ANNELIESE DROETTI

• Generated $3M+ in incremental revenue in 2024 by executing regional growth strategy across the Western U.S. and Hawaii.
• Increased regional revenue 25% year-over-year through strategic account expansion and executive-level partnerships.
• Earned 2025 President’s Club and achieved PDM of the Quarter (Q1–Q4 2025) for top regional performance.
• Led multi-state territory planning and revenue strategy to drive capital equipment adoption across aesthetic practices.
• Built strategic relationships with physician owners and C-suite leaders, converting conference leads (A4M, AmSpa, TAS) into long-term partnerships.

• Achieved PDM of the Quarter (Q1, Q2, Q4 2023) for top territory performance and revenue growth.
• Drove 25% territory revenue growth through consultative sales and strategic practice development.
• Partnered with aesthetic practices to increase device utilization and patient demand through customized growth strategies.
• Supported onboarding and field development initiatives to strengthen regional sales execution and pipeline growth.

• Trained and onboarded new Practice Development Managers on sales strategy, product education, and territory management across multiple regions.
• Led clinical and business trainings for physicians and staff to increase treatment adoption and device utilization.
• Provided field coaching and strategic account support to strengthen regional sales performance.
• Partnered with leadership to implement best practices, training programs, and successful product launches.

• Achieved PDM of the Quarter (Q2–Q4 2022; Q1 2023) for top territory sales performance.
• Increased territory revenue 30% in 2022, earning recognition as the #1 PDM in the Western region.
• Drove device adoption through consultative sales strategies that expanded patient demand and improved practice ROI.
• Partnered with physicians and practice owners to optimize treatment utilization, patient acquisition, and business growth.

• Managed a cardiology and primary care territory, driving product adoption and market share growth.
• Educated physicians and healthcare providers on clinical data and therapeutic value to support prescribing decisions.
• Partnered with pharmacies and healthcare teams to navigate insurance coverage, prior authorizations, and patient access.
• Executed strategic territory plans to expand provider relationships and increase prescription volume.

• Grew annual revenue from $2K to $100K within the first year by implementing targeted sales and marketing strategies.
• Drove 20% year-over-year revenue growth through lead generation, strategic partnerships, and brand expansion initiatives.
• Developed and executed integrated sales and marketing campaigns to increase client acquisition and program enrollment.
• Led brand positioning, outreach, and business development efforts to expand market presence and strengthen industry credibility.

• Directed VIP events, designer activations, and private client experiences to drive high-value customer engagement and event-based revenue.
• Partnered with sales leadership to align PR initiatives with revenue goals, increasing client acquisition and repeat business.
• Managed media outreach, event logistics, and brand partnerships while upholding Neiman Marcus’ luxury brand standards.
• Cultivated relationships with high-net-worth clients, influencers, and luxury brand partners to strengthen store visibility and loyalty.

• Led marketing strategy and campaign execution to drive brand growth, lead generation, and revenue expansion.
• Managed integrated marketing initiatives across digital, experiential, and partnership channels.
• Collaborated with cross-functional teams to launch targeted campaigns that strengthened brand visibility and market positioning.
• Implemented performance tracking and analytics to optimize campaign effectiveness and ROI.

• Executed multi-channel marketing campaigns across social, email, and digital platforms to increase brand awareness and engagement.
• Managed content calendars, influencer partnerships, and promotional initiatives to maintain consistent brand messaging.
• Analyzed campaign performance using marketing analytics to optimize strategy and audience reach.
• Collaborated with sales, leadership, and design teams to support product launches, events, and integrated marketing initiatives.