Emily Baskin
Springfield,MA
Summary
Communications Consultant with 6+ years of experience leading cross-functional communication projects, specializing in employee engagement, executive messaging, and strategic content development. Proven ability to simplify complex topics, collaborate with senior leaders, and leverage digital and AI tools to enhance employee experience and drive organizational strategy.
Overview
7
7
years of professional experience
Work History
Communications Consultant for Strategic Planning & Delivery
MassMutual
01.2024 - Current
- Lead cross-functional communication projects from concept to execution
- Develop and distribute monthly newsletters and digital communications highlighting key projects and updates across corporate functions
- Support employee engagement efforts by coordinating trainings, updating documentation, and managing our internal and external SharePoint sites.
- Utilize change management models and best practices to drive adoption of new processes and enterprise updates
- Participate in data-driven analysis of communications effectiveness, adapting strategies based on feedback and survey results.
- Created and coordinated monthly communications to the business showcasing updates to our project plan
- Influenced best practices for changes in our processes and enterprise updates
- Managed multiple priorities and deadlines, ensuring timely delivery of strategic communications.
Strategic Consultant for Strategic Planning & Delivery
MassMutual
04.2022 - 01.2024
- Worked directly with enterprise partners to outline and communicate initiative updates
- Edited and created executive-level SteerCo slide materials and meeting communications
- Recorded Meeting Minutes for workstream lead meetings, provided email communications to leads
- Utilized workbooks and extracts in Wave platform to enhance user experience
Field Compensation Specialist- MMLIS Compensation
MassMutual
01.2020 - 04.2022
- Analyzed compensation data and communicated results to agents and broker dealers, supporting employee experience and engagement
- Developed Excel tools and process improvements to enhance data accuracy
- Utilized my organization & technical skills to process electronic compensation efficiently
- Analyzed compensation data and accurately paid agents their deserved commissions
- Worked collaboratively in assisting Agents and Broker Dealers with our business
Careers Program Intern
UMass Alumni Association
01.2019 - 05.2019
- Managed email and website communications to increase alumni engagement and donations.
- Created and promoted digital content for webinars and events, collaborating with marketing and design teams.
- Assisted with the management of emails and website communications to increase alumni donations
- Approved advisors on the Alumni Association web platform to facilitate the connection of alumni and current students
- Help with webinar recording and editing in order to promote the events on the website and social media platforms
- Run Instagram account for the Communications and Marketing team by attending campus events and promoting webinars
- Tabling at events and areas on campus for outreach to students and alumni by advertising the Alumni Advisor platform
Education
Master of Science - Business & Analytics
University of Massachusetts Amherst
Amherst, MA12.2020
Bachelor of Arts - Communication
College of Social & Behavioral Sciences
05.2019
Skills
- Exceptional writing, editing, and verbal communication skills; adept at simplifying complex topics
- Advanced proficiency in Microsoft Word, Excel, PowerPoint; experience with SharePoint, Acoustic, Balsamiq, and content management systems
- Skilled in using AI tools (eg, Copilot) to enhance communication planning and execution
- Experience with survey communications, data analysis, and visual storytelling (graphics, presentations, video)
- Strong collaboration and influencing skills across all levels of the organization
- Dedicated to communication best practices and continuous improvement
- Advanced Public Speaking, ProSci Change Management Course, ADKAR, Acoustic platform, Balsamiq platform, Structured Query Language (SQL), ERDPlus, Tableau, Quickbooks, Alteryx, SAP Business Objects Analysis, and SAP BEx Query Designer, Created & coded my own website, Created Macro Encryption, Worked on Marketing projects that revamped brand strategies for companies like Google & Nike, member of WLBRG and Young Professionals BRG
- Corporate communications
- Analytics reporting
- Message development
- Creative direction
- Internal communications
- Content development
- Writing
- Web content management
- Social media
- Marketing
- Survey Communications
Timeline
Communications Consultant for Strategic Planning & Delivery
MassMutual
01.2024 - Current
Strategic Consultant for Strategic Planning & Delivery
MassMutual
04.2022 - 01.2024
Field Compensation Specialist- MMLIS Compensation
MassMutual
01.2020 - 04.2022
Careers Program Intern
UMass Alumni Association
01.2019 - 05.2019
Bachelor of Arts - Communication
College of Social & Behavioral Sciences
Master of Science - Business & Analytics
University of Massachusetts Amherst