Elliott Laden
Plainville,CT
Summary
Results-driven medical device sales professional with 3+ years of full-line trauma and joint reconstruction experience, delivering high-acuity procedural support and driving product adoption in competitive hospital environments. Recognized for exceptional clinical execution, trusted physician partnerships, and data-driven territory growth strategies aligned with improved patient outcomes. Brings 10+ years of leadership and business ownership experience, contributing a strong blend of clinical credibility, problem solving, and performance-driven mindset.
Overview
10
10
years of professional experience
Work History
Medical Device Sales Representative, Trauma & Joints
Smith + Nephew
01.2023 - Current
- Support a full line orthopedic trauma and joint reconstruction portfolio, providing hands on procedural and technical support in fast paced surgical environments.
- Deliver real time clinical guidance to surgeons and OR teams to ensure correct device selection, instrument usage, and procedural efficiency—directly supporting patient outcomes.
- Execute territory growth strategies through surgeon onboarding, utilization expansion, and consistent engagement with OR staff, supply chain, and hospital administration.
- Lead product demonstrations, in services, and hands on education for surgeons, residents, and clinical staff.
- Build trusted relationships with physicians, nurses, technicians, and materials management, supporting long term account retention and competitive conversions.
- Maintain accurate forecasting, inventory readiness, and case coverage, ensuring availability for emergent and scheduled procedures.
- Prepare and deliver quarterly business reviews to regional and senior management, presenting territory performance, competitive dynamics, pipeline health, and growth strategies.
- Hosted weekly training calls to support onboarding and expand product, procedural, and competitive knowledge, reinforcing clinical confidence and field readiness.
- Managed a $4–5M+ annual revenue territory spanning 12 hospitals, competing directly against Stryker, DePuy Synthes, Zimmer, and other top companies in highly competitive trauma and joint reconstruction environments.
- Achieved strong multi-year quota performance, delivering 90% of quota on $4.05M (2023) and 94% of quota on $4.7M (2024) through disciplined pipeline management and surgeon engagement.
- Generated 80% of quota on $4.96M in revenue (2025) while navigating physician retirements and internal team turnover, proactively leveraging account disruption to protect and expand market presence.
- On track to exceed 96% of quota in 2026, supported by a robust pipeline and sustained account momentum.
- Successfully converted 6 physicians over 3+ years, driving product adoption through high-acuity procedural support, clinical credibility, and consistent intraoperative performance.
- Drove a 25% increase in case volume by expanding utilization within existing accounts and capturing share from entrenched competitors.
Owner & Head Coach
CrossFit Plainville
Plainville, CT
01.2016 - 12.2022
- Founded and operated a 150+ member performance-based business, driving growth through relationship focused selling and customer engagement.
- Delivered technical education and coaching, translating complex biomechanical concepts into clear, actionable instruction—directly transferable to clinical product education.
- Managed sales strategy, financial planning, vendor partnerships, and retention programs, reinforcing disciplined business ownership skills valued in territory management roles.
- Designed and implemented custom performance programs for collegiate athletes, emphasizing outcome measurement and continuous improvement.
- Led hiring, training, and development of coaching staff to maintain consistent service delivery.
- Organized community initiatives raising $85,000+ for breast cancer causes.
Education
Bachelor of Arts - Liberal Studies, Concentration: Elementary Education
Endicott College
Connecticut Teacher Licensure - undefined
01-2013
Skills
- Clinical & Procedural Case Support
- Relationship Building
- Territory Business Planning & Revenue Growth
- Product Demonstrations
- Inventory, Consignment & Forecast Management
- High Pressure Decision Making & On Call Coverage
- Contract Negotiations and Closing
Personal Information
Title: Medical Device Sales Representative
Timeline
Medical Device Sales Representative, Trauma & Joints
Smith + Nephew
01.2023 - Current
Owner & Head Coach
CrossFit Plainville
01.2016 - 12.2022
Connecticut Teacher Licensure - undefined
Bachelor of Arts - Liberal Studies, Concentration: Elementary Education
Endicott College