Ellen Murphy
Columbia,SC
Summary
Dedicated communications professional with a proven track record of executing successful communications campaigns for multi-state organizations. Expert team leadership, and internal and external communications skills built during successful career.
Overview
21
21
years of professional experience
Work History
Senior Marketing and Communications Specialist
Telligen
12.2019 - Current
- Support communications for Centers for Medicare & Medicaid Services (CMS) $28B national contract.
- Implement integrated marketing and communication strategy for recruiting over 3,600 healthcare providers and community partners for quality improvement initiatives.
- Promote data-driven communications and healthcare quality improvement efforts.
- Measure effectiveness of marketing and communication initiatives, such as email marketing and newsletter distribution by using data analytics.
- Provide employee training and leadership on communication policies and brand guidelines.
- Write blog articles, monthly newsletter, and edit presentations and website content.
- Conduct communications meetings with cross-functional partners and colleagues.
- Demonstrated initiative to develop Listserv to connect several hundred healthcare personnel across country to meet contract goals.
- Maintain website using content management systems and associated plugins.
- Revised company website to prioritize user-friendly and client-centric experience.
Senior Communications Specialist
KEPRO
08.2014 - 07.2019
- Supported communication strategies for $130M federal healthcare contract across 30 states.
- Drafted articles, project reports, presentations, and press releases for promotional activities.
- Designed communication plans and measured effectiveness through data analytics.
- Managed email marketing campaigns for over 3,500 providers, stakeholders, and partners with 25% average open rate.
- Demonstrated initiative to implement interactive service area map located on home page of company website.
- Tracked implementation and completion of departmental tasks by using project database system.
- Coordinated with creative and design lead to produce high-quality visuals for marketing materials.
- Prepared RFP responses for contract renewal and presentations.
- Maintained website using content management system.
Communications Consultant
Health Care Excel
08.2011 - 07.2014
- Managed communication strategies to support services for $20M federal healthcare contract.
- Monitored effectiveness of various campaigns and communication strategies.
- Worked with marketing teams to design campaigns and communications.
- Created content, including news articles, emails, talking points, and presentations to improve employee awareness and understanding of company values, mission, and vision.
- Collaborated with project teams and executive leadership to develop program initiatives.
- Offered communications coaching and support to senior leaders about employee communications.
- Contributed to build strategic plan and create vision and mission to promote and strengthen company culture.
- Oversaw editing and production of marketing materials.
Public Relations Director
Health Care Excel
07.2002 - 08.2011
- Directed communication services and staff for $12M federal healthcare contract in two states.
- Worked with senior leadership to address employee challenges and improve company culture.
- Managed all-employee newsletter and other company-wide internal communication channels.
- Managed staff, promoted team transparency, and organized employee appreciation events.
- Organized and facilitated state-wide partners committee of healthcare leaders to share best practices and success stories.
- Produced and distributed internal and external communications.
- Established and communicated editorial and brand guidelines to communications staff in healthcare organizations.
- Devised communication strategies to meet project team objectives and critical communications plans to aid in change management.
- Identified and implemented communication process changes to increase work efficiencies.
- Organized and hosted various staff events to promote team building and boost morale.
- Assisted employees with troubleshooting problems, including benefit and HR related questions to ensure positive work experience for everyone.
- Established and communicated editorial and brand guidelines to employees.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Taught in-house employees strategies for successful internal and external communications.
- Led crisis communications and media relations activities in response to challenging situations.
- Prepared RFP for contract renewal and presentations.
Education
Master of Arts - Graphic Design
Indiana State University
Terre Haute, INBachelor of Arts - Public Relations
University of Dayton
Dayton, OHSkills
- Written Communication
- Strategic Communications
- Training and Development
- Communications Metrics
- Organization and Time Management
- MS Office/SharePoint/Smartsheet
Timeline
Senior Marketing and Communications Specialist
Telligen
12.2019 - Current
Senior Communications Specialist
KEPRO
08.2014 - 07.2019
Communications Consultant
Health Care Excel
08.2011 - 07.2014
Public Relations Director
Health Care Excel
07.2002 - 08.2011
Master of Arts - Graphic Design
Indiana State University
Bachelor of Arts - Public Relations
University of Dayton
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