Edwin Carrillo
Quinton,VA
Summary
Accomplished Business & Fitness General Manager with expertise in team building and retention strategies. Proven ability to analyze market trends and implement innovative solutions that enhance client engagement and satisfaction.
Dynamic sales leader with proven success in team development, customer retention, and strategic marketing initiatives. Known for fostering strong relationships and achieving revenue growth while enhancing client satisfaction.
Results-driven professional with a focus on employee motivation, training, and performance enhancement. Successfully led teams to exceed sales targets by implementing effective coaching strategies and developing strong partnerships, driving overall organizational success.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Operations Manager
Fresh Start Real Estate Solutions
Quinton, VA
01.2025 - Current
- Directed sales strategies to enhance client engagement and satisfaction.
- Analyzed market trends to refine pricing models and improve competitive positioning.
- Trained and mentored team members to elevate performance and achieve sales targets.
- Developed partnerships with local businesses to expand referral networks and increase lead generation.
- Increased sales revenue by 50% by implementing strategic marketing campaigns and fostering strong customer relationships.
- Applied established sales techniques and persuasive communication skills to meet personal sales objectives.
- Streamlined operational processes to enhance efficiency and reduce costs.
- Implemented training programs to improve team performance and productivity.
Assistant General Manager
Crunch Fitness
Richmond, VA
04.2024 - 11.2024
- Managed daily operations to ensure optimal member experience and facility cleanliness.
- Managed a diverse team of 15 professionals, fostering a positive work environment and high employee satisfaction.
- Directed staff training programs to improve service delivery and team performance.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Led operational strategies to enhance member experience and retention rates.
- Collaborated with the General Manager on marketing initiatives to increase brand awareness and drive sales growth.
- Mentored staff members, fostering a supportive work environment that enhanced employee performance and retention.
- Assisted in the recruitment, hiring, and onboarding process for new employees to build a skilled workforce committed to excellence in service delivery.
General Manager
Planet Fitness
Richmond, VA
04.2022 - 03.2024
- Analyzed membership trends to identify growth opportunities and improve retention strategies.
- Coordinated marketing initiatives to promote fitness programs and increase community engagement.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Trained and guided team members to maintain high productivity and performance metrics.
- Led daily operations to ensure high-quality member experience and facility maintenance.
- Developed and implemented strategic marketing initiatives, increasing member engagement and retention rates.
- Managed a diverse team of 24, fostering a collaborative environment through coaching and mentorship.
- Conducted regular staff training sessions to uphold company standards and enhance customer service skills.
Fitness Director
Youfit Health Clubs
Midlothian, VA
02.2019 - 02.2020
- Developed and implemented fitness programs tailored to diverse member needs.
- Trained and mentored 10 team members on effective customer engagement strategies.
- Analyzed member feedback to enhance service delivery and improve retention rates.
- Oversaw scheduling and staffing to optimize operational efficiency across fitness classes.
- Conducted regular performance reviews for staff members, providing constructive feedback to support growth and development.
- Oversaw successful implementation of group exercise classes, leading to increased class attendance rates and customer satisfaction.
- Improved member retention by creating and implementing engaging fitness programs tailored to individual needs.
- Increased personal training revenue by developing targeted marketing strategies for fitness services.
Fitness Manager
Victory Lady Fitness Center
Midlothian, VA
08.2015 - 12.2018
- Developed and implemented fitness programs to enhance client engagement and retention.
- Trained and mentored staff on best practices in customer service and fitness instruction.
- Analyzed member feedback to improve services and optimize member satisfaction.
- Oversaw daily operations, ensuring seamless execution of 15 fitness classes and personal training sessions.
- Conducted regular assessments of fitness programs to ensure alignment with industry trends and member needs.
- Fostered a positive community atmosphere through events, workshops, and member challenges.
- Developed strong relationships with members, leading to increased referrals and positive word-of-mouth advertising.
- Increased client retention by developing personalized fitness programs tailored to individual needs and goals.
- Recruited talented professionals to join the team of trainers through strategic networking efforts at industry events.
Education
High School Diploma -
Spring Valley Senior High
Spring Valley, NYSkills
- USMC Veteran
- Taekwondo 2nd Dan Black Belt
- Krav Maga Black Belt
- Leadership and team building
- Employee motivation & mentoring
- Team & Sales development & coaching
- Problem-solving, & Customer Service
- Interviewing, hiring, recruiting & onboarding
- Event planning
- Operations management
- Goal attainment
- Bilingual in Spanish
Accomplishments
- Created a company-wide, comprehensive training program for all sales team members.
- Supervised team of 24 staff members.
- Collaborated with club ownership in the development of Boot-Camp Training Programs.
- Named "Group Trainer of the Year" in 2017.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Achieved companies top KPI's goals month after month through effectively helping with Training staff.
- Developed successful interviewing & hiring techniques to build team culture
Certification
- CSP - Certified Sales Professional
- Member Join Process
- Cyber Security awareness
- Responding to member challenges
- KPI's Mastery
- Data Trak
- New Hire onboarding
- Customer Service Success
Languages
Spanish
Native or Bilingual
Timeline
Operations Manager
Fresh Start Real Estate Solutions
01.2025 - Current
Assistant General Manager
Crunch Fitness
04.2024 - 11.2024
General Manager
Planet Fitness
04.2022 - 03.2024
Fitness Director
Youfit Health Clubs
02.2019 - 02.2020
Fitness Manager
Victory Lady Fitness Center
08.2015 - 12.2018
High School Diploma -
Spring Valley Senior High