GRETZA PEÑA
Pembroke Pines,FL
Summary
Dynamic social media strategist with proven success at Mia Aesthetics, driving a 250,000+ follower increase on Instagram. Expert in content creation and audience engagement, I excel in optimizing paid ad campaigns and fostering influencer partnerships. Adept at enhancing brand visibility while ensuring exceptional customer interaction and satisfaction.
Overview
7
7
years of professional experience
Work History
Social Media Coordinator
Mia Aesthetics
Miami, FL
01.2020 - 03.2025
- Developed and executed multi-platform social media strategies (Instagram, Facebook, TikTok, YouTube)
- Grew Instagram following by 250,000+ through targeted content and engagement tactics
- Increased brand engagement by 40% YoY, enhancing visibility and customer interaction
- Managed paid ad campaigns, optimizing budgets for maximum traffic and conversions
- Led influencer marketing initiatives, strengthening brand credibility and reach
Billing Coordinator
Asthma & Allergy Associates of Florida
Miami, FL
08.2018 - 01.2020
- Managed social media accounts, increasing website traffic and patient engagement
- Designed and implemented content marketing strategies to improve brand awareness
- Developed a customer response system, boosting satisfaction rates by 30%
- Assisted with billing & administrative operations, improving workflow efficiency
Education
Bachelor’s Degree - Business, Management, & Marketing
Miami Dade College
Miami, FL11-2026
Skills
Social Media & Brand Growth
- Content creation & strategy
- Brand awareness & positioning
- Influencer partnerships & outreach
- Audience growth & engagement
- Multi-platform management
Digital Marketing
- Paid ad campaigns
- SEO & organic reach
- Data-driven content
- Content repurposing & distribution
Creative & Copywriting
- Video Content Development
- Copywriting & caption optimization
- Content development
Community & Customer Engagement
- Online community management
- Customer interaction & support
Administrative & Operations
- Billing & administrative support
- Process optimization & workflow efficiency
Languages
- English, Native/Fluent
- Spanish, Native/Fluent
Timeline
Social Media Coordinator
Mia Aesthetics
01.2020 - 03.2025
Billing Coordinator
Asthma & Allergy Associates of Florida
08.2018 - 01.2020
Bachelor’s Degree - Business, Management, & Marketing
Miami Dade College
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