Elisa Miller

Oversee 6-person sales team and execute strategic marketing initiatives across portfolio of licensed brands (skincare, fragrance, color).

• Implement previously non-existent 360-degree marketing strategy across all retail channels with limited resources for 15% increase in sales.
• Grew portfolio of brands by 33% in first year.
• Generate global brand partnerships and successfully partnered with top e-commerce retailer to launch Nine West fragrance, in disruptive fashion.
• Lead creation of marketing calendar and 3-year product innovation roadmap.
• Secure new brand-building channels for licensed brands including brick and mortar placement in 100 new high-profile retail doors.
• Oversee marketing budget and track ROI for all campaigns and activities.

Empowered team of 4 Asst. Managers/Product Specialists. Member of Leadership Team.

• Created Mary Kay's 1st "Happiness Hour" which boosted employee engagement by 75% during lockdown and became executive template for other divisions.
• Empowered team in company wide initiative of redefining brand strategy, product positioning and re-aligning target groups, resulting in 15% growth and streamlined product portfolio.
• Brought business cases successfully (95% approval) through stage gate process including all presentations to upper management.
• Successfully led GTM strategies for Illuminea, TimeWise 3D Foundation, Silky Setting Powder, Perfecting Concealer, Supreme Hydrating Lipstick.
• Collaborated with cross-functional teams (R&D, Creative, Operations, Purchasing, Education and Sales) to drive new product innovation, GTM strategies and campaigns.
• Forecasted trends and analyzed competitive product and market landscape with focus on finding key areas of differentiation.

Inspired and managed team of 3.

• Developed strategic global marketing plans that grew CK One Color in both domestic and foreign markets by 15%.
• Created 3-year global product calendar with emphasis on innovation.
• Re-aligned product marketing strategy for Asia to include PA++ claim for OTC products to meet market expectations.
• Launched 9 hero products for China that delivered on company's objective of supporting fastest growing market (+15%).

• Managed global marketing campaigns and product development for skin care, color, and tools.
• Launched 3 new SKU's in beauty tool category to maintain #1market lead.
• Brainstormed with cross-functional team members to determine product features, claims, design and advertising for launch.

Promoted 3 times over the course of 10 years.

• Wrote unique marketing concepts for market research.
• Directed/managed all aspects of product development for multiple beauty categories.
• Participated in team projects, demonstrating ability to work collaboratively.