Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Awards
Affiliations
Timeline
Generic
ELLEN JIMENEZ

ELLEN JIMENEZ

Flagstaff,USA

Summary

Results-driven Sales Manager with proven success in leading sales teams to achieve targets and expand market reach. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics and optimizing operational processes.

Overview

20
20
years of professional experience

Work History

Director of Sales & Marketing

Embassy Suites by Hilton Flagstaff
Flagstaff, AZ
01.2024 - Current
  • Evaluated leads obtained through direct referrals, lead databases and cold calling.
  • Advised executive team on industry best practices related to sales and marketing.
  • Developed and implemented sales and marketing plans to maximize profitability.
  • Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
  • Identified new markets and developed strategies to capture them.
  • Built sales forecasts and schedules to reflect desired productivity targets.
  • Planned and oversaw print advertising and social media and recommended product positioning strategy to attain long-term market share.

Area Director of Sales

Sonesta ES Suites Flagstaff
Flagstaff, USA
01.2022 - 01.2024
  • Based at Flagstaff ES location, support sister properties in Sonesta portfolio
  • Grow the group and corporate segment for the hotel to include City, State, Federal Government in group, corporate and transient segments
  • Build and continue dialogue and support relations with Flagstaff professional networking organizations and City of Flagstaff Tourism Commission
  • Maximize profitability by exceeding budgeted sales revenue goals and top line revenues for 2022
  • Implement sales strategies to cross sell accounts for all thirteen Sonesta’s in Arizona
  • Work directly with our Regional Director of Sales and Regional Director of Revenue to effectively sell to groups, extended stays, all markets
  • DOS Buddy – Train and onboard new directors of sales for Sonesta ES and Sonesta Select.
  • Represent Flagstaff location in local organizations to include City of Flagstaff Tourism Commission, Flagstaff Professionals, Ambassadors of Greater Flagstaff Chamber
  • Nomination for AZHLA Trailblazer put in by Sonesta Human Resources
  • Community Service MVP Quarter One for 2022
  • Based at Flagstaff ES location, support sister properties in Sonesta portfolio

Dual Market Director of Sales

Sonesta ES Suites Flagstaff & Sonesta ES Suites Tucson
01.2019 - 01.2022
  • Increase YOY top line revenues with a mix of business with layering of rate to build that base business for both hotels, with a focus on ESOcc
  • Support sister Sonesta properties and DOS’s with Government training and best practices
  • Build and continue dialogue and support relations with both Flagstaff and Tucson area communities
  • Maximize profitability by exceeding budgeted sales revenue goals and top line revenues for both hotels for 2019, 2020, and 2021
  • DOS Buddy – Train and Onboard 1 new Director of Sales for Sonesta ES
  • Awarded the coveted Sonesta ES Sales Dialing for Dollars Belt in 2019
  • Awarded Director of Sales of the Year for 2019
  • Awarded Hotel of the Year for 2019 for ES Tucson

Director of Sales

Sonesta ES Suites Tucson
Tucson
04.2017 - 01.2019
  • Increase YOY top line revenue with bookings, group, corporate business
  • Enhance the image of Sonesta Hotels as a Civic Leader in the community
  • Encourage government sector awareness and growth for brand and hotel
  • Maximize profitability by exceeding budgeted sales revenue goals and top line revenues for both hotels for 2017, and 2018
  • DOS Buddy, train and onboard 6 new Directors of Sales for Sonesta ES
  • Set up sales account calls and Travel Agent visits with and for fellow Royal Sonesta’s in Arizona
  • Attend Amex Trade Show with GSO and Royal Sonesta BT Sales Managers
  • Awarded the Rookie of the Year Award in 2017
  • Awarded the Sonny and Esther Culture of Caring Award in 2018

Director of Sales

Viscount Suite Hotel
05.2015 - 04.2017
  • Increase YOY revenue/bookings/group
  • Continue dialogue and relations with community
  • Focus on all markets and corporate for group and transient business
  • Yield Management
  • Encourage more business/revenue by promoting conferences/catering events

Assistant Director of Sales

Sheraton Tucson Hotel & Suites
Tucson
11.2013 - 05.2015
  • Assist Director of Sales as needed in Sales Department
  • Increase YOY Group revenue
  • Focus on government, military, association, sports, contractors, reunions, religion, government contractors
  • Support other departments as needed to maximize efficiency
  • Continue to meet goals

Associate Director of Sales

Radisson Suites Tucson
Tucson
09.2012 - 11.2013
  • Assist in leading Sales, Catering and Convention Services team of 6 to include weekly meetings, coaching and annual reviews
  • Weekly and monthly analysis of P&L, STAR, Pace
  • Executive Committee participation to include manager and employee nominations and media interviews when necessary
  • Started and lead the Adopt a Street project
  • Continue to meet and exceed monthly/quarterly goals with my market focus on government, sports, military, reunions

