Ellen LaRock
Brookhaven,GA
Summary
Special events professional with proven track record of delivering exceptional experiences and driving impactful event strategies. Adept at leading cross-functional teams and fostering collaboration to achieve outstanding results. Renowned for adaptability, meticulous planning, and strong interpersonal skills.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Manager of Special Events
TPC Sugarloaf
08.2023 - Current
- Lead the sales, planning, and execution of all golf outings for external clients, ensuring seamless event coordination and client retention
- Plan and execute exclusive member events designed to enhance engagement and foster long-term membership retention.
- Cultivate strong vendor relationships, negotiating favorable contracts for entertainment, décor, and essential event services.
- Optimized event revenue strategies, surpassing budgeted projections by $40,000
- Conducted in-depth market analysis to identify trends, optimize strategies, and maintain a competitive edge.
Assistant Food & Beverage Manager
Fish Out of Water
08.2022 - 07.2023
- Led operations for the largest outlet at WaterColor Inn, driving sales growth and maximizing revenue to exceed a $5.5 million annual budget.
- Planned and executed all private dining events, delivering exceptional experiences for new and returning clients.
- Oversaw payroll, scheduling, and budgeting for a 50-person team, ensuring smooth restaurant operations and cost efficiency.
Event Coordinator
Auburn University Club
01.2022 - 05.2022
- Filtered through leads to optimize prospects during the planning process
- Transformed event venues to ensure the clients vision was met
- Managed budgets effectively, negotiating contracts to secure cost savings without compromising quality.
- Maintained accurate records of all event expenditures, ensuring budget compliance across multiple projects.
Education
Bachelor of Science - Hospitality Management
Auburn University
Auburn, AL05.2022
Skills
- Guest Services
- Brand Awareness
- Contract Negotiation
- Customer Acquisition and Retention
- Lead Generation and Prospecting
- Sales Strategy and Execution
Certification
- Level 1 Sommelier
- ServeSafe Food Protection Manager Certified
- Hootsuite Platform Certified
- Hootsuite Social Marketing Certified
- ELI Wedding and Event Design Certified
Timeline
Manager of Special Events
TPC Sugarloaf
08.2023 - Current
Assistant Food & Beverage Manager
Fish Out of Water
08.2022 - 07.2023
Event Coordinator
Auburn University Club
01.2022 - 05.2022
Bachelor of Science - Hospitality Management
Auburn University
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