Elena Asimakopoulos
Wyomissing,PA
Summary
As Head of Global Software Asset Management Operations at Deloitte, I oversee license and subscription management for strategic vendors, including Salesforce, Microsoft, SAP, Adobe, MuleSoft, Tableau, and LinkedIn. I've automated processes, tripled team capacity, and managed relationships with global partners. My experience that spans professional services, finance, and supply chain industries, including roles at Vanguard, Brown Brothers Harriman, and Fortna. Currently pursuing an MBA at Penn State Smeal School of Business.
Overview
17
17
years of professional experience
Work History
Head of Global Software Asset Management Operations
Deloitte Global
10.2022 - Current
- Manage a team handling $254M annual license requests for strategic vendors
- Automated a $1M license request and inventory management process using Salesforce
- Led a team to triple monthly license request capacity
- Implemented centralization, customization, automation, and communication strategies
- Vendor relationship contact for strategic vendors, liaising with various teams.
Global Software Asset Manager
Deloitte Global
09.2018 - 10.2022
- Managed $92M annually for key vendors, overseeing license and subscription management
- Handled annual planning and billing for Salesforce, Adobe, MuleSoft, and Tableau
- Collaborated with GTS teams, CoRe Procurement, member firms, and global business teams.
Sales System Administrator
Fortna
11.2015 - 09.2018
- Maintained 6 internal sales database systems, including Salesforce and Kickfire
- Managed automation projects, budget, and vendor relationships globally
- Developed and maintained functional areas of data management and reporting automation
- Set up marketing campaigns and collaborated with senior business leaders on projects.
CRM Business Analyst
Brown Brothers Harriman
09.2011 - 11.2015
- Oversaw projects related to Salesforce and Pivotal systems
- Managed projects for Email Marketing, Events, Marketing, and Security/User Licensing
- Project manager for the BBH Gifting Project, implementing charitable donation processes
- Managed budget, vendor relationships, and user acceptance testing
- Developed prospect reporting and implemented security measures for over 400 users
- Served on the Data Governance Committee and Salesforce/Pivotal CRM Customer Advisory Board.
Portfolio Manager
First Niagara Private Client Services
02.2009 - 09.2011
Vanguard Financial Planning Associate
The Vanguard Group
01.2007 - 02.2009
Education
Bachelor of Science - Marketing
Pennsylvania State University
MBA - Strategic Leadership
Pennsylvania State University
Skills
- Software Asset Management
- Self-Directed
- Critical Thinking
- Analytical Thinking
- Project Management
Volunteer Experience
- Friends of the Reading Hospital - board member
- Power of the Purse - member
- St. Xenia Philoptochos Society - member
Timeline
Head of Global Software Asset Management Operations
Deloitte Global
10.2022 - Current
Global Software Asset Manager
Deloitte Global
09.2018 - 10.2022
Sales System Administrator
Fortna
11.2015 - 09.2018
CRM Business Analyst
Brown Brothers Harriman
09.2011 - 11.2015
Portfolio Manager
First Niagara Private Client Services
02.2009 - 09.2011
Vanguard Financial Planning Associate
The Vanguard Group
01.2007 - 02.2009
Bachelor of Science - Marketing
Pennsylvania State University
MBA - Strategic Leadership
Pennsylvania State University
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