Emily Garczynski
Fallston,MD
Summary
Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills.
Overview
14
14
years of professional experience
Work History
Director of Marketing and Communications
St. John's Parish Day School
09.2022 - Current
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Organized and executed robust, creative experiential marketing events.
- Created and edited marketing campaigns that ladder back to brand identity and strategy
- Created, organized, scheduled, and managed photo and video shoots for multiple marketing outlets
- Designed new website from scratch to increase brand awareness and remarket the school to the community
- Managed annual marketing budget in excess of $90,000.
- Manage all communication channels for the school, both internally and externally
- Developed metrics and measured success to further penetrate marketplace.
Executive Admissions Counselor
2U Inc.
09.2015 - 02.2022
- Serve as an Executive Admissions Recruiter for one of the largest tech companies that provides online education services to 75 of the nation's leading universities, providing all phases of support to students from initial interest through graduation
- Created team webinar program which included: scheduling, marketing, planning, and executing monthly informational sessions for 100+ prospective recruits
- Focus on recruiting students for graduate programs via phone calls, emails, Zoom meetings, and other forms of communication
- Responsible for onboarding new students to ensure they are prepared to enter graduate school and are set up for success in their program
- Onboarding all new hires on the team- responsible for successful immersion into the team and making sure all policies and procedures are understood and implemented successfully
- Engage with, contact, and screen all new prospects to pitch graduate school programs and recruit new students
- Manage pipeline of over 300 students with all phases of recruitment life-cycle, tailoring systems to meet their needs and minimizing bureaucracy
- Network with university officials, work interdepartmentally to ensure project success, Salesforce data organization, Workday, and other marketing and organizational units to ensure a positive transition for students
- Responsible for personal KPI's (Key Performance Indicators) and ensuring my team of 6 met or exceeded their own KPI's as well
- Responsible for self-managing student appointments, phone calls, emails, and other daily forms of communication to exceed expectations for outreach to potential students.
Ambassador Program Coordinator/Bartender
Hard Rock Café
05.2012 - 09.2015
- Coordinated the Hard Rock Ambassador Program (Baltimore area community outreach and benefits initiative providing thousands of dollars in donations and extensive volunteerism)
- Coordinated activities with Hard Rock volunteers to provide service for local Baltimore charities and non-profit organizations
- Managed the Ambassador Program budget, schedule, and event coordination
- Served as liaison and program coordinator to the Living Legacy Foundation, Ronald McDonald House, Baltimore Helping Out Mission, Race for a Cure, and the Maryland Special Olympics
- Provided direct service to customers as bartender and server.
Academic Services Specialist and Veterans Administration (VA) Certifying Official
Johns Hopkins University
12.2012 - 05.2013
- Worked closely with military veterans to certify them within the Veterans Administration to ensure they received benefits
- Scheduled and conducted candidate interviews via skype and Google Hangouts for incoming students (nationally and globally)
- Coordinated the primary phone inquiry line, responded to queries received through email, letter, phone, and in-person contact
- Assisted with planning and coordinating the Carey Business School graduation ceremony.
Research Intern
Johns Hopkins University
05.2011 - 08.2011
- Provided research support for a National Highway Traffic Safety Administration funded project to research, develop and pilot a training curriculum designed to improve the quality of traffic safety enforcement by law enforcement agencies
- Conducted the project literature review
- Using SPSS, compiled survey data from executives mid-managers, and front line police personnel
- Prepared materials for and presented findings to the Law Enforcement Advisory Panel
Education
Master of Science - Industrial Organization Psychology
Southern New Hampshire University
05-2026
B.A. in Psychology - undefined
Washington College
Chestertown, MD01.2012
Skills
- Product Marketing
- Content Strategy
- Communications management
- Strategic Thinking
- Excellent Oral and Written Communication Skils
Timeline
Director of Marketing and Communications
St. John's Parish Day School
09.2022 - Current
Executive Admissions Counselor
2U Inc.
09.2015 - 02.2022
Academic Services Specialist and Veterans Administration (VA) Certifying Official
Johns Hopkins University
12.2012 - 05.2013
Ambassador Program Coordinator/Bartender
Hard Rock Café
05.2012 - 09.2015
Research Intern
Johns Hopkins University
05.2011 - 08.2011
B.A. in Psychology - undefined
Washington College
Master of Science - Industrial Organization Psychology
Southern New Hampshire University
Similar Profiles
Chantelle WedderburnChantelle Wedderburn
Teacher at St. Johns Parish Day SchoolTeacher at St. Johns Parish Day School
Jasmine HallJasmine Hall
Daycare Teacher's Assistant at St. John's Place Family Center Day CareDaycare Teacher's Assistant at St. John's Place Family Center Day Care
Mackenzie CarrollMackenzie Carroll
ASSISTANT TEACHER at Advent Parish Day SchoolASSISTANT TEACHER at Advent Parish Day School