Eldon Brustuen

• Effectively serve many clients as private contractor through Brustuen International instead of as corporate employee. (See Other Experience below).
• Leverage influential US and international business contacts made as Minnesota Director of International Trade as well as ongoing dynamic business network to directly help companies develop and achieve go-to-market objectives in 25-50% less time.
• Founded or co-founded six US and international companies utilizing this model.

Following November 2022 acquisition of NutriStudents by Madone, Inc. continued as private contractor under Brustuen International to transition company management to Madone.

• Recruited, hired and trained two seasoned, highly successful administrative and sales team leaders.
• Reduced 2023 operational costs by 12% through strategic cost management initiatives.
• Streamlined internal processes to enhance team efficiency and improve overall project outcomes.
• Elevated brand awareness with targeted marketing campaigns, leveraging social media and digital platforms.
• Strategized and launched EOS (Entrepreneurial Operating System) initiative.

• Bootstrapped startup into a sustainable business.
• Achieved average annual revenue growth of 43% over six years.
• Hired and managed employees to maximize productivity while training staff on best practices and protocols.
• Increased customer satisfaction through improvement initiatives and excellent customer service, increasing client renewal rate from less than 30% to 97%.
• Increased lifetime value (LTV) per client from $14,600 to $27,000.
• Validated Lean Startup proof of concept through Minimally Viable Product sales to over 150 clients prior to Menu Freedom launch.
• Disrupted market with advanced, first-to-market technology, establishing NutriStudents Menu Freedom as industry leader.
• Established strong relationships with external strategic partners to foster collaboration and maximize resources.
• Cultivated and received exceptional support from industry leaders s/a USDA, distributors, UniPro, AASA (School Superintendents Association), Sourcewell, and many others.
• Enhanced company performance by implementing strategic plans and overseeing daily operations.
• Established EOS-based culture of accountability by setting clear expectations and holding individuals responsible for results.
• Prepared annual budget forecasts and monitored performance to meet organizational objectives.

• Co-Founded cloud-based provider of highly specialized personal transformation programs and services.
• Wrote investor prospectus, successfully registered with SEC and state securities regulators and managed successful seed round private placement funding.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with securities regulations.
• Developed and integrated product development and marketing strategy.
• With the support of an excellent team of skilled employees and seasoned nine-member advisory board, led the buildout of the company from start-up through product development and market launch.
• Enhanced company performance by implementing strategic plans and overseeing daily operations.