Summary
Overview
Work History
Education
Skills
Timeline
Generic

Ellie Rubinstein

Las Vegas,NV

Summary

Dynamic engineering and product leader with over 12 years of experience in scaling consumer platforms. Increased Pocket Casts' monthly active users by 90%, growing from 900K to 1.7M in just 2.5 years while more than doubling revenue. Demonstrated expertise in leading distributed teams, negotiating strategic partnerships, and delivering innovative features that enhance content accessibility and discovery. Proficient in aligning technical execution with overarching business strategies and fostering cross-functional collaboration to drive results.

Overview

13
13
years of professional experience

Work History

Head of Product & Engineering

Pocket Casts (Automattic)
07.2022 - Current
  • Scaled MAUs 90% in 2.5 years (900k→1.7M) and grew annual revenue from $700K to $1.7M.
  • Negotiated and launched partnerships with Patreon, Libro.fm, and advertisers, defining APIs, SLAs, and integrations.
  • Relaunched web player, expanding distribution to 14.5% of MAU and improving global accessibility.
  • Delivered features improving content accessibility and discovery: transcripts, recommendation engine, smart folders, Podcasting 2.0 tags.
  • Designed and launched in-app ad platform (Blaze), managing CPM pricing, targeting, and advertiser requirements.
  • Built inclusive distributed culture across iOS, Android, Web, and backend; coached team leads and fostered accountability.

Director of Engineering

WordPress Mobile (Automattic)
12.2020 - 07.2022
  • Led 40 engineers across 7 teams, delivering enterprise-grade apps used globally.
  • Defined product vision, ambitious roadmaps, and metrics-driven processes, improving release stability and velocity.
  • Built a Growth team that increased feature delivery speed by 25%.

Mobile Engineering Manager

Automattic
09.2019 - 12.2020
  • Managed cross-platform team; drove multiple projects from conception to launch, defining success metrics and outcomes.

Senior IOS Engineer

Automattic, Twine, One Kings Lane, Credit Karma
01.2013 - 01.2019
  • Built and scaled consumer iOS apps serving millions; specialized in onboarding, APIs, and distribution systems.

Education

B.Sc. - Software Engineering

Afeka Tel Aviv Academic College of Engineering
10.2010

Product Management Certificate -

Stanford Center For Professional Development
01.2024

Skills

  • Technical acumen
  • Cross-Engineering Platforms Leadership
  • Remote Work
  • Product & Strategy
  • Cross-Functional Stakeholder Management
  • Hands-on Client-Side Development Experience
  • Product lifecycle management
  • Data-driven decision making

Timeline

Head of Product & Engineering

Pocket Casts (Automattic)
07.2022 - Current

Director of Engineering

WordPress Mobile (Automattic)
12.2020 - 07.2022

Mobile Engineering Manager

Automattic
09.2019 - 12.2020

Senior IOS Engineer

Automattic, Twine, One Kings Lane, Credit Karma
01.2013 - 01.2019

B.Sc. - Software Engineering

Afeka Tel Aviv Academic College of Engineering

Product Management Certificate -

Stanford Center For Professional Development

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