Ella Powell
Denton,TX
Summary
Accomplished marketing operations and creative project manager adept at driving continuous improvement and implementing best practices across projects. Expertise includes managing complex marketing initiatives, coordinating resources, and enhancing workflows to deliver high-quality results aligned with strategic objectives.
Overview
1
1
Certification
20
20
years of professional experience
Work History
Marketing Operations & Creative Project Manager
Sally Beauty
Denton, TX
06.2021 - Current
- Maintained project timelines by effectively managing technical, planning, resourcing, and coordination constraints.
- Managed production of creative content for quarterly campaign photoshoots, packaging development, and digital marketing assets.
- Aligned projects with business strategies and objectives at each stage to ensure projects are delivered on time and within scope.
- Directed continuous improvement of project work by implementing and maintaining best practices department-wide.
- Managed multiple marketing projects by planning and executing stages across various channels and segments, ensuring timely delivery.
- Furthered project objectives by collaborating effectively across internal teams.
- Developed schedules and deliverables timetables for monthly promotional materials, campaigns, concepts and photoshoots.
- Presented at staff meetings and manager meetings on marketing progress and updates.
- Coordinated daily operations, incoming requests, and long-term planning through consistent communication with team and clients.
- Devised and optimized marketing campaigns using fresh ideas and new methods.
- Collaborated with project stakeholders to clarify project details and deliverables.
- Presented project status updates to customers and collected feedback for review.
- Developed methods to analyze project management and project delivery risks.
- Assisted with tasks to keep projects on schedule and meet deadlines.
- Identified issues and solutions to eliminate backlog and maximize workflows.
- Collaborated positively with peers and other staff members to maintain a friendly, supportive and cooperative work atmosphere.
- Department liaison for Workfront training, technical support and process implementation.
- Managed creative projects from concept to completion for beauty industry campaigns.
- Collaborated with cross-functional teams to align project goals and timelines.
- Created innovative marketing materials that significantly enhanced brand visibility and engagement.
- Oversaw project budgets and allocated resources to maximize project efficiency and meet strategic goals.
- Led brainstorming sessions to generate unique ideas for promotional initiatives.
- Trained junior staff on project management best practices and tools.
- Assessed potential risks associated with each project prior to launch.
- Developed strategies for managing multiple complex projects simultaneously while meeting deadlines.
- Provided guidance and direction to staff members throughout all stages of production lifecycle.
- Coordinated resources across multiple departments for timely delivery of projects.
- Maintained a library of reference materials related to project deliverables and industry best practices.
- Facilitated meetings with stakeholders to review progress, provide updates, and discuss next steps.
- Developed project plans and timelines to ensure projects were delivered on time.
- Directed creative workflow from initial concept to final execution of digital and video assets with outside agency.
- Defined project plans and timelines, managed workflow and personnel and achieved completion deadlines on or before schedule.
- Documented procedures for tracking project status, quality control measures, and risk mitigation techniques.
- Monitored workflow processes to identify areas of improvement or efficiency gains.
- Ensured compliance with applicable regulations when developing new products or services.
- Worked closely with content creators to develop engaging visuals that met brand standards.
- Recruited, trained and oversaw team of creative and production employees and freelancers.
- Assessed project requirements by analyzing project objectives and schedules.
- Submitted project deliverables to clients, consistently adhering to quality standards.
- Consulted with project personnel to identify and resolve issues effectively.
- Negotiated with project stakeholders or suppliers to obtain resources or materials.
- Participated in professional development opportunities to stay current with industry trends and technologies.
- Executed implementation of multiple marketplaces like Shopify, Amazon, and Walmart to facilitate customer conversion and product education, optimizing online purchasing experience.
Marketing & Creative Project Manager
Iconic Group, Inc.
Dallas, TX
04.2019 - 06.2021
- Developed detailed timelines to ensure all projects were completed and delivered on-time in support of e-commerce launches, on-campus events, retail, military, bowling, champ and affinity promotion dates.
- Oversaw art layouts, specifying style, type size and graphics to meet project specifications.
- Managed layout approval process, presenting designs and incorporating feedback to improve final products.
- Reviewed and approved art and copy materials, ensuring alignment with project specifications and quality standards.
- Presented final layouts to clients for approval.
- Resolved design issues proactively, working closely with the creative team to develop and implement solutions.
- Advocated for client needs with creative, copywriting, and production teams to enhance client satisfaction.
- Maintained high-quality standards by thoroughly reviewing and approving all materials and proofs produced by team members.
- Prioritized tasks and organized supplies to support team in managing high-volume work effectively.
- Participated in making recommendations for department structure and processes.
Managed Services & Product Specialist
EON Consulting, LLC.
Denton, TX
07.2018 - 04.2019
- Worked directly with clients to provide updated information on their business as a whole regarding all current and upcoming systems for planning and budgetary purposes by preparing quotes, estimates and notices on new hardware, hardware replacements, hardware warranty renewals, software purchases, software renewals, software maintenance, domain purchases, domain renewals, SSL purchases, SSL renewals, new client on-boarding procedures, big project/new location set up while adhering to exact deadlines or expiry dates.
- Worked closely with outside vendors to secure proper quotes and licensing on all hardware and software purchases and documentation on the client's behalf.
- Prepared and sent estimates and notices to clients for approval and placed orders once items were approved. Followed up with clients when necessary to meet specific deadlines.
