ELLA CASTALDO

Passionate and driven professional with a diverse background in the arts, communication, and international and STEM studies. Adept at leveraging creative and strategic skills to build brand presence and engage diverse audiences. Enthusiastically explores innovative methods to merge business acumen with cultural and biological insights, particularly within the food, wine, and entertainment sectors.

Artist harnessing the transformative power of music on cognition.

UTalent Records : Signed artist at the University of Texas at Austin's premiere student-run record label

• Composition and performance of original music
• Spearheaded brand development and marketing campaign to cultivate a distinctive artist image

SXSW Festival | 2024  

• Featured performer at the University of Texas, Austin's Hook'em House event hosted at Antone's Night Club.
• Engaged in post-performance networking to build relationships with industry professionals and expand my artistic reach.

The Bitter End | 07/2024

• Performed original compositions at one of New York City's most iconic music venues
• Promoted and marketed performance, resulting in increased attendance and engagement. Utilized social media strategies, event promotion techniques, and audience targeting to build anticipation and drive ticket sales.

Brain Music and Meditation Research Study

• Contributed as a key member in designing and implementing a study exploring the interaction between music and meditation on brain activity.

Honors Thesis

Harnessing the Power of Music to Enhance Cognitive Processes

• Demonstrated music's potential to foster wellness through intentional composition choices, drawing from neuroscience, psychology, and musicology.