Elise Freda
Kingston,MA
Summary
Specialized in transforming landscapes and leading business operations. By leveraging expertise in horticulture and marketing, successfully grew Crooked Barn Flower Farm. Additionally, designed innovative spaces and managed projects at Barcellos and Kane Landscape Management with strong communication skills and the ability to direct multiple projects have consistently resulted in client satisfaction and business growth.
Overview
13
13
years of professional experience
Work History
Owner Crooked Barn Flower Farm
Self-employeed
02.2018 - Current
- .Established a fresh-cut flower business offering a bouquet subscription service with 15 customers. Conducted workshops on topics such as growing cut flowers, floral design, and wreath making. Offered event floral design services for weddings.
- Managed day-to-day business operations on a one-acre flower farm. Sold fresh-cut flowers in both retail and wholesale markets.
- Developed and maintained strong relationships with clients through social media and a newsletter to 2000 subscribers, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring team members completed all tasks accurately and efficiently.
- Hired trained, and managed a high-performing team of employees dedicated to achieving company goals.
Landscape Designer/Construction Project Manager
Barcellos and Kane Landscape Management
03.2014 - 11.2019
- Designed 125 diverse outdoor spaces, including gardens, patios, and more according to client specifications.
- Conducted site analyses and assessments to determine optimal design solutions for various projects.
- Evaluated existing landscapes and provided recommendations for improvements based on client needs and environmental considerations.
- Developed comprehensive plans, including plant selection, hardscaping elements, and irrigation systems, ensuring project success.
- Communicated effectively with clients throughout the entire design process to ensure satisfaction with the final product.
- Sourced high-quality trees, bushes, grass seed or sod, fertilizer and other supplies to complete new installations.
- Assisted in preparing cost estimates for proposals that accurately reflected the scope of work required.
- Negotiated and fulfilled maintenance contracts for ongoing care.
Landscape Designer
Dreamscape Landscape
02.2012 - 01.2014
- Evaluated existing landscapes and provided recommendations for improvements based on client needs and environmental considerations.
- Balanced aesthetics with functionality by considering factors such as drainage systems, erosion control measures, and maintenance requirements in all designs.
- Communicated effectively with over 150 clients throughout the entire design process to ensure satisfaction with the final product.
- Assisted in preparing cost estimates for proposals that accurately reflected the scope of work required.
- Conducted site analyses and assessments to determine optimal design solutions for various projects.
- Managed multiple projects simultaneously while maintaining strict deadlines and budgets.
- Established strong working relationships with local nurseries, suppliers, and contractors to ensure quality materials were sourced for each project.
Education
Bachelor of Science - Landscape Architecture
University of Massachusetts Amherst
Amherst, MA05.1991
Associate of Science - Landscape Operations
Stockbridge School Of Agriculture
University Of Massachuseets, Amherst Mass.05-1985
High School Diploma -
Norfolk County Agricultural High School
Walpole MA.03.1983
Skills
- Small business operations
- Landscape design
- Project management
- Verbal and written communication
- Project estimating
- Marketing
Timeline
Owner Crooked Barn Flower Farm
Self-employeed
02.2018 - Current
Landscape Designer/Construction Project Manager
Barcellos and Kane Landscape Management
03.2014 - 11.2019
Landscape Designer
Dreamscape Landscape
02.2012 - 01.2014
Bachelor of Science - Landscape Architecture
University of Massachusetts Amherst
Associate of Science - Landscape Operations
Stockbridge School Of Agriculture
High School Diploma -
Norfolk County Agricultural High School
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