Ellen Williams
New York,NY
Summary
Strategic Growth Manager known for high productivity and efficient task completion. Specialize in market analysis, customer engagement strategies, and scaling business operations. Excel at communication, teamwork, and adaptability, ensuring seamless collaboration and innovative growth solutions.
Overview
12
12
years of professional experience
Work History
Growth Manager II
SpotHero
New York, NY
01.2024 - 08.2024
- Spearheaded growth initiatives achieving a 153% YoY revenue increase in Northeast and Southeast markets
- Leveraged Salesforce and Looker to generate insights from large data sets, driving critical business decisions
- Collaborated cross-functionally with product and engineering teams to refine strategies, aligning with business goals and improving product effectiveness
- Managed relationships with Enterprise stakeholders, driving user engagement and expanding market reach
- Monitored KPIs and performance metrics to continuously refine strategies, managing a $17M portfolio
Growth Manager
SpotHero
New York, NY
10.2022 - 01.2024
- Activated over 100 new accounts, contributing to 65% of the team’s revenue growth in 2023 through data-driven experiments
- Conducted detailed analysis on user behavior, optimizing experiences and increasing retention
Enterprise Account Coordinator
SpotHero
New York, NY
02.2022 - 10.2022
- Identified GMV growth opportunities, increasing YoY inventory by 98%, while maintaining a 100% sell-through rate
- Analyzed internal metrics to uncover and capitalize on new business opportunities
Private Group and Event Coordinator
Super Soccer Stars
New York, NY
03.2021 - 02.2022
- Surpassed sales targets and achieved top national status through strategic business development efforts
- Developed client-focused competitive packages, enhancing client engagement and satisfaction
- Meet all CRM goals as highest grossing sales booker nationally, consistently exceeding all weekly sales targets
- Demonstrated exceptional performance as a Private Booker which led to promotion in just three months
Event Coordinator
The Art Farm in the City
New York, NY
05.2015 - 05.2016
- Managed event logistics, vendor oversight, and staff coordination to ensure optimal execution and customer satisfaction
- Provided leadership and guidance for a team of 20 staff members through the establishment of detailed timelines and deadlines, culminating in the successful coordination of events.
Operations Manager
Manhattan By Sail
New York, NY
05.2012 - 06.2015
- Managed day-to-day operations for a leading sailing charter company, ensuring seamless sailing experiences for clients through efficient scheduling, logistics, and exceptional customer service.
- Developed progressive operational procedures and systems that led to enhanced productivity, optimized resource usage, as well as cost-cutting.
- Devised and implemented holistic communication tactics to augment brand recognition, involve clientele, and endorse sales schemes throughout assorted platforms encompassing electronic mail, social media, and website copy.
- Executed high-performing marketing strategies by coordinating diverse promotional activities such as event planning, public relations management for the purpose of driving customer acquisition and improving retention rates.
- Led and mentored a team of employees ensuring their growth through custom training, conducting performance appraisals and offering professional development opportunities.
Education
Bachelor’s degree - English & World Literatures
Marymount Manhattan College
NY01.2012
Skills
- Salesforce
- Looker
- Gong
- Highspot
- Confluence
- Google Workspace
- Microsoft Office Suite
- Excel
- Word
- PowerPoint
- Business analysis
- Data-driven strategies
- Cross-functional collaboration
- Competitive Analysis
- New Business Development
Timeline
Growth Manager II
SpotHero
01.2024 - 08.2024
Growth Manager
SpotHero
10.2022 - 01.2024
Enterprise Account Coordinator
SpotHero
02.2022 - 10.2022
Private Group and Event Coordinator
Super Soccer Stars
03.2021 - 02.2022
Event Coordinator
The Art Farm in the City
05.2015 - 05.2016
Operations Manager
Manhattan By Sail
05.2012 - 06.2015
Bachelor’s degree - English & World Literatures
Marymount Manhattan College
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