Ella Lauzen
Wheaton,IL
Summary
Detail-oriented Public Relations student with experience in social media marketing, campaign planning, and content creation. Proven ability to increase engagement through strategic messaging and digital storytelling. Eager to contribute creative ideas and strong communication skills to a dynamic PR team.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Intern
Women Into Networking
Atlanta, Georgia
01.2026 - Current
- Creating and maintaining online and SM marketing strategies. Current projects include:
- Wrote and formatted blog posts to engage audience.
- Developed and distributed LinkedIn newsletters to inform followers.
- Conducted live sessions on Facebook to connect with the audience.
- SEO, Keyword Optimization
- Executed lead generation strategies that attracted potential clients.
- Supported social media campaigns that promoted events and resources.
- Create promotional materials to enhance visibility of networking opportunities.
Committee Member
PRSSA
01.2025 - Current
- Contributed to idea generation, implementation, and evaluation of an on-campus event with a team of 6 members.
- Developed an on-campus LinkedIn Learning campaign for the 2026-2027 academic year.
- Collaborated with peers to develop marketing strategies for campus events.
- Created social media posts for events that attracted more than 4,500 user engagements.
- Assisted in developing social media strategies aligned with marketing goals and audience needs.
Education
Bachelor of Science - Public Relations, Journalism
Southern Illinois University
Carbondale, IL05-2026
Skills
- Public Relations Writing
- Content Creation (SM&PR)
- Social Media Marketing
- Lead Generation
- Event Planning & Coordination
- SEO optimization
- Adobe Premiere Pro
- Premium Canva
- Collaboration & Relationship Management
- Stakeholder Communication
Websites
Certification
- LinkedIn Learning Certification in the Communicator's Guide to AI: Tools and Mindsets for Modern PR and Media
- Hashtag Strategy
Class And Volunteer Experience
- 'Tote-ally' Beautiful Class Campaign, Served as primary liaison with the executive director while organizing and participating in a community event to raise awareness of Keep Carbondale Beautiful and its annual cleanup.
- Pick Up The Phone With PRSSA, In one week, planned and executed a on-campus table event to spread awareness of RSO and promote positive messages.
- Groove for Good, Ran a month-long campaign for PRSSA's 'Groove for Good' to increase awareness and fundraising. Planned and coordinated SM campaign.
- WSIU Production & Anchor, Created news packages for two episodes of WSIU. Anchored in one episode and served as a camera crew in another. Also conducted interviews within news packages.
Awards
- Dean's List
- Academic Achievement Award
Timeline
Intern
Women Into Networking
01.2026 - Current
Committee Member
PRSSA
01.2025 - Current
Bachelor of Science - Public Relations, Journalism
Southern Illinois University