Elizabeth Larson

• Exceeded sales goals every year for 10 years by 6%-20% through use of effective sales strategy and business planning
• Grew base accounts ( Costco, Kroger ) year over year while also adding on new customers in my regions
• Have regionally handled at various times - the Eastcoast, Westcoast , Southeast and Midwest markets
• Effectively managed trade spend with customers to help them deliver strong sales and maintain margin requirements.
• Understands customer's go to market strategies and how they evaluate the success of those strategies
• Can effectively influence decisions based on data analytics to help drive sales and or margin
• Collaborated cross-functionally with product development, operations and finance to achieve desired sales and profit outcomes
• Attended industry conferences and tradeshows to stay up-to-date with market trends and customer needs.
• Developed and managed budgets to confirm proper use of resources and maximize profitability.
• Delivered recommendations to long-term accounts to promote brand awareness to key audience.
• Demonstrated products to show potential customers benefits and advantages and encourage purchases.
• Communicated product quality and market comparisons by creating sales presentations.
• Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
• Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
• Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains
• Resolved problems with high-profile customers to maintain relationships and increase return customer base.

Retail consultant specializing in inventory and financial management

Promoted changes in processes, approaches, thinking and techniques to keep companies competitive

Major focus within the Jewelry industry

• Used consultative sales techniques to understand customer needs and recommend relevant products and services.

14 years experience as a Senior Buyer in multiple categories including Fine Jewelry, Shoes and Accessories

Managed and trained a staff of 6 buyers and analysts

Responsible for over $100 million in sales in 256 stores

Consistently drove sales and margin while increasing turn

Established vendor relationships, negotiated buying terms with vendors( price, quantity, delivery and terms)

• Built long-term supplier relationships with vendors to establish quality and competitive pricing.