Elisabeth McDowell
Senior Events and Trade Show Manager
Atlanta,Georgia
Summary
With 20 years of professional experience in Sales and Events, I bring extensive expertise, excelling in relationship-building, client management, and analytical problem-solving. I have a strong background in team management, project ownership, and large-scale event direction. Holding a degree in Business and Marketing, I also have the education to support the experience. I am proficient in tools like CAD, Google Workspace, SalesForce, Microsoft Office, Word, Powerpoint, Notion and Active Campaign. Continued education is also very important to me and I am highly motivated to pursue personal and professional growth.
Known for polished communication skills, I am ambitious, genuine, confident with comic relief and I’m not afraid to get my hands dirty. I am the best friend that everybody wants and the employee that everyone needs… and I’m humble
Overview
25
25
years of professional experience
Work History
Senior Events and Trade Show Manager
Kaleris
Alpharetta, GA
02.2024 - Current
- Self-motivated, with a strong sense of personal responsibility.
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Managed time efficiently in order to complete all tasks within deadlines.
- Worked flexible hours across night, weekend, and holiday shifts.
- Passionate about learning and committed to continual improvement.
- Organized and detail-oriented with a strong work ethic.
- Used critical thinking to break down problems, evaluate solutions and make decisions.
- Strengthened communication skills through regular interactions with others.
- Adaptable and proficient in learning new concepts quickly and efficiently.
- Learned and adapted quickly to new technology and software applications.
- Proved successful working within tight deadlines and a fast-paced environment.
- Developed and maintained courteous and effective working relationships.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Sales Coordinator & Events Director
MTech Systems
01.2022 - 02.2024
- Currently direct all internal events and plan all Global trade show exhibitions and conferences
- Project management, entrepreneurial approach in a hybrid environment and comfortable working autonomously
- Work with design team to create booth rendering, take rendering to multiple vendors, negotiation, labor, Logistics and shipping
- Budgeting, vendor communication, ensure brand awareness, implement graphics and custom requirements
- On-site construction supervision while directing lighting, electrical, internet, and equipment installation
- Network and software demonstration with Integrators demonstrating software, experience with SaaS during event
- Collaborate with sales in advance to advise them of target market per region, inform them of local business culture, and organize leads in CRM
- Organize post Event meeting to gather information on ROI and what improvements or modifications need to be made for the next B2B event
- In addition to sales, I support Marketing event promotions by gathering images, posting on social media, and creating digital and printable copy
- Experiential conceptual creation when planning internal events and conferences
- Date, budgeting, venue selection, build agenda, time management, recruiting speakers and enlisting sponsors, marketing campaign, personally clients communication and invitation, promote ticket sales
- Multi-day event, hotel room block negotiation, logistic planning and staff booking
- Catering, activity, AV equipment and visual asset management
- Live show moderator, catering to attendees and exceptional customer service
- Quote and contract coordination, support sales and marketing, promote software by directing all internal and external B2B trade shows and educational conferences
Tradeshow Manager/Director
Urban Expositions
09.2009 - 09.2015
- Directed international wholesale Tradeshows Domestically, all over the US, including The Miami Gift Show, the Boston Show, The Seattle Gift Show, The San Francisco Show, and the Los Angeles Show while working remotely for 2 years
- Developed and implemented comprehensive strategies for successful international wholesale tradeshows
- Oversaw all aspects of event planning, including logistics, exhibitor coordination, and attendee experience
- Cultivated and maintained strong relationships with exhibitors, providing exceptional customer service and support
- Coordinated exhibitor registration, booth allocation, and logistics to optimize their presence and satisfaction
- Developed and implemented strategies to attract a diverse and targeted audience of wholesale buyers and industry professionals
- Identified opportunities to expand the tradeshow's international reach through research and targeting key markets
- Developed and managed budgets for tradeshows, ensuring financial goals were met and resources were allocated efficiently
- Collaborated with marketing teams to create and execute promotional campaigns to drive attendance
- Conducted thorough post-event evaluations to assess the success of tradeshows and identified areas for improvement.
Department Manager
Nordstrom
06.2007 - 09.2009
- Results-driven Department Manager at Nordstrom with a proven record of surpassing sales targets and optimizing operations across three key departments
- Experienced in fostering positive team environments, implementing strategic growth initiatives, and enhance customer experience
- Exceeded sales targets by over 15% on a regular basis, effective team leadership and motivation
- Implemented operational best practices, ensuring seamless day-to-day operations
- Analyzed market trends to identify and capitalize on opportunities for revenue growth
- Led initiatives that enhanced overall shopping experience, resulting in positive customer feedback
- Established and maintained strong vendor relationships, negotiating favorable terms
- Led teams across three diverse departments, cultivating positive and collaborative work environment
- Oversaw day-to-day operations, ensuring execution of merchandising strategies and sales initiatives.
Wholesale Merchandiser and Showroom Representative
Seymour Mann
06.1999 - 01.2007
- Designed floor plans and displays according to newest collections and inventory, worked with buyers in showroom and increased sales by 25%
Hospitality Specialist
101 Concepts
09.1999 - 01.2007
- Hostess until I turned 18, then served tables while training as bartender
- Bartending and remote event specialist.
Education
BACHELOR’S DEGREE - Consumer Science
Georgia Southern University
Statesboro, GA06.2007
Minor - Marketing Management And Research
Georgia Southern University
Statesboro, GA06.2027
Skills
- Relationship-building
- Analytical problem-solving
- Multitasking
- Detail orientation
- Project management
- AV coordination
- Polished written and verbal communication
- Fundraising
- Marketing
- Social networking
- Sales and Customer service
- Proficiency in tools like Google Workspace, Microsoft Office (Excel, PowerPoint), Notion, Active Campaign, CAD
- Cross-functional Collaboration
- Sponsorship Acquisition
- Budget Management
- Contract Management
References
- Simon Cohen, Vice President, M-Tech Systems USA, LLC, 404-433-6670, simoncohen@mtech-sytems.com
- Marcel Cohen, President/ Founder, M-Tech Systems USA, LLC, 404-229-5992, marcelcohen@mtech-systems.com
- Chris Blosfeld, Vice President of Operations, M-Tech Systems USA, LLC, 678-772-1301, chrisblosfeld@mtech-systems.com
- Dirk Von Gal, President at Intersect Art and Design, 917-330-8470
- Evan Shoda, Owner/Co-Founder, Pinnacle Events, 404-376-3205
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
Senior Events and Trade Show Manager
Kaleris
02.2024 - Current
Sales Coordinator & Events Director
MTech Systems
01.2022 - 02.2024
Tradeshow Manager/Director
Urban Expositions
09.2009 - 09.2015
Department Manager
Nordstrom
06.2007 - 09.2009
Hospitality Specialist
101 Concepts
09.1999 - 01.2007
Wholesale Merchandiser and Showroom Representative
Seymour Mann
06.1999 - 01.2007
BACHELOR’S DEGREE - Consumer Science
Georgia Southern University
Minor - Marketing Management And Research
Georgia Southern University
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