EMILY B. DANIELS
Starkville,MS
Overview
17
17
years of professional experience
Work History
Marketing & Communications Coordinator
College of Business, Mississippi State University
Starkville, MS
11.2013 - Current
- Oversee all internal and external communications, marketing, and outreach efforts for the College of Business.
- Preserve the integrity and consistency of the brand identity and voice of the university and the College of Business.
- Serve as editor for Dividends Magazine, the annual publication of the College of Business: plan layout, approve editorial and pictorial content, interview subjects, write feature stories, and direct photo shoots of people and events.
- Create, edit, approve, and distribute advertisements, brochures, press releases, and other print and digital media for the College.
- Manage the design, content, and timely maintenance of the College of Business website: Planned and executed the site redesign in 2019.
- Curate and monitor content for all social media channels affiliated with the College of Business: Facebook, X (formerly Twitter), Instagram, LinkedIn, YouTube, Podbean, Spotify, and Apple Podcasts.
- Coordinate with department heads and program directors to ensure that targeted communications and content are posted and highlighted on the website and various media channels.
- Serve as a photographer for all college-related functions, and produce stock photos and portraits of faculty, staff, and graduate students.
- Collaborate with the College's Development team to promote and implement alumni giving campaigns.
- Coordinate with the MSU Office of Public Affairs to meet current standards and policies set by the university, and assist in the development of new policies as necessary.
- Supervise and train all marketing interns in the Dean's Office, departments, and programs on best practices and policies for promoting the College of Business.
Content Specialist, Corporate Marketing
Cadence Bank, N.A.
Starkville, MS
10.2012 - 02.2013
- Developed and distributed high-value content for the website, Intranet, newsletter, and social media.
- Led the complete redesign of post-merger employee and customer websites, delivering streamlined navigation, interactive tools, and enhanced content to guide customers to tailored financial solutions.
- Authored and edited copy for marketing collateral and advertisements, local market press releases, and marketing materials at the corporate level.
- Supported the Marketing Communications department with media coordination and photo shoots.
- Organized special events in Mississippi's Golden Triangle Region, as requested by the Chief Administrative Officer.
Marketing Specialist, Retail Marketing
Cadence Bank, N.A.
Starkville, MS
08.2011 - 10.2012
- Created direct marketing communications to achieve the objective of attracting and retaining customer relationships.
- Was responsible for planning and executing special events for branches and the corporate level to promote the new brand to important customers, prospective clients, and the public.
- Composed and contributed articles and press releases to local media outlets.
- Directed public relations and community projects, local graphic design, and ongoing marketing support projects.
Account Coordinator and Program Manager
Document and Packaging Brokers, Inc.
Birmingham, AL
06.2008 - 06.2010
- Facilitated marketing efforts for the Army National Guard, Army Reserves, and Navy branches of the U.S. Military.
- Directed the Guard Experience (GX) Nights Program for Army National Guard recruiters across the country.
- Assisted in the planning and execution of recruiting and promotional nationwide events.
Education
Bachelor of Arts - Public Relations; History & Computing Technology
The University of Alabama
Tuscaloosa, ALSkills
- Adobe Creative Suite
- MS Office
- HTML
- CMS platforms
- Constant Contact
- Mailchimp
- Rise Vision
- Hootsuite
- X (formerly Twitter)
- YouTube
- Copywriting
- Analytics reporting
- Brand development
Awards
- Advertising and Marketing Professionals (AMP), Golden Triangle Region, GOLD Award, Magazine Category, Dividends Magazine, 2021 Edition
- Advertising and Marketing Professionals (AMP), Golden Triangle Region, GOLD Award, Magazine Category, Dividends Magazine, 2020 Edition
- Advertising and Marketing Professionals (AMP), Golden Triangle Region, GOLD Award, Magazine Category, Dividends Magazine, 2019 Edition
- Advertising and Marketing Professionals (AMP), Golden Triangle Region, SILVER Award, Magazine Category, Dividends Magazine, 2018 Edition
Leadership and Involvement
- MSU Undergraduate Women in Business (UWiB), 2021—Present; Staff Advisor, 2021—Present
- College Public Relations Association of Mississippi (C-PRAM), 2025—Present
- Advertising and Marketing Professionals, Golden Triangle Region Chapter, 2018—2022; Board Member, 2021—2022
- Starkville Junior Auxiliary, 2012—2018; Backpack Meals Program Chair, 2015—2018; Public Relations Chair, 2014—2016; Public Relations Co-Chair, 2013—2014
Timeline
Marketing & Communications Coordinator
College of Business, Mississippi State University
11.2013 - Current
Content Specialist, Corporate Marketing
Cadence Bank, N.A.
10.2012 - 02.2013
Marketing Specialist, Retail Marketing
Cadence Bank, N.A.
08.2011 - 10.2012
Account Coordinator and Program Manager
Document and Packaging Brokers, Inc.
06.2008 - 06.2010
Bachelor of Arts - Public Relations; History & Computing Technology
The University of Alabama
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