Eliza Freeman
Chevy Chase,MD
Summary
Strategic individual with experience in developing, managing and executing successful public relations campaigns and initiatives. Creates compelling content and cultivates relationships with clients, media and stakeholders. Skilled in developing and implementing effective communication strategies. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.
Overview
9
9
years of professional experience
Work History
Assistant Director of Business Development
Kidokinetics
07.2024 - Current
- Streamlined communication between teachers, parents, and administrators to foster a collaborative learning environment.
- Oversaw the recruitment, hiring, and onboarding process for new educators to maintain a high-quality teaching staff.
- Implemented effective conflict resolution strategies for resolving issues among faculty members or between students.
- Mentored new teachers through observation, feedback, and professional development opportunities.
- Developed strong relationships with community partners to enhance educational opportunities for students.
- Planned and executed successful special events, such as college fairs, open houses, and parent-teacher conferences.
- Led professional development workshops on topics such as classroom management, differentiated instruction, and assessment strategies.
- Implemented data-driven strategies for continuous improvement of instruction and curriculum alignment.
- Managed department budget to ensure adequate resources for staff development and instructional materials.
- Tracked key business metrics and made recommendations for proactive adjustments to policies and procedures.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
- Fostered a positive school culture by promoting open communication among staff members and celebrating successes together as a team.
Business Development
Servpro of Wheaton/Kensington/Clarksburg/Damascus
01.2023 - 07.2024
- Meet or exceed assigned sales quota by executing the sales cycle, setting up closing appointments and maintaining assigned contact lists
- Participates in professional associations, hosts lunch-and-learns, and promotes continuing education (CE) courses
- Met sales objectives by maintaining existing customer and building new customer relationships and rapport by educating them on the reasons SERVPRO is the best cleaning and restoration company in the world
- Compile and maintain decision maker information and identify 'Target 25' (Top 25 prospects to develop into clients)
- Provide Owners and Sales and Marketing Managers with one-on-one meetings (closing appointments)
- Increase sales territory revenue by consistently achieving and exceeding sales territory goals
- Establish and strengthen relationships with local businesses-conducts outreach visits and engage with businesses that promote a business environment conducive to growth and expansion
- Conduct ongoing analysis of community development, proposes new directions, and plans to produce an improved community
- Develop, identify, mediate, resolve and implement effective strategies to promote economic development
- Developed strong relationships with key stakeholders, enhancing partnerships and collaboration opportunities.
- Contributed to the development of strategic business plans aimed at expanding market share.
- Implemented efficient CRM systems, streamlining prospect tracking and follow-up processes.
- Analyzed competitor offerings, providing valuable insights for product development and positioning.
- Tracked marketing performance metrics, optimizing campaigns for maximum impact and ROI.
- Boosted client engagement by developing and implementing targeted marketing strategies.
- Conducted market research, identifying new business opportunities and potential clients.
- Managed email marketing campaigns to nurture leads and maintain regular communication with prospects.
- Assisted in creating written, video, and image content for marketing channels.
- Created customized marketing materials to increase product awareness.
Sales and Marketing Associate
Bozzuto Management Company
Silver Spring
05.2021 - 01.2023
- Converting leads into community tours by following up with all prospects and providing helpful and compelling information about the community and neighborhood
- Handled marketing responsibilities for a diverse portfolio of communities including but not limited to new construction, lease-up, renovated, affordable and conventional
- Conducting informative and personalized tours of the apartment community that result in new leases
- Building brand loyalty by ensuring that the resident experience is consistently stellar
- Generating awareness, interest, and excitement via social media
- Achieving financial objectives through rent collection and by managing delinquency
- Implemented advertising campaigns and prepared promotional materials
- Researched competitor marketing trends and prices using data analysis
- Boosted sales revenue by developing and implementing targeted marketing campaigns.
- Conducted market research to assess customer needs and preferences.
- Developed customized sales pitches tailored to individual client needs, enhancing closing ratios.
- Leveraged social media platforms as part of outreach campaigns, raising brand awareness among target audiences online.
- Assisted in designing email marketing campaigns with personalized content based on consumer behavior analysis leading to higher open rates.
