Elease Henry

Revitalize and manage two dynamic Shopify stores, driving substantial Sales and Revenue by meticulously tailoring existing templates to exceed brand benchmarks.

• Drive product launches by ensuring relevant assets, item titles, and descriptions are in tune with market conditions and competition.
• Implement site updates and homepage contents for desktop and mobile for all assigned websites, ensuring visual appeal and accuracy.
• Collaborate cross-functionally with marketing team to streamline site content and marketing strategies, driving boosted conversion rates.
• Spearhead backend organization by executing digital merchandising strategies for continuous engagement and revenue growth of 43% compared to LY.
• Create regular reports and dashboards to track key performance indicators (KPIs) and provide insights to management.
• Create UTM parameters to track social media success and marketing campaigns.
• Implement SEO updates according to agency recommendations.

I partnered with Career Group Companies, offering my E-Commerce and Customer service skills as a contractor to strategically drive E-Commerce success, resulting in tangible enhancements and revenue growth.

Tiffany & Co. - E-Commerce Specialist

• Created website contents, including PDP pages and blog posts, resulting in 20% increase in website engagement and 15% increase in organic search traffic.
• Monitored and reported changes in website traffic or increases in sales.
• Implemented cross-sell product page strategies, contributing significantly to revenue growth and exceeding KPIs consistently.
• Led establishment and execution of strategic roadmaps, taking ownership of their seamless implementation for continuous success.

Played an integral role in fostering substantial sales growth, leveraging a proactive and customer-centric approach to consistently exceed expectations.

• Played a pivotal role in fostering a notable 9.3% sales growth and consistently surpassed sales targets by an average of 17% quarterly.
• Developed and cultivated arobust client book, resulting in a remarkable 60% increase in consistent sales volume.
• Established effective vendor communication channels, ensuring timely collection of markdowns and Return to Vendor (RTV) items, reducing inventory management time by an impressive 20%.