Elizabeth Baldwin
Newport Beach,CA
Summary
Dedicated and innovative creative strategist and marketing expert with a passion for visual storytelling and a proven track record of delivering creative solutions. Adept at leading cross-functional teams to execute compelling design concepts that align with brand objectives. Seeking an opportunity to contribute artistic vision and strategic thinking to a dynamic creative team.
Overview
10
10
years of professional experience
Work History
Social Media Manager
Igloo Coolers
05.2021 - Current
- Raised revenue off social 44% YOY in 2023
- Director of all campaign based strategies for social media marketing for Igloo Coolers global brand
- Manager of content production team and direction of style and content on all channels
- Build and nurtured an online community and company partnerships
- Viral content creation: produced engaging and compelling content.
- Measured and analyzed to track the performance of content, analyze user engagement, and gather insights for continuous improvement.
Owner
Stokesley Media
01.2014 - 01.2022
- Created and ran a videography company, filming everything from business promo videos, corporate events and weddings
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Ran a team of videographers, editors, photographers, drone pilots and marketers
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
Creative Content Producer
Stanbridge University
09.2016 - 05.2021
- Enhanced user engagement by producing compelling and relevant content for digital platforms.
- Boosted website traffic by consistently creating search engine digital ads
- Developed targeted content strategies, increasing brand awareness and reach.
- Lead a team of 8 marketers including designers, writers, editors, and marketing professionals, to ensure a cohesive and consistent brand message.
- Interior designed new campus
Education
Master of Science - Media Communication
Liberty University
Lynchburg, VA04.2013
Bachelor's - Digital Media
Liberty University
Lynchburg, VA04.2011
Skills
- Leadership
- Branding and Marketing
- Digital Media
- Directing, Videography and Photography
- Project Management
- Concept Development
- Presentation/ Public Speaking
Websites
Timeline
Social Media Manager
Igloo Coolers
05.2021 - Current
Creative Content Producer
Stanbridge University
09.2016 - 05.2021
Owner
Stokesley Media
01.2014 - 01.2022
Master of Science - Media Communication
Liberty University
Bachelor's - Digital Media
Liberty University
Similar Profiles
Kolawole OdubanwoKolawole Odubanwo
Forklift Operator at Igloo CoolersForklift Operator at Igloo Coolers
Sofia BaraltSofia Baralt
Clerk at Igloo CoolersClerk at Igloo Coolers
KRISSIE BROWNKRISSIE BROWN
Retail Sales Associate at YETI CoolersRetail Sales Associate at YETI Coolers
Floyd PayneFloyd Payne
Bike Courier at DoorDashBike Courier at DoorDash
Cade WilhiteCade Wilhite
Registered Nurse at Anaheim Community HospitalRegistered Nurse at Anaheim Community Hospital