Senior Sales Manager

Radisson Suites Tucson
Tucson
09.2007 - 09.2012
  • Promoted to from National Sales Manager in June 2012
  • Consistently met and exceeded my quarterly goals
  • Professional account management with a focus in government, military, sports, corporate, reunions, education for both group and IBT
  • Develop leads and saturate accounts for potential group and IBT business via direct calls, emails, social media
  • Attend tradeshows, sales missions, trainings, networking events
  • Awarded Manager of the Year for 2011

Front Office Manager

Radisson Suites Tucson
Tucson
01.2005 - 09.2007
  • Lead the front office team to include Front Desk Supervisors, Front Desk Representatives, Night Audit, Bell Captain and Bell Staff
  • Participated in Transient Yield Management
  • Awarded Manager of the Year for 2007

Education

ASU College of Social Work
Tucson, AZ
01.2006

Pima Community College
Tucson, AZ
01.2003

Rick's College
Rexburg, ID
01.1993

Skills

  • Results Driven
  • Attention to Detail
  • Strong Work Ethic
  • Analytical
  • Positivity
  • Connector
  • Sales forecasting
  • Market analysis
  • Brand positioning
  • Customer relationship management
  • Strategic planning
  • Team leadership
  • Revenue management
  • Networking skills
  • Data-driven decision making
  • Training and development
  • Budget management
  • Public speaking
  • Negotiation skills
  • Marketing plan development
  • Effective communication
  • Time management abilities
  • Self motivation
  • Sales territory growth
  • Client retention
  • Trade show participation

Accomplishments

• 2020 Women of Influence Finalist Award given by Inside Tucson Business

• 2019 Appointed Honorary Chief Master Sergeant by Desert Lightening Team Chiefs Group

• 2016 Women of Influence Award given by Inside Tucson Business

• 2016 FBI/LULAC Community Service Award

• 2016 Community Wingman given by 355th Fighter Wing, Davis-Monthan Air Force Base

• 2013 Sonoran Spirit Award given by the Tucson Metro Chamber, given at the State of the State Luncheon

• 2022 Nomination for AZHLA Trailblazer

• 2022 Sonesta Community Service MVP

• 2024 Ambassador of the Year, Greater Flagstaff Chamber of Commerce

Awards

  • 2020, Women of Influence Finalist Award given by Inside Tucson Business
  • 2019, Appointed Honorary Chief Master Sergeant by Desert Lightening Team Chiefs Group
  • 2016, Women of Influence Award given by Inside Tucson Business
  • 2016, FBI/LULAC Community Service Award
  • 2016, Community Wingman given by 355th Fighter Wing, Davis-Monthan Air Force Base
  • 2013, Sonoran Spirit Award given by the Tucson Metro Chamber, given at the State of the State Luncheon
  • 2024, Ambassador of the Year, Greater Flagstaff Chamber of Commerce

Affiliations

  • Executive Board Member, Snoop Dogg Arizona Bowl Game. Responsible for all Military, Veteran, First Responder activities to include Fly-Over, Honor Guard, Tributes, Heroes Program
  • Currently Vice Chair of Southern Arizona Defense Alliance (SADA)
  • Coordinator, Wreaths Across America. First event for Flagstaff held 12/2022
  • Speakers Bureau, Honor Flight of Arizona
  • Chair and Commissioner, City of Flagstaff Tourism Commission
  • Board of Directors and Recruitment Co-Chair, Flagstaff Leadership Program
  • Former Chair, Greater Flagstaff Chamber Ambassador Program
  • Former Honorary Commander of 612 Air and Communications Squadron/A6, 12 Air Force (AFSOUTH), Davis-Monthan Air Force Base, AZ
  • Past President/Commander and Founder of Desert Thunder Squadron for Davis-Monthan Air Force Base from 2015-2020
  • Past Chair of Military Affairs Committee of Tucson Metro Chamber from 2010-2020
  • Past Advisory Board and Vice Chair of USO Arizona from 2018-2022
  • Past Board member of Advisory Council for University of Arizona Parents and Family Association

Timeline

Director of Sales & Marketing

Embassy Suites by Hilton Flagstaff
01.2024 - Current

Area Director of Sales

Sonesta ES Suites Flagstaff
01.2022 - 01.2024

Dual Market Director of Sales

Sonesta ES Suites Flagstaff & Sonesta ES Suites Tucson
01.2019 - 01.2022

Director of Sales

Sonesta ES Suites Tucson
04.2017 - 01.2019

Director of Sales

Viscount Suite Hotel
05.2015 - 04.2017

Assistant Director of Sales

Sheraton Tucson Hotel & Suites
11.2013 - 05.2015

Associate Director of Sales

Radisson Suites Tucson
09.2012 - 11.2013

Senior Sales Manager

Radisson Suites Tucson
09.2007 - 09.2012

Front Office Manager

Radisson Suites Tucson
01.2005 - 09.2007

ASU College of Social Work

Pima Community College

Rick's College

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