Summary
Overview
Work History
Education
Skills
Awards
Timeline
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Efrain Franco

Chicago,IL

Summary

Results-oriented Team Lead Merchandiser with expertise in product placement and inventory management. Proven track record of enhancing sales through strategic display decisions and effective staff training. Strong leadership skills foster team collaboration, resulting in improved store presentation and elevated customer satisfaction. Committed to advancing retail standards and driving operational success.

Overview

8
8
years of professional experience

Work History

Merchandiser Team Lead

PepsiCo PBNA
Chicago, USA
05.2023 - Current
  • Lead a team consisting of 80 to 90 merchandisers on a weekly basis.
  • Coordinated daily employee dispatch across multiple territories.
  • Coordinated and supervised core functions to ensure seamless execution of tasks.
  • Established strategies to enhance workflow and operational efficiency.
  • Streamlined budget allocations and decreased expenditures.
  • Led and managed operations team by overseeing core processes and activities.
  • Maintained adherence to industry standards and company guidelines.
  • Optimized operational plans to support achievement of corporate targets.
  • Customer Service: Enhancing customer satisfaction by improving merchandising services.
  • Compiled and delivered comprehensive operational reports to senior leadership.
  • Conducted individual discussions with account managers, district leaders, and sales reps about service quality.
  • Compiled and submitted safety reports for management and regulatory authorities.
  • Reviewed incident reports and designed actionable solutions to mitigate future risks.
  • Ensured workplace compliance by regularly conducting targeted safety training.

Presell Sales Representative

PepsiCo PBNA
Chicago, USA
06.2021 - 05.2023
  • Transformed Route 5184 by developing customer relationships, gaining incremental space, and executing displays while adapting over the years with pandemic, product shortages, civil unrest, and driver shortage
  • Grew business on route 5184 by 107% Vol & 111% NR in 2021 during first year as an account owner
  • Currently growing route for the 2nd year in a row by 114% in Net Revenue
  • Successfully concluded 2021 by indexing 101% in TM Pepsi; 111% in TM Mtn Dew, 125% in TM Rockstar, and 159% in TM Muscle Milk for route 5184
  • Completed 2021 CDA season before deadline, and upgrading customers resulting in OTS business to grow 105% Vol and 125% NR for 2022
  • Trained new hires in the company, focusing on operational metrics (ASAS/F&D/OPC) and market execution
  • Accomplished successful 8 market tours from Family Dollar KAM visits to GM President visit

Merchandiser

PepsiCo PBNA
Chicago, USA
05.2017 - 06.2021
  • Managed and accounted for all inventory in store to identify if any items are to be replenished
  • Maintained and rotated shelves, racks, cases, bins, and tables with new or transferred merchandise, displaying excellent market execution of planograms
  • Designed and updated POS for all displays within stores to promote and increase business sales
  • Expanded points of distribution in accounts to grow business through more shelves and incremental displays
  • Adhered to customer needs daily, ensuring great service was provided and gained incremental space

Education

High School Diploma -

Thomas Kelly
Chicago, IL
06-2012

Skills

  • Bilingual - Spanish and English
  • Merchandising trends
  • Merchandise planning
  • Visual displays
  • Customer relationship management (CRM)

Awards

  • Awarded Best in Class OPC Small Format Sales at Chicago 35th in 2022 P4-P11, scoring 100% in B/C skus.
  • Awarded #1 Innovation PSR for Rockstar Recovery Lemonades, Rockstar Aguas Frescas, Rockstar Watermelon.
  • 2021 Posadas Display Winner for HBU Programming.
  • Awarded Employee of the Period - Period 6 for Acting as an Owner.
  • 2022 Central Rockstar Winner - showcasing how I rock out in the trade via yammer.

Timeline

Merchandiser Team Lead

PepsiCo PBNA
05.2023 - Current

Presell Sales Representative

PepsiCo PBNA
06.2021 - 05.2023

Merchandiser

PepsiCo PBNA
05.2017 - 06.2021

High School Diploma -

Thomas Kelly

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Efrain Franco