ELAINE CASTRO
Las Vegas,Nevada
Summary
Athletic marketing and operations professional with expertise in sports broadcast journalism, public relations, and social media marketing. Demonstrated success in enhancing brand visibility and managing athlete relations for major events, including international boxing matches. Skilled in navigating high-pressure environments, organizing complex schedules, and maintaining confidentiality. Bilingual in English and Spanish, with a strong focus on leadership and effective communication in sports storytelling.
Overview
15
15
years of professional experience
Work History
Freelance Sports Media Reporter
01.2023 - Current
- Covered major boxing and UFC events, including fight-week activities, press conferences, weigh-ins, and live events.
- Conducted athlete interviews and contributed to compelling sports storytelling and event coverage.
- Supported media operations through on-site coordination, content creation, and athlete relations.
- Assisted with promotional coverage and increased brand exposure across digital platforms.
Executive / Administrative Assistant
LaceUp Promotions
Las Vegas, USA
01.2018 - Current
- Provide high-level administrative and executive support across multiple organizations, including calendar management, scheduling, correspondence, and document preparation.
- Maintain detailed records, track deliverables, and ensure deadlines and compliance requirements are consistently met.
- Support athletic marketing and promotional initiatives for major domestic and international boxing events, including global events in Saudi Arabia and Mexico.
- Coordinate directly with athletes, managers, media, and production teams to support appearances, branding initiatives, and sponsorship activations.
- Manage event logistics and operations, including athlete schedules, travel, credentials, and onsite support for live events.
- Assist with media production, press materials, promotional assets, medical clearances, and licensing documentation.
- Develop written materials including press releases, internal communications, and public-facing content.
Social Media & Content Manager / Sports Media Producer
Mayweather Boxing Channel
01.2011 - Current
- Create and execute sports-focused social media and digital marketing strategies to promote athletes, events, and branded content.
- Produce and manage multimedia content, including interviews, feature stories, and live event coverage.
- Collaborate with athletes, PR teams, and production staff to align content with branding and marketing goals.
- Support sponsorship-driven content and digital activations across platforms.
- Monitor engagement metrics and audience trends to optimize content strategy and expand reach.
Retail Store Assistant Manager
T-Mobile
Las Vegas, USA
01.2011 - 01.2019
- Led daily store operations, scheduling, and team development while delivering high-level customer service.
- Managed sensitive customer information and financial transactions with accuracy and discretion.
- Supported customers and staff in a fast-paced, high-volume retail environment.
- Ensured compliance with company policies, procedures, and operational standards.
Education
Bachelor of Arts - Journalism and Media Studies, Sports Broadcast Journalism, Public Relations & Social Media Marketing
University of Nevada
Las Vegas, NevadaSkills
- Athletic Marketing & Promotions
- Sports Media & Reporting
- Social Media Strategy
- Content Creation
- Event Planning
- Logistics & Operations
- Athlete Relations
- Branding & Public Relations
- Sponsorship Support
- Administrative Coordination
- Leadership
- Customer Service
Timeline
Freelance Sports Media Reporter
01.2023 - Current
Executive / Administrative Assistant
LaceUp Promotions
01.2018 - Current
Social Media & Content Manager / Sports Media Producer
Mayweather Boxing Channel
01.2011 - Current
Retail Store Assistant Manager
T-Mobile
01.2011 - 01.2019
Bachelor of Arts - Journalism and Media Studies, Sports Broadcast Journalism, Public Relations & Social Media Marketing
University of Nevada