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Elisabeth Mullen
Steamboat Springs,CO
Work Preference
Summary
Results-driven sales leader with a proven track record of generating over $1 million in sales within four years, the fastest in company history. Expertise in developing client-centric vacation packages that drive customer retention and business growth by 15-30% annually.
Overview
35
35
years of professional experience
Work History
Ski Vacation Wholesale Specialist
Rocky Mountain Getaways
Remote
2015.05 - 2026.05
- Developed custom ski vacation packages for diverse clientele, including beginners, couples, families, and multi-generational groups across western US ski resorts and Canada
- Achieved and exceeded sales targets consistently, increasing closing rate due to customer retention and referrals, and growing business 15-30% year over year
- Reached $1 million in sales in four years – fastest agent to reach that volume in history of the company
- Conducted comprehensive research and delivered tailored quotes addressing client preferences for quality, location, amenities, and budget
- Coordinated with suppliers to ensure accurate reservations for accommodations, ski rentals, lessons, ground transfers, and other vacation necessities
- Received and handled payments for client services all payments for reservations and client requested services.
Sales Manager
Luxe Traveler
Steamboat Springs, CO
2013.04 - 2015.05
- Developed wholesale business in Steamboat Springs, CO, doubling revenue in first year by expanding partnerships with luxury condominiums and premium vacation rental homes.
- Established company with IATAN to leverage commission-based services, fostering vendor relationships and creating new revenue streams with service industry partners, resulting in 400% increase in concierge services revenue.
- Oversaw nightly vacation rentals for a $10 million ski-in, ski-out home.
- Directed all daily operations of the vacation home.
- Provided pre-planning, concierge services to guests prior to arrival and during their stay.
- Managed the redesign of two websites to enhance branding and attract more luxury clientele. of two websites to enhance SEO and organic positioning, ensuring accuracy and consistency of content to attract luxury clientele.
- Handled checking account and processed timely payments to all vendors.
Reservations Manager
Moving Mountains Chalets
Steamboat Springs, CO
2009.03 - 2013.03
- Trained and managed two reservation associates on sales techniques both verbal and written, cross selling inventory, upselling, understanding personality types, and all computer systems
- Managed 95% of all luxury vacation rental home revenue while the company expanded its inventory during a down economy.
- Contributed to 106% revenue increase in 2010, consistently secured $300k monthly bookings, and facilitated 30% growth in 2011-2012 season
- Increased exclusive Luxury Catered Package clientele and repeat customer base by 20%
- Streamlined sales process for more immediate follow-ups resulting in higher conversion rates
- Created sales tracking system for inquiries, reservations, conversions, SOB, lost business, monthly trends
- Collaborated with guest services, operations, and accounting to enhance guest experience across all touchpoints
- Worked with domestic and international wholesalers and travel agents to provide content for web listings and ultimately increasing outside sales force
- Developed and managed online marketing listings, including Vacation Rentals by Owner and Homeaway.com, increasing visibility and engagement for local listings
Director of Sales
The Highmark, formerly a Crescent Hotels & Resorts Property
Steamboat Springs, CO
2008.06 - 2009.02
- Developed annual sales and marketing budget alongside monthly room and revenue forecasts to guide strategic financial planning
- Pursued inclusion in Virtuoso and Colorado’s Finest Hotels to establish hotel within competitive set and target market and AAA status and ranking
- Established partnerships with local organizations to enhance brand visibility. and sponsorships with Steamboat Springs Orchestra, Strings in the Mountains, and Steamboat Wine Festival for cross-marketing through websites, print, and email campaigns, enhancing brand exposure; collaborated with radio station to produce 30-second promotions for Adventure Package and Steamboat Beer Festival package
- Provided numerous tours to wholesalers, travel agents, and organized local VIP tour to showcase property and increase awareness and sales
- Attended various tradeshows to create awareness and opportunity with ski tour operators, travel agents, luxury travel, and the wedding and honeymoon market
- Managed inventory with Steamboat Central Reservations, tour operators, and third party internet sites through relationships, promotions, and EZ Yield
- Generated awareness through targeted marketing strategies and community engagement. and built relationships with local competitive set and real estate market for referral and overflow business
- Created and managed all Constant Contact promotions, referrals, and correspondence
- Worked on media plan for 6-12 month roll out of print, Internet, and direct mail campaign
- Coordinated and provided creative input to design firm for hotel rack brochures, fact sheet and full-page print advertisements
- Worked with local and corporate public relations firms to produce press release and six-month press release roll-out plan
Senior Sales Manager
The Steamboat Grand Resort Hotel and Conference Center
Steamboat Springs, CO
2003.03 - 2008.04
- Negotiated contracts resulting in over $1 million in room revenue and 5,000 room nights annually.