- Documented all information on active and non-active hardware, hardware warranties, software maintenance, software licenses, domains, and client contact information while working closely with the Support department to ensure the information remains current.
- Created and implemented new Standard Operating Procedures for deal creation, hardware purchases, warranty purchases, software purchases, supplemental invoicing, client on-boarding, etc. to streamline all company systems.
- Processed hardware checklists for new hardware setup, hardware replacement and hardware decommission.
Project Coordinator; GAIN & Marketing Customer Engagement
Galderma Laboratories
Fort Worth, TX
02.2017 - 05.2018
- Provided support to GAIN (Galderma Aesthetic Injectors Network) and all related Marketing Customer Engagement activities including supporting all administrative systems, maintaining GAIN policies and procedures, managing the master training and education calendars, coordinating with all training and education vendors with the medical, marketing, and sales teams.
- Identified and worked to remove barriers for successful project completion, with particular emphasis on resolving issues with subcontractors.
- Created and sustained good working relationships with internal and external partners.
- Worked closely with upper management and cross-functional partners in planning projects and preparing related documents.
- Prepared presentations for management, covering progress, issues, modifications, and achievements.
- Handled all Healthcare Provider contracting support both internally and externally.
- Resolved administrative problems by analyzing information; identifying and communicating solutions.
- Helped support short-term assignment projects with Aesthetic GAIN Marketing Director.
- Worked with Marketing Director on GAINHCP.com support with host vendor, medical team, and brand team on educational and training needs.
- Worked closely with the Promotional Review Committee and outside vendors on all materials for GAIN Promotions by following the standard operating procedures and compliance guidelines.
- Provided all account authorizations to outside vendor on Sculptra Aesthetic.
- Strengthened budget planning by contributing administrative expertise and operations knowledge.
Coordinator; Aesthetic & Corrective Marketing
Galderma Laboratories
Fort Worth, TX
12.2014 - 02.2017
- Provided administrative and clerical support to the Aesthetic & Corrective Senior Director, Marketing Leads, and brand marketing team.
- Accountable for conducting work activities, objectives, and tasks in a timely manner by closely monitoring and tracking critical deadlines.
- Managed communication effectively between department members, internal customers, and external vendors.
- Effective time management, organizational and communication skills.
- Great ability to identify problems and reach timely and efficient resolutions.
- Operated independently with little supervision and a strong contributor in a team environment.
- Served as a liaison between departments to ensure proper communication and business practices by working closely with all internal departments and key personnel.
- Prepared and reviewed presentations and reports; organized and maintained filing systems for correspondence, reports, and other records.
- Prepared expense reports, orders and maintained supply inventory, and arranged for equipment maintenance and/or repair.
- Planned and organized details for special events (including both domestic and international travel).
- Organized all aspects of department meetings, projects, and events with the ability to improvise, improve procedures, and meet critical deadlines.
Creative Project Manager
Westinghouse Lighting
Roanoke, TX
01.2007 - 12.2014
- Managed and organized all projects and production requests, tracking progress to ensure all deadlines were met.
- Hired, trained, and directed staff members developing design concepts into art layouts and preparing layouts for printing.
- Reviewed and approved art and copy materials and proofs to ensure alignment with project specifications.
- Reviewed and approved art materials, copy materials, and proofs of printed copy developed by staff members.
- Hired, trained, and directed staff in developing design concepts into art layouts and preparing layouts for printing, enhancing overall creative output.
- Presented final layouts to clients for approval.
- Negotiated with printers and service providers to control costs while maintaining quality standards.
- Completed production art photography color corrections and production artwork.
- Worked closely with owners and department managers to ensure all artwork and special projects were completed to everyone's satisfaction.
- Ran large format printing equipment and requested translations while keeping our translation database up to date.
- Assisted with tasks and work duties during slow periods to maintain team productivity.
- Provided administrative support for the Art Director.
Education
Diploma -
Krum High School
Krum, TX05-2004
Skills
- Marketing plan
- Integrated marketing strategies
- Marketing campaigns
- Brand development
- Project management professional
- Scrum master
- Workfront
- Project oversight
- Project scope
- Scope management
- Resource allocation
- Process rollout
- Process improvement
- Workflow optimization
- Visual project coordination
- Digital asset control
- User experience focus
- Team leadership
- Cross-team collaboration
- Team collaboration
- Stakeholder relations
- Project kickoffs
- Analytical skills
- Problem-solving
- Strategic thinking
- Attention to Detail
- Time management
- Multitasking proficiency
- Prioritizing
- Organizational skills
- Adaptability
- Creative leadership
- Relationship building
Certification
- Project Management Professional (PMP)
- Scrum Master Certified
Timeline
Marketing Operations & Creative Project Manager
Sally Beauty
06.2021 - Current
Marketing & Creative Project Manager
Iconic Group, Inc.
04.2019 - 06.2021
Managed Services & Product Specialist
EON Consulting, LLC.
07.2018 - 04.2019
Project Coordinator; GAIN & Marketing Customer Engagement
Galderma Laboratories
02.2017 - 05.2018
Coordinator; Aesthetic & Corrective Marketing
Galderma Laboratories
12.2014 - 02.2017
Creative Project Manager
Westinghouse Lighting
01.2007 - 12.2014
Diploma -
Krum High School