Ellen Claire Brown
Chicago,,IL
Summary
A passionate multidisciplinary creative, with experience leading content strategy, copywriting, and copyediting for global products.
Overview
6
6
years of professional experience
Work History
Content Designer II
Microsoft, Windows & Devices
11.2021 - Current
- Increased customer retention in the Microsoft ecosystem with end-to-end content strategy for device lifecycle moments like software updates, new device upgrades, and end of support planning
- Supported usability and comprehension for Windows settings by overseeing voice and tone across the the Settings app
- Wrote and designed content for out-of-box OS flows, system apps, web experiences, learning moments, AI features, and more
- Planned consistent messaging for Windows features across a range of platforms, from toast notifications to support documentation
- Streamlined team project management with automation, and trained members on processes
- Created internal style guidance for new Windows features to share with teams throughout the organization
- Leveraged design system patterns, brand voice principles, and numerous style guides to align the broader end-user experience
Digital Copywriter
The Home Depot, Home Services CX
10.2018 - 10.2021
- Improved information architecture for a full site redesign through a content audit and user testing (proreferral.com)
- Partnered with UX designers, marketing, SEO, and SMEs to write and build web pages for national in-home services (homedepot.com/services)
- Prototyped flows in Sketch to simplify user interfaces, like new branched sign-in for customer and pro audiences (proreferral.com)
- Collaborated with researchers on user testing scripts and A/B testing
- Wrote lead re-engagement and lead management text and email campaigns
Content Writer
The ABM Agency
03.2018 - 10.2018
- Wrote landing pages, service pages, blog posts, marketing emails, and PR announcements for clients. Wrote B2B and B2C content. Managed third-party content creation for national clients. Incorporated SEO strategy through keywords, backlinks, and link building.
Education
Bachelor's in English -
University of Georgia
Athens, GA12.2016
Skills
- Figma, Sketch
- Content Management Systems: Contentful, Django, WordPress, Drupal
- Microsoft 365: Excel, PowerPoint, Word, Outlook, Teams
- Power BI, Power Automate
- Miro, InVision
- Pivotal Tracker, Jira
Extras
Team Clermont Music PR & Radio Promotion, Social Media Intern
07/2015 to 01/2016
Wrote social media content for clients on Twitter and Facebook. Wrote snappy announcements and negotiated with college radio stations across the country to earn our clients well-deserved publicity.
Timeline
Content Designer II
Microsoft, Windows & Devices
11.2021 - Current
Digital Copywriter
The Home Depot, Home Services CX
10.2018 - 10.2021
Content Writer
The ABM Agency
03.2018 - 10.2018
Bachelor's in English -
University of Georgia
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