Eliza Leicht
Sports Social Media Specialist
Macon,GA
Summary
Creative Social Media Specialist experienced in managing social media platforms for collegiate and professional sports teams. Proactive and hardworking individual talented in sports social media marketing, copywriting, and campaign planning. Bachelor's degree in Public Relations from the University of Alabama with a specialization in Sports and Entertainment Management.
Overview
1
1
year of professional experience
4
4
years of post-secondary education
Work History
Social Media Manager
Alabama Hockey
4 2023 - 10.2023
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of competition.
- Developed marketing content such as graphics, promotional materials, and in-game updates for team's social media.
- Analyzed performance metrics to identify areas for improvement and optimize social media campaigns.
- Led interns in developing creative campaigns for team's Facebook, X, Instagram, and TikTok
- Boosted engagement rates by 40% with creation of compelling and visually appealing content.
Media Intern
Alabama Hockey
08.2022 - 04.2023
- Posted in-game updates to X account with 7.3k+ followers.
- Managed Instagram account with 8.4k+ followers.
- Designed game day graphics, in-game score updates, and game-win posts using Adobe Photoshop and InDesign.
- Participated in brainstorming sessions for creative campaign ideation and strategy development discussions.
- Planned and adhered to content calendars and made scheduled posts.
Media Intern
Macon Mayhem
5 2023 - 8 2023
- Managed all social media accounts including a Facebook page with 17k+ followers and an Instagram account with 6k+ followers
- Implemented summer social media campaigns to maintain audience engagement during the off-season.
- Organized meetings with team stakeholders to present monthly content calendars and discuss engagement goals.
- Designed and produced graphics for campaigns using Adobe Photoshop and InDesign.
- Managed and scheduled social media content through Hootsuite.
Social Media Team Lead
Reformed University Fellowship (RUF) Bama
01.2023 - 12.2023
- Managed Instagram account with 2k+ followers.
- Edited and posted interactive videos to increase audience engagement.
- Boosted total Instagram impressions by 70%.
- Wrote succinct, accurate, and creative copy to drive organization awareness and traffic to social media platforms.
- Managed creative brainstorms with a six-person team.
Community Cultivation Project Team Member
Public Relations Council of Alabama (PRCA)
8 2021 - 05.2024
- Planned fundraising events, created deliverables, and managed social media for three local nonprofits.
- Executed a holiday campiagn that raised $4,365, increased social media impressions by 82%, and increased Instagram profile visits by 70.7%.
- Received two PRCA medallion awards for event planning.
Education
Bachelor of Arts - Communications And Info Science
The University of Alabama
Tuscaloosa, AL 08.2020 - 05.2024
Skills
- Adobe Creative Suites: InDesign, Photoshop, and Illustrator
Adaptability
Critical Thinking
Analytics and Reporting
Managing Editorial Calendars
HTML coding
Website management
Editing
Copywriting
Hootsuite Social Media Marketing Planner
Adobe Creative Suites: InDesign, Photoshop, and Illustrator
Timeline
Social Media Team Lead
Reformed University Fellowship (RUF) Bama
01.2023 - 12.2023
Media Intern
Alabama Hockey
08.2022 - 04.2023
Bachelor of Arts - Communications And Info Science
The University of Alabama
08.2020 - 05.2024
Social Media Manager
Alabama Hockey
4 2023 - 10.2023
Media Intern
Macon Mayhem
5 2023 - 8 2023
Community Cultivation Project Team Member
Public Relations Council of Alabama (PRCA)
8 2021 - 05.2024
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