Elmo Jones
Marketing Strategist
Dallas,TX
Summary
Calculated marketing and operations leader with a hybrid background in digital marketing, product development and customer experience. Skilled in executing effective plans to drive brand growth and engagement. Expertise in market analysis, content creation, and digital marketing tools. Strong focus on team collaboration and achieving measurable results, adaptable to changing needs. Known for critical thinking, creativity, and reliability. Recognized for adaptability and proactive approach in delivering effective solutions.
Overview
7
7
years of professional experience
Work History
Marketing Strategist
Spot Life Fitness LLC
Remote, TX
10.2020 - 10.2025
- Developed comprehensive marketing strategies to enhance brand awareness and customer engagement.
- Executed targeted digital campaigns utilizing SEO, PPC, and social media platforms to drive traffic.
- Analyzed market trends and consumer behavior to inform strategic decision-making and optimize performance.
- Managed budgeting processes for marketing projects to ensure resource allocation aligned with strategic goals.
- Optimized website engagement by conducting usability testing and incorporating user feedback into design updates.
- Improved search engine rankings by implementing effective SEO practices tailored to specific industry requirements.
Project Sales Manager
Vertex Roofers & General Contractors
Dallas, TX
11.2023 - 03.2024
- Managed full sales funnel and project lifecycle for B2C roofing services, focusing on customer satisfaction and profitability.
- Crafted solution-oriented proposals based on client feedback—mirroring market fit analysis in product roles.
- Led sales team to exceed quarterly targets through strategic planning and execution of marketing initiatives.
- Utilized CRM systems for tracking leads and managing sales pipelines, increasing data accuracy and reporting efficiency.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Handled customer relations issues, enabling quick resolution, and client satisfaction.
Digital Marketing & Project Manager
Timeline Company
Remote, TX
10.2018 - 10.2023
- Developed and launched integrated marketing strategies across SEO, PPC, email, and social, increasing conversion rates by 35%.
- Led GTM plans and campaign execution, aligning brand messaging with customer pain points.
- Partnered with sales to create CRM-driven email sequences and landing pages, improving engagement by 20%.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Led project planning sessions to define scope, objectives, and deliverables.
- Coordinated cross-functional teams to ensure timely execution of project milestones.
Education
Bachelor of Arts - Marketing
Texas Southern University Jesse H. Jones School of Business
Houston, TX08-2020
Skills
- Creative direction
- Partnership development
- Social media strategy
- Campaign management
- Target audience identification
- Brand tactics
- CRM management
- Product launches
- Marketing and advertising
Languages
English
Native or Bilingual
Timeline
Project Sales Manager
Vertex Roofers & General Contractors
11.2023 - 03.2024
Marketing Strategist
Spot Life Fitness LLC
10.2020 - 10.2025
Digital Marketing & Project Manager
Timeline Company
10.2018 - 10.2023
Bachelor of Arts - Marketing
Texas Southern University Jesse H. Jones School of Business
CORE COMPETENCIES
- Product Marketing
- Go-to-Market Strategy
- Customer Segmentation
- Cross-Functional Collaboration
- A/B Testing
- CRM Tools
- Analytics & Reporting
Certification
- Licensed Insurance Adjuster - 2021
TOOLS & PLATFORMS
- Google Ads
- Meta Business Suite
- Mailchimp
- CRM Software
- Microsoft Office Suite
- Social Media Platforms
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests
Outdoor adventures
Learning new skills
Networking
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins