Elizabeth Newton
Washington,DC
Summary
A communications and marketing professional with experience creating content for digital, print and social media in fast-paced, media environments as well as higher education. Experience telling stories to various audiences, analyzing trends to make decisions on story ideas, marketing ideas and social media content creation.
Overview
5
5
years of professional experience
Work History
Assistant Director of Marketing
American University Washington College Of Law
Washington, DC
04.2023 - Current
- Write and edit marketing communications and news content for online, print and social media
- Create promotional materials, including brochures, flyers, newsletters, email campaigns and website content.
- Produce and develop videos, graphics for social media
- Create and launch digital campaigns
- Collaborate with vendors for marketing films, campaigns, and other marketing needs
- Work with programs to determine appropriate marketing and communications strategies
- Manage a social media content calendar
- Analyze trends the school's social media platforms and digital campaigns regarding audience, growth and future outlook
- Collaborate with writers, editors, designers, and alumni and advancement relations for the law school's magazine, "The Advocate"
- Assist in creating a brand guide for programs and organizations to adhere to
Digital Content Producer
WSFA 12 News
Montgomery, AL
08.2020 - 11.2022
- Wrote and edited web and social media copy tailored for SEO and AP Style.
- Developed and implemented social media content for multiple outlets (Facebook, Twitter, Instagram, YouTube)
- Developed and executed the launch and growth of station's YouTube channel; compiled data from YouTube Studio for monthly reports to management regarding audience, trends, growth and future outlook
- Analyzed trends on Crowdtangle, Chartbeat, YouTube Studio and Google Analytics in order to find ways to improve audience engagement
- Pitched story ideas in assignment meetings
- Developed and maintained relationships with community members, stakeholders and coworkers
- Collaborated on public relations campaigns for station events such as 12's Day of Giving, Day of Dreams and Hometown Tours by promoting on social media, uploading videos to the digital platforms, writing and updating web copy
- Proofread and edited reporter stories before publication
Digital Content Producer
WDTV 5 News
Bridgeport, WV
06.2019 - 08.2020
- Wrote and edited web and social media copy tailored for SEO and AP Style.
- Developed and implemented social media content for multiple outlets (Facebook, Twitter and Instagram)
- Developed and executed the launch and growth of station's Instagram account
- Analyzed trends on Crowdtangle, Chartbeat and Google Analytics in order to find ways to improve audience engagement
- Pitched story ideas in assignment meetings
- Developed and maintained relationships with community members, stakeholders and coworkers
- Managed and developed strategies for the station’s social media content calendar
- Proofread and edited reporter stories before publication
- Trained staff on station's content management systems (Clickability, ARC)
Education
Bachelor of Science - Journalism
WEST VIRGINIA UNIVERSITY
Morgantown, WV05.2019
Skills
- Writing and editing copy for web, social media, TV
- Proofreading
- AP Style
- Social media content creation
- Web analytics (Google Analytics, Chartbeat, Crowdtangle)
- Proficiency in Microsoft SharePoint
- Proficiency in Adobe Creative Cloud Suite
- Proficiency in Google Suite
- Proficiency in YouTube Studio
- Social media management tools (Social News Desk, Meta Business Suite, YouTube Studio, Hootsuite, TweetDeck)
- Photo, video editing using Adobe PhotoShop, Canva Adobe Premier Pro, Edius
- Content Management Systems (ARC, Clickability, WordPress, Mura)
- Search Engine Optimization
- Branded content creation
- Graphic design
- Multitasking
- Time management
- Critical thinking
- Problem solving
- Attention to Detail
- Written and Verbal Communication
- Photography
- AI technology (ChatGPT, Grammarly)
Organizations
- Member of American Marketing Association July 2022 - Current
Timeline
Assistant Director of Marketing
American University Washington College Of Law
04.2023 - Current
Digital Content Producer
WSFA 12 News
08.2020 - 11.2022
Digital Content Producer
WDTV 5 News
06.2019 - 08.2020
Bachelor of Science - Journalism
WEST VIRGINIA UNIVERSITY
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