Emilee Mulhall
Zanesville,OH
Summary
Digital marketing and communications professional with 4+ years of experience managing website content, email communications, digital strategy, and analytics in higher education and nonprofit environments. Experienced in Drupal content management, Slate CRM communications, SEO optimization, content development, and performance-driven digital campaigns. Proven ability to collaborate across departments, develop user-focused content, and leverage data insights to improve engagement, inquiries, and organizational visibility.
Overview
4
4
years of professional experience
Work History
Digital Marketing & Content Manager
Muskingum University
New Concord, OH
10.2025 - Current
- Serve as the primary manager of Graduate and Adult Learning website content within the University's Drupal content management system, ensuring pages are accurate, user-focused, and optimized for search visibility.
- Develop SEO- and AEO-focused web content, landing pages, and digital experiences that support enrollment growth and improve discoverability across traditional and AI-driven search platforms.
- Create, manage, and optimize email communications, automated messaging workflow and recruitment campaigns within Slate CRM to support prospective student engagement and lead nurturing.
- Execute integrated digital marketing campaigns across web, email, social media, paid advertising, display, and retargeting channels to increase awareness, inquiries, and applications for graduate and adult learning programs.
- Manage annual and term-based digital marketing calendars, coordinating campaign launches, content development, and communication schedules across multiple departments.
- Collaborate with Admissions, the Registrar's Office, Data Analytics, academic departments, and University leadership to ensure digital content and communications align with strategic enrollment goals.
- Manage paid social advertising campaigns through Meta Ads Manager, generating more than 900 qualified leads since February 2026.
Marketing Coordinator
Muskingum University
New Concord, OH
03.2022 - 10.2025
- Supported website content management, digital marketing initiatives, and enrollment communications for Graduate and Adult Learning programs.
- Coordinated content calendars and campaign timelines across email, web, social media, and recruitment channels to ensure consistent messaging and execution.
- Wrote and edited website copy, email communications, press releases, feature articles, newsletters, and promotional materials supporting student recruitment and engagement.
- Collaborated with internal stakeholders to develop audience-focused messaging and content aligned with institutional goals and brand standards.
- Assisted with campaign reporting and performance analysis to support continuous improvement of digital marketing efforts.
- Worked closely with Admissions and University leadership to support strategic communication initiatives and enrollment growth objectives.
Marketing & Fundraising Volunteer Board Member
PAWS of Muskingum County
Zanesville, OH
01.2024 - Current
- Lead planning and execution of community fundraising events, including Pours for PAWS ($5,000 raised) and the 2025 Holiday Auction ($20,000 raised), the organization's largest annual fundraiser.
- Manage sponsorship outreach, vendor coordination, volunteer engagement, event promotion, and day-of operations for fundraising and community events.
- Develop and execute integrated marketing strategies across social media, digital content, email communications, and promotional materials to drive attendance, donations, and community engagement.
- Strengthen donor and community relationships through storytelling, outreach campaigns, and public awareness initiatives supporting low-cost spay/neuter programs.
Education
Bachelor of Science - Journalism
Ohio University
Athens, OH12-2021
Skills
Drupal CMS
Website Content Management
Email Marketing, Slate CRM
Content Strategy
SEO & AEO
Meta Ads Manager, Canva
Microsoft Office Suite
Social Media Management
Feature Writing
Web Copywriting
Email Communications
Storytelling
Timeline
Digital Marketing & Content Manager
Muskingum University
10.2025 - Current
Marketing & Fundraising Volunteer Board Member
PAWS of Muskingum County
01.2024 - Current
Marketing Coordinator
Muskingum University
03.2022 - 10.2025
Bachelor of Science - Journalism
Ohio University