- Followed through with leads to close sales over phone, in office and during external consumer engagements.
- Monitored industry trends to stay ahead of competitors and maintain a competitive edge in the market.
- Supported implementation of contests, events and other initiatives to build presence and reputation.
- Monitored personal sales activities to maintain compliance with internal policies and applicable government regulations.
- Built local sales and marketing plan for each targeted district within defined territory.
Leasing Associate
Mid America Apartments
Hyattsville
01.2019 - 05.2021
- Initiated lease paperwork using Merlin; Provided customer service while obtaining signatures and first payments from new residents; Generated good rapport and positive feedback from clientele
- Remained aware of all construction and maintenance projects using MS Project; Maintained active communications with senior leadership and peers on project updates, delays, and critical changes
- Fulfilled customer service role using the 'I Can Help' concept; Used effective problem-solving and critical thinking to resolve daily issues among residents within a timely manner
- Exercised face-to-face marketing and sales capabilities from lead generations and hoc visits
- Conducted sales outreach supporting new advertisements and paid campaigns with local businesses through marketing collateral and social media
- Monitored external Internet Listing Service (ILS) platforms; Reviewed rental eligibility via Core Logic's verification process; Received, recorded, and processed rent and overdue payments via tools, (ie Yardi) call and responded to inquiries from various parties, using strong active listening and open-ended questioning to resolve problems and difficult conversations
- Marketed diverse properties to prospective clients and consistently exceeded target closing rates
- Analyzed competitor offerings and pricing structures, enabling informed adjustments for optimal market positioning.
- Collected and maintained careful records of rental payments and payment dates.
- Conducted regular inspections of both interior and exterior of properties for damage.
- Kept properties in compliance with local, state, and federal regulations.
- Kept records accurate, detailed and fully compliant with reporting requirements to meet state, local, and federal housing requirements.
Leasing Associate
The Donaldson Group
Silver Spring
01.2016 - 01.2019
- Maintained thorough, accurate, and compliant historical records for all correspondence
- Prepared office for internal and regulatory audits compliance
- Entrusted to handle cash, cashier's checks, and money orders for security deposit refunds, office purchases, and vendor management
- Maintained an average of 15 new rental agreements each month through interpersonal communications and developing outstanding relationships with local community members
- Reviewed completed applications and assessed household information against file data and program regulations
- Responsible for contacting tenants to collect overdue rent or to discuss other important issues
- Visually inspected property daily, took pictures, and authored reports on any findings for the Maintenance Supervisor
- Implemented processes to provide residents benefits of clean, safe, and well-maintained community
- Analyzed operational information for impact on ROI, identified trends and recommended appropriate adjustments.
Education
Business Administration
University of Maryland - University College
College Park, MD01.2025
Skills
Digital Marketing
Project Management
Analytical and problem solving
Microsoft Office
Yardi Voyager/CRM
Bluemoon
Canva
Budget Oversight
Digital Marketing (ie Facebook, Instagram, Twitter, Snapchat)
Attentive listening
Communication
Team building
Leadership
Teamwork
Small and large event planning
Fair Housing policies and mandates
Staff Management
Creative Direction
Strategic Planning
Business Administration
Staff Development
Task Delegation
Business Development
Consulting
Contract Negotiation
Budgeting expertise
Media Relations
Budget Management
Brand Management
Idea Development and Brainstorming
Problem-solving abilities
Positive Attitude
Accomplishments
- Recognized as Employee of the Month for outstanding performance and team contributions for six consecutive months.
- Consistently maintain high customer satisfaction ratings.
Volunteer Experience
Member/Volunteer, Rotary Bethesda Chevy Chase, Chevy Chase, MD, 01/01/23, Present
Timeline
Assistant Director of Business Development
Kidokinetics
07.2024 - Current
Business Development
Servpro of Wheaton/Kensington/Clarksburg/Damascus
01.2023 - 07.2024
Sales and Marketing Associate
Bozzuto Management Company
05.2021 - 01.2023
Leasing Associate
Mid America Apartments
01.2019 - 05.2021
Leasing Associate
The Donaldson Group
01.2016 - 01.2019
Business Administration
University of Maryland - University College