Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

ELIZABETH COLLINSON

Houston,TX

Summary

Results-driven Senior Sales Enablement Analyst with 6+ years of experience leveraging analytics, CRM systems, process improvement, and stakeholder engagement to optimize sales performance and business operations. Skilled in Power BI, Dynamics 365, Salesforce, dashboard development, onboarding, enablement program support, and cross-functional collaboration. Proven ability to translate complex business needs into actionable insights, scalable solutions, and operational improvements that enhance seller effectiveness and support strategic business goals.

Overview

8
8
years of professional experience

Work History

Senior Analyst

WTW
11.2024 - Current
Senior Analyst, Sales Enablement

WTW November 2024 – Present

  • Partner with Learning Relationship Managers (LRMs), senior sellers, and business leaders globally to support strategic sales enablement initiatives and drive seller effectiveness.
  • Develop and maintain Power BI dashboards and reporting solutions that provide actionable insights into enablement activities, adoption metrics, and business performance.
  • Analyze business data and stakeholder feedback to identify opportunities for process improvements, operational efficiencies, and enhanced user experiences.
  • Support onboarding and training initiatives for new LRMs, partnering with leadership to accelerate role readiness and knowledge transfer.
  • Serve as a member of the LRM Solutions Hub, providing guidance, resources, and operational support to LRMs and senior sellers across global markets.
  • Collaborate with cross-functional stakeholders to improve Dynamics 365 processes, reporting capabilities, and data quality.
  • Led the transition and enhancement of the Inquiry Library, improving knowledge management, accessibility, and support effectiveness for Hub users.
  • Create and maintain enablement resources, documentation, and best practices that improve consistency and operational efficiency across teams.
  • Gather business requirements and translate them into scalable reporting, dashboard, and process solutions that support organizational objectives.
  • Contribute to continuous improvement initiatives that streamline workflows, reduce response times, and enhance the overall seller experience.

Customer Sales Associate & Distribution Order Manager

Quantum
11.2018 - 11.2024
  • Serve as a point of escalation for inquiries and issues from inside and field sales representatives related to sales processes, leveraging a ticketing system to identify priorities and provide solutions and support
  • Manage and maintain the CRM system (Salesforce, d365) to ensure the accuracy of data accuracy by analyzing, while improving overall system performance by analyzing and fixing bugs
  • Facilitate access to high-quality customer and sales information when issuing quotes, booking customer orders, and investigating shipping issues to deliver positive outcomes
  • Capitalize on opportunities to improve the CRM tool to better meet internal the requirements of sales reps
  • Define business priorities to inform the development and delivery of targeted training that improves knowledge and use of Salesforce, and enhances operational efficiencies
  • Developed and implemented a standard operating procedure to optimize the internal quoting process, while also working daily with sales reps to improve individual and team performance
  • Liaise with sales reps to build out systems that meet the requirements of their customers, while ensuring the accuracy and validity of data and servicing client requirements
  • Continuously update knowledge of sales processes, techniques, and market dynamics to drive improvements and evolve best practices
  • Input into sales meetings to ensure quotes and orders are accurate, while also partnering with the service, logistics, and sales support teams to provide all information required for smooth operations/order fulfillment
  • Maintain trusting relationships with major distributors to enable timely order execution
  • Received an award for exemplary performance and consistently going above and beyond expectations

Education

BA - Business Administration

Texas Southern University
Houston, TX

Skills

  • Sales Data Analysis
  • Sales Operations Support
  • Sales Process Analysis & Improvement
  • Revenue Growth
  • Training, Education & Mentorship
  • Report Development
  • Change Management
  • Employee Relationship Management
  • CRM System Management
  • Sales Question & Issue Resolution
  • Process & Procedure Implementation
  • Cross-Functional Collaboration
  • Verbal & Written Communication
  • Distribution & Order Management
  • Salesforce
  • MS Office, Dynamics 365, Oracle, Azure DevOps
  • Power BI
  • Sales Enablement
  • Sales Operations
  • Business Intelligence
  • Dashboard Development
  • Data Visualization
  • Stakeholder Management
  • Learning & Onboarding
  • Knowledge Management
  • Process Optimization
  • Dynamics 365
  • Change Management
  • CRM Strategy
  • Requirements Gathering
  • Global Team Collaboration

Timeline

Senior Analyst

WTW
11.2024 - Current

Customer Sales Associate & Distribution Order Manager

Quantum
11.2018 - 11.2024

BA - Business Administration

Texas Southern University