- Consistently met or exceeded 1565 quarterly, room nights goals and range of $250-$600k in consumed quarterly, revenue goals
- Managed 22 state territory to include: west, south central and southeast states for both corporate and association clients. Managed International corporate and association clients.
- Cultivated new and existing relationships with third party meeting planners; such as: ConferenceDirect, HelmsBriscoe and Hinton & Grusich to capitalize on outside sales force.
- Developed new business in Continuing Medical Education and Religious Conference Association verticals through sales calls, annual conference attendance, and client referrals.
- Boosted awareness of new property through targeted sales calls, email blasts, cold-calling, and tradeshow attendance.
- Drafted comprehensive proposals for corporate management to highlight property value and destination experience.
- Created and organized first annual Champagne Powder Winter Escape familiarization trip.
National Sales Manager
The Broadmoor Hotel
Colorado Springs, CO
2001.05 - 2002.12
- Negotiated corporate contracts resulting in over $4 million annually in room night revenue.
- Increased customer base through targeted market research across twelve states in southeast territory.
- Coordinated and hosted comprehensive client visits involving multiple departments to facilitate successful site selection.
- Organized and co-chaired group familiarization trips for clients to deliver informative and engaging resort experiences.
Regional Account Manager
Weissmann Travel Reports
Austin, TX
1996.11 - 2000.03
- Developed revenue generation strategies for Latin America/Mexico regions and individual user market.
- Generated software and print subscription sales to travel agencies by educating them on their need for better destination information for their clients.
- Participated regularly in trade shows to meet with travel industry executives to demonstrate the product and build relationships with customers.
- Created joint venture opportunities with industry website owners to expand market reach.
- Communicated with marketing personnel regarding partnerships, promotions, creative strategies and large group opportunities.
- Drafted proposals and collateral materials for company executives to support informed buying decisions.
Marketing Specialist, Fly AAway Vacations
American Airlines
Fort Worth, TX
1994.09 - 1995.10
- Coordinated with product teams, consultants, and creative agency to design effective direct marketing media.
- Analyzed travel agency rankings to identify trends and implemented strategic changes.
- Communicated daily with external collateral fulfillment vendor to monitor inventories and track problem orders. Maximized shipping and fulfillment within allocated budget.
- Edited printed materials and managed print production projects, ensuring timely delivery of collateral materials.
Project Coordinator, Training Systems & Solutions
The SABRE Group, Inc.
1994.04 - 1994.08
- Coordinated national PC application training sessions for external clients, ensuring effective knowledge transfer.
- Coordinated project schedules and timelines to ensure timely completion of deliverables.
- Facilitated communication among clients, instructors, and national account executives to streamline training processes.
- Facilitated communication between team members and stakeholders for project updates.
- Managed project documentation to maintain accurate records and compliance standards.
Personnel Administrator
AMR Information Services/Travel Services
1991.05 - 1994.04
- Provided administrative support for 600 employees, including coordination of employee appraisal and recognition programs, and hiring and firing procedures.
- Developed and maintained comprehensive databases for employees and contractors to streamline information access.
- Managed special projects including divisional downsizing, reorganization, and transition; negotiated and planned annual company functions; coordinated training sessions; served as central contact for corporate litigation support.
Education
Bachelor of Arts - Psychology
Lake Erie College
Painesville, OHSkills
- Client management
- Revenue strategies
- Retention strategies
- Salesforce and Outlook
- Microsoft Office Suite
- PowerPoint and Word
- Typing 60 WPM
- Detail orientation
- Time management
- Effective communication
- Active listening
- Professional service delivery
- Delphi and FoxPro
- Paradox 35 and RDP
Timeline
Ski Vacation Wholesale Specialist
Rocky Mountain Getaways
2015.05 - 2026.05
Sales Manager
Luxe Traveler
2013.04 - 2015.05
Reservations Manager
Moving Mountains Chalets
2009.03 - 2013.03
Director of Sales
The Highmark, formerly a Crescent Hotels & Resorts Property
2008.06 - 2009.02
Senior Sales Manager
The Steamboat Grand Resort Hotel and Conference Center
2003.03 - 2008.04
National Sales Manager
The Broadmoor Hotel
2001.05 - 2002.12
Regional Account Manager
Weissmann Travel Reports
1996.11 - 2000.03
Marketing Specialist, Fly AAway Vacations
American Airlines
1994.09 - 1995.10
Project Coordinator, Training Systems & Solutions
The SABRE Group, Inc.
1994.04 - 1994.08
Personnel Administrator
AMR Information Services/Travel Services
1991.05 - 1994.04
Bachelor of Arts - Psychology
Lake Erie College