's
01.2025 - Current
Marketing Manager
The Coca-Cola Company
01.2023 - 01.2026
Customer Experience Manager
soona
01.2020 - 01.2023
Project Manager
SmartShoot
01.2016 - 01.2020
Owner
Chateau Shooters
01.2013 - 01.2020