Elizabeth Link
Buffalo,NY
Summary
Innovative content leader skilled in building and mentoring high-performing creative teams while establishing clear visual direction and quality standards. Combines strategic thinking with hands-on content creation to align storytelling and brand governance, delivering impactful work at scale. Effectively translates business objectives into visual narratives and enhances workflows, fostering collaboration in agile environments. Leverages emerging technologies, including Generative AI, to enhance creative efficiency and meet stakeholder expectations.
Overview
9
9
years of professional experience
Work History
Digital Content Designer
HSBC
Buffalo, NY
02.2022 - 10.2025
- Led creative efforts for digital content projects, guiding designers, developers, and vendors through concept, design, and delivery.
- Established visual direction and quality standards for interactive eLearning, digital graphics, and multimedia content, increasing user engagement and satisfaction across the organization.
- Simplified complex financial, compliance, and operational information into clear, well-structured digital experiences, improving usability and accuracy for end users.
- Pioneered adoption of AI-assisted tools within HSBC’s digital learning workflows, serving as go-to resource for guidance and best practices, and leading monthly internal series on emerging technology to enhance content creation and team workflows.
- Coordinated resource allocation, workflows, timelines, and priorities across multiple projects, ensuring timely delivery and maintaining team capacity and quality standards.
- Partnered with stakeholders and subject matter experts to clarify requirements, manage expectations, and align creative solutions with business needs.
Graphic Designer / Media Specialist
Linde
Tonawanda, New York
07.2018 - 07.2022
- Owned visual design and multimedia production for global technical content in a highly regulated environment, creating clear, consistent, and scalable digital assets used across regions and teams.
- Transformed complex engineering and safety information into visually intuitive content, maintaining accuracy and compliance.
- Developed graphics, motion pieces, animations, and digital assets for global distribution in multiple languages, enhancing accessibility for technical and operational audiences.
- Introduced 2D animation as a new capability within the team, expanding creative output and increasing engagement with technical content.
- Coordinated multiple concurrent projects under tight deadlines, ensuring quality and consistency while adhering to regulatory constraints.
- Standardized visuals during corporate merger, updating legacy content to align with new brand guidelines and organizational standards.
Graphic Designer
Osiris Media
New York, New York
01.2017 - 01.2020
- Designed and produced digital and brand assets for a podcast and media network reaching approximately 100,000 monthly listeners across a portfolio of ~50 shows, including artist-led and original productions.
- Owned visual design end-to-end across campaigns, balancing speed, consistency, and brand quality.
- Led visual rebranding efforts, enhancing design quality and reinforcing consistency across platforms and shows.
- Designed social media graphics, album and playlist artwork, web banners, landing pages, email campaign assets, and pitch/brand decks for one-off projects and ongoing campaigns, enhancing brand visibility and engagement.
Education
Bachelor of Arts - Communication Design
SUNY Buffalo State
Buffalo, NY05-2015
Skills
- Digital content creation
- Content strategy
- Motion/video production
- UI/UX collaboration
- Performance analytics
- Project management
- Creative direction
- Cross-functional teamwork
- Audience engagement
Education and Training
other
Timeline
Digital Content Designer
HSBC
02.2022 - 10.2025
Graphic Designer / Media Specialist
Linde
07.2018 - 07.2022
Graphic Designer
Osiris Media
01.2017 - 01.2020
Bachelor of Arts - Communication Design
SUNY Buffalo State